Krcb

Executive Summary

Revisiting and revising an organizationпÑ--Ð...s strategy is one of the backbones of the strategic planning process; it involves senior management considering all issues, both internal and external, which affect how the organization does business now and in the future, and making necessary changes to mitigate threats or build on strengths. A strategic mission needs to reflect current trends and future predictions for the industry; KRCB must incorporate the following into their mission to ensure continued existence and community involvement: improved financial performance, improved programming, increased and improved staffing levels, new technology, and increased geographic areas.

Senior management must make a commitment to be forward thinking in their vision, and to craft objectives that will align with that vision. The following are what I see to be the most pressing objectives for KRCB to consider immediately, but these objectives must be re-evaluated at points in the future as situations change.

Recommended Strategies

1. Stabilize financial situation.

I see this as one of the most important issues to address. Because this is a non-profit organization, competitive advantage over rivals may not come from a financial standpoint. However, ensuring that the organization maintains financial security allows KRCB to continue to provide services to the public, to enhance their product and their market share, and to continue to be an engaged and involved member of this community.

Management must look at the external environment and consider the local and regional economy when creating the yearly budget, in order to determine sources of funds and how to use them properly. For instance, you can see in Exhibit 1 that while underwriting for cash varied from the budget by -41%, underwriting for trade