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Indian Automobile Industry Analysis

Essay by   •  January 2, 2011  •  628 Words (3 Pages)  •  2,356 Views

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Consumer Spending Poll

Contents

Research Objective

Research Design

Survey Findings Summary

Research Objective...

* To capture spending among high-end consumers

* Identify consuming patterns and what is accounting for the wallet-share

* Comparison between Delhi and Mumbai

Research Design...

* Quantitative research using a semi-structured questionnaire.

* Synovate zeroed in on consumers residing in affluent pockets of the two large metros - Delhi and Mumbai

* The target group comprised of men and women in the age-group of 25-35 years; belonging to socio-economic classification SEC A plus.

* Respondents were administered the questionnaire employing face-to-face and over telephone.

* Equal number of men and women were interviewed in Mumbai; in Delhi though, men out-numbered women

* Sample size Targeted: 200 Sample Size Achieved: 205

* Fieldwork Period: 13 Sept-16 Sept, 2004

Survey Findings

All those intend to purchase the item in next 3-6 months. Delhi more gung ho on high-end cars and travel abroad on personal. Mumbai on the other hand plans to spend more on travel on business. The commercial capital, after all. Figures in Rs.

Q3) Can you please tell me three brands you are considering to puchase? Personal Grooming Products like Colognes, Creams, Color Cosmetics - you are considering to purchase

All Delhi Mumbai

Lakme 25 31 16

Axe 20 25 11

Avon Products 13 21 2

Nivea 11 8 16

Lomani 11 11 10

Pond's 11 10 11

Gillette 10 10 10

Revlon 10 11 8

Denim 9 8 10

Oriflame Products 9 10 7

Fa 8 10 5

Fair & Lovely 6 3 10

Brut 5 7 3

Old Spice 5 1 10

L'Oreal 3 1 7

Palmolive 3 1 7

Play Boy 3 6 0

Adidas 3 3 2

Garnier 3 0 7

Godrej 3 0 7

Maybelline 3 3 2

Rexona 3 4 0

Vaseline 3 0 7

Branded Clothes

All Delhi Mumbai

Levis 17 27 0

Peter England 15 17 10

Lee 11 16 2

Raymond's 11 4 23

Allen Solly 9 13 2

Park Avenue 8 7 10

Van Heusen 8 10 6

Lee Cooper 8 11 2

Pepe 7 7 6

Nike 6 7 4

Pantaloon 5 1 13

Arrow 4 1 8

Color Plus 4 6 0

Numero uno 4 6 0

Provogue 4 1 8

Blackberry's 3 5 0

Dockers 3 5 0

Excaliber 3 4 2

Louis Philip 3 1 6

Reebok 3 4 2

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