Micheal Jordran

Ad: Nike/Jordan

This ad is from and East Bay Magazine for athletic sports sources. In my ad it futures one of the legend basketball players in the world Michael Jordan. This ad advertises a younger cutler, because within this picture Mr. Jordan is in within the middle of his career, which shows that he is still young at this time. The organization that is behind this ad is Nike. The Nike organization is advertising the product of sports were manly jersey wear. This will draw the attention of basketball players and people who like the sport of basketball. They also have appeared a slogan "Premium Collection" which might just mean some items that they are selling are short in stock. Which the ad is telling you that if you want these jerseys then it is very important that you try to get this item very quick. The audience that is being targeted within this ad is a younger or maybe an middle age person. The effect this ad has an the audience is that they want you to buy these jersey, they use Michael Jordan to sell this ad and also The comment of "Premium Collection" which is saying if you want these jersey you need get them now because there are very little to give out. I guess the product within this ad is letting you know that it would be cool to have these jerseys. Also that these might be one-of-a-kind product that are being sold so they are hard to come by. Therefore, if you were to get one of these before they sold out you would be very lucky. It is also look because of the logo name Nike people spends plenty f money to get item from this company, and seeing that they have Jordan advertised on this ad then it makes people even more interested in buying this product , because of the famous athletic player.

As far as the camera techniques goes they put Jordan's picture in black and white to show that this is a once in a lifetime sale. Then you have "Premium Collection" that give it the full effect if the attention that they want to gain on you. Then on the imprint on the jersey, they have a star, which in this case means it an all-star collection. Moreover, I guess that since they have an all-star jersey they have to have an all-star player, and who not better to have then Mr. Michael Jordan. He is a prefect example for an all-star player. They a picture of him being very happy about this product so it will future your thinking towards getting this item. They added extra stars. The use of the verbal text is in order it fits this picture very well. The choices made on within this ad are very over whelming because it sale this product very well. The choices they made to appeal these audiences are very likely because, people like Jordan products and, some people like to collect his

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