Marketing Mix - My Shoe
Essay by Yijingtan • November 22, 2015 • Creative Writing • 253 Words (2 Pages) • 792 Views
RECOMMENDED TARGET MARKET
The new product is called ‘My Shoe’. It is Nike brand new product which is suitable for all the girls and ladies. ‘My Shoe’ is a shoes which will change colour based on a person’s mood at the moment.
The biggest geographic segment for Nike is in North America. North American revenue grew 13.8% every year to 6.8 million and the Direct to Customer was strong and the comp sales grow up to 10% and higher e-commerce sales.
The Demographic Segmentation has divided into 4 parts.
VARIABLES | DESCRIPTIONS |
Gender | Female and Male |
Age | All Ages |
Family Life Cycle | Young, Old, Single, Married |
Race and Nationality | All races and nationality |
The Psychographic segmentation of Nike is targeting on lifestyle and personalities. Nike target on those people who likes to play sports in style. Nike helps to evaluate a person’s characteristic and attitudes which can influence a person’s purchasing action.
The Behavioural segmentation usage rate can be everyday for all the occasions. For example consumers can wear to travel and to work or even jogging. Nike also seeks for loyalty to make the company more stable. Nike can provide good quality products and customers service.
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