Identify and Merchandise Products for the Marketplace, and Improve Supply Chain and Distribution Side

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ELP 2015-16: Expression of Interest

Team Information

Projects being applied for:-

I agree to take up this project, as a part of this team, if the team is selected.

Please type in e-mail ids of the team members:-

1.        kunal_krishnan2016@isb.edu        

2.        bhagawat_rawat2016@isb.edu

3.        srinivasan_gopalakrishnan2016@isb.edu

4.        nakul_jayadevan2016@isb.edu

5.        arpit_gupta2016@isb.edu

The following consumer decision-making funnel and the operational process chain reflect our understanding in terms of the objectives and various challenges that need to be addressed, and corresponding solution strategies and the impact they will have on the top line and bottom line of Deal TV.

Marketing Strategy at various stages of consumer decision making process

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Operational value chain covering the Order-to-Cash cycle

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Solution Example – Inventory and Forecasting process

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Inventory Parameters

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Inventory Optimization Model

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Team: We have formed our team ensuring that we bring in skill sets that align well with the needs of the project. Underlying our diverse backgrounds and industry experience are the core competencies of operations, supply chain management, e-commerce and inbound and outbound marketing, which will be ideal for the project which runs through the entire value chain.