Introduction to Business Management

                                        A PROJECT REPORT

                                                         ON

                                   PROCTER & GAMBLE (P&G)

                          For the fulfilment of Term Paper Presentation in

                                 Introduction to Business and Management

                                                           By

                                               M V GOPI CHAND

                                               Roll No: 171239

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                              VIGNANA JYOTHI INSTITUTE OF MANAGEMENT

                                     Bachupally, Hyderabad, Telangana 500090

                                             EXECUTIVE SUMMARY

Procter and gamble is well known fast moving consumer goods company from Cincinnati Ohio, US. They are functioning in most of the countries including India, In India they are functioning with different types of products and they are in top three position in the FMCG sector in India, Financial position is impressive compared to previous year, environmental scan implies that the external opportunities and threats that influencing the company, identifying them and make it best use for the company growth and sustainability.

Determining Strengths, weakness, opportunities and threats of the company is one challenging task from that they can take valid decisions.

The company India head or MD & CEO Mr.AI Rijwani’s leadership style is clear and democratic. He is concentrating on customer views.

                              CONTENTS

1. Introduction to Company (P&G)
2. Products of P&G
3. Financial performance
4. SWOT analysis
5. Environmental Scan
6. Key designations in the company and their roles
7. Leadership style of the head of the company

Introduction:

Procter and Gamble well known as P&G, it is one of the fastest growing consumer goods companies in India. It is US based company and started its operations in India from 1964. It primarily deals with the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment.

P&G operates under three legal entities in India –

 “Procter & Gamble Hygiene and Health Care Limited” and

 “Gillette India Limited” are listed while P&G home products wholly owned subsidiary. Combined turnover of these three around Rs 10,000 crore

Products:

1. Ambi Pur:

      The fragrance of freshness with the new Ambi Pur range for both homes and cars.

1. Ariel:

       Safe and superior stain-removing power detergent.

1. Duracell:

       Our range of Batteries gives you the right power for all your device needs.

1. Head&Shoulders:

Advancing the treatment of dandruff and scalp problems, H&S will care for your   scalp and nurture your hair.

1. Oral-B:

Oral-B continuously strives to work closely with the dental professionals and deliver high quality products.

Not only toothbrushes Dental Floss also under Oral-B category.

1. Pantene:

Enriched with the goodness of pro-vitamins and three essential amino, Pantene restores your hair with its lost beauty while making your hair ten times stronger.

1. Tied +:

Tide provides ‘Outstanding Whiteness’ on white clothes & excellent cleaning on coloured clothes as well.

1. Vicks:

A wide range of therapeutic products that offer effective relief for all the major signs and symptoms of the common cold, flu and sinus pain and pressure.

1. Wella:

WellaKolestint with it deep, long lasting colour has mesmerized Indian women.

1. Gillette:

Designed for the unique needs of men helping them to look, feel and be their best every day.

Financial Performa

                                                                                                         Amount in crores

If you observe above data it is very clear and there is continuous growth in the year after year that means company is functioning well in advance and it is opting modern approaches to sustain in the competitive world.

The financial position of the P&G came from two listed entities differently to assess the position of investment in both.

SWOT Analysis for P&G:

Strengths:

• High Quality Products, that the quality of the P&G products are value added for the money that they spent.
• Strong brand image, Product that can be kept into the mind of the customer with the help of advertisements it creates the high brand recall value.
• High Investment in R&D, for every company R&D is the most helpful function to survive in the competitive edge. P&G lately realised that need of R&D and started work on it.

Weakness:

• Cost of advertising is higher, it leads to reduce the margin in profits.
• Undifferentiated products, there are two or more products under P&G for same use as Ariel & Tied+, Head&shoulder and Pantene like these.

Opportunities:

• They can tap the rural markets and online marketing strategies.
• Better to come out with eco-friendly products.
• Increasing purchasing power.
• Can enter into food market.

Threats:

• Government policies like Make in India.
• Cost of raw materials increased.
• Competitors price are lower than P&Gs

ENVIRONMENTAL SCAN:

It is the process to identifying the external opportunities and threats to the company by knowing these we can construct a strategic plan to handle the situation.

PEST is the common external factor for every organizations, now will see how it is influencing the P&G company.

Political factors:

With the changing government, the policies related to the businesses also changing, it is the big challenging factor from government.