Pillsbury Value Proposition Canvas

VALUE PROPOSITION CANVAS [pic 1][pic 2][pic 3][pic 4][pic 5][pic 6][pic 7][pic 8][pic 9][pic 10][pic 11][pic 12][pic 13][pic 14][pic 15][pic 16][pic 17][pic 18][pic 19][pic 20][pic 21][pic 22][pic 23][pic 24][pic 25][pic 26][pic 27][pic 28][pic 29][pic 30]

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Q1. The best value proposition of Pillsbury Cookies & explain.

Based on analysis of value proposition canvas of Pillsbury Cookie, there are several values proposition that strongly had by Pillsbury and could be divided into 2 categories which is quantitative values and qualitative values. A quantitative value of Pillsbury Cookie such as;

• Convenient → easy to make than create cookie from a scratch
• Tasty → the kids loves their taste
• Affordable → with benefits provided it is worth the price
• Product quality → dominates market share with 85% of total sales is slightly shown the product has a good quality.

While for a qualitative value of Pillsbury Cookie is;[pic 32]

• Practical ingenuity → busy mother still can treat and please their kid’s at the same time within their tight schedule
• Share happiness moment → there is no compromise for making the food together with their kids
• Affection forms → encourage tighter bonding between kid and mom
• Act of generosity feeling → bake cookie is a form of traditional way of Canadian life which will stay everlasting.

Q2. Best target market & explain.

The target market for Canada is a bit different with US, while Canadian is most likely to bake from scratch. Hence based on value proposition, the target market will be divided into 2 categories, mothers and kids. Mothers especially busy mom can be the greatest opportunity to penetrate since they don’t have enough time but they still wants to take care of their children towards giving a tasty food that could cheers their kids. Pillsbury provide these busy mother a simplicity in create a happy moments in a time saving mode.