Ksf Of Ebay
Essay by 24 • July 5, 2011 • 284 Words (2 Pages) • 950 Views
Key Success Factors: The factors that are a necessary condition for success in a given market.
PINPOINTING INDUSTRY
KEY SUCCESS FACTORS
• KEY SUCCESS FACTORS (KSFs) spell difference between
o Profit & loss
o Competitive success or failure
• A KEY SUCCESS FACTOR can be
o Specific skill or talent
o Competitive capability
o Something a firm must do to satisfy customers
eBay KSF:
1. A niche and pioneer player in the internet market, enjoying first mover advantage.
2. Closest competitor is Amazon.com; nevertheless, the firm's cumulative profits remain negative since inception.
3. eBay’s revenue generated through listing service, whether or not a successful transaction occurs.
4. Sustenance, growth and profits through global diversification.
5. PayPal, a secured online payment system was acquired by eBay, which account for more than 50% of payments at eBay.
6. PayPal threw Citibank’s C2IT and Yahoo’s PayDirect out of business by 2004; Thus generating more profits per transaction.
7. Continuous upgrade and adaptation to technological and security needs has made a eBay a safer and trusted “market place”.
8. A powerful combination of commerce, communication and community that enhances traditional
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