Gene One Benchmarking Assignment

Benchmarking Assignment: Gene One

University of Phoenix

Benchmarking Assignment: Gene One

Global Communication is a company with similar problems as Gene one, only in reverse. GC experienced a 50% reduction in value and found it hard to compete in the Communication industry. In response to current business environment Global Communications placed a new CEO in charge of the organization, and the senior management came up with a proposed plan to improve the organization's success. Global Communication ion stockholders grumbled about poor stock values, which have seen a 50% reduction in value over the last three years. Having several markets competing in the same or similar businesses which include cable companies, the response to market demands had GC's upper management proposing plans to create alliances with other industries to offer a wider array of services to meet its customer's demands. Another company Vonage which is a leading broadband telephone service with 2.4 million subscribers lines as of February 2, 2007. Based in Edison, New Jersey, Vonage offers services to subscribers throughout the United States. It expanded into Canada in April 2004, and in early 2005 into the U.K. Vonage CEO Jeff Citron, leads his R & D teams in conducting breakthrough telecommunications research in order to make the product a major success. Currently they have the award-winning technology enabling anyone to make or receive phone calls with a touch tone telephone almost anywhere a broadband internet connection is available.

By targeting poor and underserved areas, these two telecommunication based aid programs have the potential to enhance U.S. trade opportunities in developing countries and promote competition and telecommunications regulatory reform, while at the same time providing for communities and people most in need, like Gene one these companies need to use their own information technologies in support of global trade, identify policy issues, market failures, and any and all regulatory barriers that need to be over-come.

Now each company has very similar outcomes/results in responding to their own issue of surviving. Same with Gene One in reorganizing their company for growth. Restructuring its current organizational culture which will pave the way for the creation of ant new innovative products, increase their shareholders confidence, annual growth and of course an increase in sales. Also Gene One needs to strive to increase awareness of its IPO by using its technologically superior product line to attract potential investors. We have to remember to identify the key course concepts such as effective teamwork through cooperation, trust, and cohesiveness, sources of conflict in organization. Knowledge management, elements of organizational structure on power and politics are some of the things Gene One needs to remember and learn from Global Communications and Vonage.

References

SCENARIO: Gene One

Table 1

Issue and Opportunity Identification

Issue Opportunity Reference

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