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Ford

Essay by   •  July 7, 2011  •  672 Words (3 Pages)  •  1,019 Views

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When people are asked to name an American auto-company, one of the first that come to

mind is Ford. While American made cars are not as popular as foreign made cars, Ford has

remained one of the top producers of automobiles since the early 1900's. And the reason for this is

simple, Ford produces quality cars. For example, one of the best known cars that Ford has produced

is the Ford Mustang, which many people know to be one of the best American "muscle" cars around.

Recently, Ford has been going through a rough spot as Toyota and DaimlerChrysler have both had a

greater sales year. But Ford is determined to remain strong, as it has for a hundred years.

Ford was created by a man named Henry Ford in 1903. Ford has first started out as a farmer

but his skills with mechanics landed him a job as an engineer with the Edison Illuminating Company.

Once Ford became chief engineer, he began working on making his dreams a reality. His experiments

with the car became more and more stable, which did not go unnoticed. In 1903, along with eleven other

investors, Ford started his own automobile company. His company became very successful for a variety

of reasons, one of which was the assembly line. The assembly line was an innovative way to manufacture

products. Instead of having specialists build the whole product themselves, workers were assigned to

specific parts of the product. While this work tended to be very tedious, it meant that anyone

could do it, not just educated engineers. This meant that cars could be made quickly and cheaply,

making them affordable to middle class Americans.In addition to the assembly line, Ford offered

a wage that was almost double what most other companies paid. This attracted many skilled

mechanics and engineers to Ford, bringing with them their experience and ability.

Ford Motor Company is a company that specializes in the manufacturing and production,

as well as sale of automobiles. It is also one of the few successful American car companies, another

being DaimlerChrysler. In addition to its American market, Ford has markets in Asia-Pacific,

Europe, Africa, South America, and the Middle East. In addition to that, sales in China have been

doing extremely well, having surged 87 percent. Because of this, Ford has decided to expand in

China and has spent about a billion dollars to do so. At first, Ford had sold basically the same type

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