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Identify and Merchandise Products for the Marketplace, and Improve Supply Chain and Distribution Side

Essay by   •  February 9, 2016  •  Coursework  •  521 Words (3 Pages)  •  1,203 Views

Essay Preview: Identify and Merchandise Products for the Marketplace, and Improve Supply Chain and Distribution Side

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ELP 2015-16: Expression of Interest

Team Information

No.

Student Name

PG ID

Mobile No.

Class Section

1

Kunal Krishnan

61610176

+91 9953458345

I

2

Bhagawat Rawat

61610297

+91 9913844737

I

3

Srinivasan Gopalakrishnan

61610391

+91 8197222250

I

4

Nakul Jayadevan

61610812

+91 9884024014

K

5

Arpit Gupta

61610882

+91 8698689079

K

Preference

ELP No.

Title of the Project

1

ELP-034

Identify and merchandise products for the marketplace, and improve supply chain and distribution side.

Projects being applied for:-

I agree to take up this project, as a part of this team, if the team is selected.

Please type in e-mail ids of the team members:-

1.        kunal_krishnan2016@isb.edu        

2.        bhagawat_rawat2016@isb.edu

3.        srinivasan_gopalakrishnan2016@isb.edu

4.        nakul_jayadevan2016@isb.edu

5.        arpit_gupta2016@isb.edu


The following consumer decision-making funnel and the operational process chain reflect our understanding in terms of the objectives and various challenges that need to be addressed, and corresponding solution strategies and the impact they will have on the top line and bottom line of Deal TV.

Marketing Strategy at various stages of consumer decision making process

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Operational value chain covering the Order-to-Cash cycle

[pic 3]

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Solution Example – Inventory and Forecasting process

[pic 7]

Inventory Parameters

[pic 8]

Inventory Optimization Model

[pic 9]

Team: We have formed our team ensuring that we bring in skill sets that align well with the needs of the project. Underlying our diverse backgrounds and industry experience are the core competencies of operations, supply chain management, e-commerce and inbound and outbound marketing, which will be ideal for the project which runs through the entire value chain.

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