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Starbucks Corporation Case Study

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Company Journal
Podolska Anna
IB 1, Group B

Starbucks Corporation

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1. Starbucks to purchase remaining 60.5% share of Starbucks Japan in two-step tender offer process

Starbucks Newsroom

September 23, 2014

  1. In september Starbucks Corporation announced that it will  purchase remaining 60.5% share of Starbucks Japan in two-step tender offer process. In 1995 Starbucks and Sazaby League created the joint venture to introduce the coffeehouse experience to Japanese customers and built one of Starbucks top-performing markets globally. However this summer Sazaby League decided to go out of business and approached Starbucks about selling its Starbucks Japan ownership stake to Starbucks.

  1. Principles of Management: Corporate Governance, Organizational Structure, Forecasting and Planning – Finance and Strategy,  Managing in a Global Environment, Global Trade Mechanisms.

2. Starbucks Coffee Company opens outlet in Hyderabad

September 30, 2014

  1. The article says about the opening of flagship store in Hyderabad, India. The store happens to be the 58th Starbucks store across six Indian cities in less than two years of the brand’s launch in this country. This great number of stores can be explained by the fact that in nearest future India will be one of the strongest markets for Starbucks Corporation.

  1. Principles of Management: Forecasting and Planning – Finance and Strategy, How Organizations Go International, Global Economic Environment, Decision-making process.

3. Starbucks set to further accelerate growth at College and University campuses with Fairtrade Espresso offering
October 2, 2014

  1. Starbucks Coffee Canada announced its plans to serve Fairtrade certified espresso exclusively at participating Starbucks campus stores at Canadian colleges and universities, beginning in spring 2015. The move reflects growing demand for ethically sourced coffee in Canadian colleges and universities. The company nopted that it has an ongoing and comprehensive commitment to sourcing high quality Arabica coffee in the most ethically responsible way possible. It has set a goal for 100 percent of its coffee to be externally verified or certified through their Coffee and Farmer Equity Practices or Fairtrade by 2015.

  1. Principles of Management: Managing Change and Innovation, Decision-making process, Planning and Performance, Formulating and Implementing Strategies, Internal Collaboration.

4. Starbucks plans to bring the coffee to you

Candice Choi, Associated Press

October 31, 2014

  1. The article says that in 2015 Starbucks will introduce delivery service of food and beverages in select cities in United States.  Starbucks delivery will be available to users of its mobile ordering app, which is expected to roll out nationally early next year. The app’s chief function will let customers place and pay for orders before they get to the store, keeping their time spent in line to a minimum.
  2. Principles of Management: Making Change Happen Successfully, Forecasting and Planning – Finance and Strategy, Managers Making Decisions, Setting Goals and Developing Plans, Recruitment and Decruitment.

5. Starbucks plans to add beer and wine to menu

Tiney Ricciardi

December 4, 2014

  1. Starbucks is to add beer, wine, and evening snacks to thousands of cafes, expand lunch options and roll out mobile ordering. The moves are part of the world's biggest coffee chain's plan to broaden its appeal as a destination with consumers who are spending more time shopping online rather than on high streets. The company plans to double US food revenues to more than $4bn within five years by expanding food choices, particularly during lunch hours.
  2. Principles of Management: Making Change Happen Successfully, Forecasting and Planning – Finance and Strategy, Decision-making, Market research, Relationship Selling Planning, Goals and Developing Plans.

6. Starbucks Wants to Be Fancy Again
Venessa Wong
December 4, 2014

  1. When Starbucks appeared it was considered as place for caffeinated elite, but in course of time situation changed and now Starbucks is easy to find almost everywhere.  That trajectory, from minor luxury to ubiquitous commodity, ceded the high-status, high-priced coffee game to a new generation of independent boutiques and small chains. Recently company has opened it's first Reserve cafe where you won't find typical Starbucks interior and drinks. Over the next five years, the company plans to open 100 of these Reserve cafes around the world and expects to produce 1.4 million pounds of Reserve coffee in the Seattle roastery during the first year.

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  1. Principles of Management: Innovations, Forecasting and Planning – Finance and Strategy, Decision-making, Goals and Developing Plans.

7. Analyst: Starbucks will be worth more than McDonald's by 2025
Becky Yerak
December 5, 2014



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