Segmentation
Essay by 24 • July 20, 2011 • 254 Words (2 Pages) • 996 Views
Summary of Product Features and Benefits
No. Feature Benefit
1.
Holds up to 15,000 Songs
This allows the user to store a massive amount of songs on their iPod mp3 Player
2.
Holds up to 25,000 Photos (Slide-shows)
This allows the user to store a enormous amount of photos on their iPod, which results in a great portable storage device that is incredible convenient for the customer.
3.
Holds up to 15 Hours of Video ( Movies, TV Shows, Home Videos)
Being able to store and view video files has been a revolutionary step for Apple. They’re ground-breaking innovation has culminated to set the standards for what used to be portable music players to what we have now: portable computers.
4.
The �Apple Wheel’
This feature gives you the benefit of entire access to your music, photos, and movies from one thumb
5.
20 hours of battery life
20hours of battery is a long step forward from the original PMP battery life of 7 hours.
6. Bright 2.5inch 320x240 pixel TFT display
The TFT display stands for Thin Film Transistor. This is a type of LCD flat panel display screen where each pixel is controlled from one to four transistors. The
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