Iron & Steel Manufacturing in the Us - Swot
Essay by Ben Sorek • June 16, 2016 • Case Study • 356 Words (2 Pages) • 817 Views
Course: BMKT 2409 Marketing Management
Participants: Brian Hannolt, Ian O’neill, Benjamin Sorek, America Weber
Industry: Iron & Steel Manufacturing in the U.S.
Professor: Daniel Dennehy
Date: Monday May 23, 2016
Executive Summary
Definition
Companies in this industry manufacture pig iron, steel and ferroalloys. Pig iron is often manufactured in a blast furnace or via newer direct-reduction methods. Steel may be manufactured in basic oxygen furnaces (newly made steel) or in electric arc furnaces (recycled steel). This industry also includes operators that manufacture basic steel shapes, such as bars, plates, rods, sheets, strips and wire or form pipes and tubes from steel they have produced themselves.
NAICS Code
33111
Industry Actors
Nucor Corp.
Steel Dynamics Inc.
AK Steel Holding Corp.
United States Steel Corp.
AK Steel
AK Steel
Strengths | Weaknesses |
Ultralight Steel autobody Ability to recycle scrap steel Focus on premium electrical steel and alloys | N/A |
Opportunities | Threats |
Rebounding value of private nonresidential construction Recycle rate of Steel up to 81% in 2015 | Volatile price of steel globally Diminished role of coal production |
Steel Dynamics
Strengths | Weaknesses |
domestic market barriers of market entry high growth rate monetary assistance provided high profitability and revenue | competitive market future profitability brand portfolio high loan rates are possible tax structure investments in research and development |
Opportunities | Threats |
growth rates and profitability new products and services | technological problems rising cost of raw materials growing competition and lower profitability government regulations external business risks |
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