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University of Phoenix Material-

Case Study Assignment

Assignment Overview

Prepare a report for the CEO about this situation in two parts:

Part One: Respond to the specific questions on the worksheet that follows (100 points possible).

Part Two: Write an executive summary for the CEO (100 points possible).


Use the case materials to complete this assignment.


1. Describe all assumptions seen in any documents provided.

For full credit, provide AT MINIMUM: four to six assumptions held by Kelly; six to nine assumptions held by Pat; two to three assumptions held by Cliff; two to three assumptions held by Chris.

a. Kelly

1. Kelly is under the impression that without this project the company will be in bad shape

2. Kelly is not altogether sure that Pat knows what is involved on the programming end of the project.

3. Kelly is also under the impression that the marketing department is lacking a real understanding of the product itself.

4. Kelly assumes that even though they are under staffed that they can't rise to the occasion.

b. Pat

1. Pat believes that this is the best product they have yet to develop.

2. Pat believes that the programmer that work for Acu-Scans are the best in the industry.

3. Pat believes they need outside help because she feels that the current staff is not on board with the project.

4. Pat thinks that Kelly is too set in his ways and unwilling to change.

5. Pat believes that Kelly is making this a personal issue rather than a work issue.


a. Cliff

1. Cliff believes that the only department that should be spared the responsibility of helping to cut the budget by 15% is sales and marketing.

2. Cliff is sure that that the project can go as planned and meet the deadlines with a reduction of 400K from the original budget.

b. Chris

1. Chris also believes that the company is highly invested in this project.

2. Chris thinks that there are problems that can't be resolved between Pat and Kelly.

7. Explain the arguments made by each of these people.

Explanations should be comprised of two to six sentences for each of the following.

a. Cliff O'Connor

Cliff position is that the budget is too high and that is can be done with less money. He also believes that the deadline is obtainable.

b. Pat Lambert

Pats argument is that they cannot

do it with the staff they have. Pat wants to outsource.

c. Kelly Thomas

Kelly want to be bale to get it right the first time and argues that the engineering staff is unable to meet the requirements.

d. Chris Martinas

Chris argues that due to the importance of the project they must get it done with what they have. With more planning and direction he believes this to be possible.

8. Evaluate each argument listed above as sound or unsound and why. Indicate whether they are emotional or logical in nature.

Evaluations should be comprised of two to six sentences for each of the following.

a. Cliff O'Connor

Cliff is sound in his argument and logical. He is using data that he believes to be not only realistic but also obtainable.

b. Pat Lambert

Pat is not sound with this argument. It will cost far too much money to get outside help. It is logical to think that an outside firm would help just not appropriate.

c. Kelly Thomas

Kelly is emotional in this process but makes a sound argument regarding the recent reduction in staff. However the emotional state is not letting Kelly get past any issues and find a resolution.

d. Chris Martinas

Chris is sound and makes the most logical argument of them all. The project is too important for in fighting and with more direction it can be done.

9. Describe specific fallacious arguments, and identify the people who hold them.

For full credit, provide AT MINIMUM four to six fallacious arguments.


1. Describe all problems in this situation.

Describe a minimum of two to three problems that characterize the situation. Single sentence format is acceptable.

1. Kelly does not believe the budget that has been created is realistic and the deadline is too close

2. There is a communication problem between key figures in this company.

3. There are staffing issues with the engineering department.

2. For each problem listed above, describe the data, arguments, and reasoning that contribute to the problem.

Describe issues of data, arguments, and reasoning-related to each problem within two to six sentences.

1. Kelly was not involved in the budget process. Kelly is trying to inform those in charge that this project is far more complicated than they make it out to be.

2. Because the communication is made via emails there is a tone that is present that could be avoided if communication was open and face-to-face. It has got to the point where they have e-mail strength and have begun to attack each other personally.

3. There



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