Disney: The Wonderful World of Human Resources

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DISNEY: THE WONDERFUL WORLD OF HUMAN RESOURCES

College of Business Administration - Financial Management

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Group Assigned Task - Case Study

Bongolto, Jimboy S.

A case study on Partial Fulfillment of the Requirements of the assignment task of student in BSBA-3C submitted to Mr. Clifford Andam, Professor in Human Resource Management 104.

06/20/2018

TABLE OF CONTENTS

CHAPTER 1

1. Introduction.................................................................................................1
2. Statement of the Problem..........................................................................2

CHAPTER 2

1. SWOT Analysis.........................................................................................3-4

CHAPTER 3

Concept can be applied

I. Qualitative Data

1.0......................................................................................................5-6

1.1.........................................................................................................7

II. Quantitative Data

1.0..........................................................................................................8

CHAPTER 4

1. Alternative Courses of Action................................................................9
2. Recommendation................................................................................10

CHAPTER 1

I. INTRODUCTION

The Walt Disney Company (WDC) is an American mass media and entertainment union with its headquarters in Burbank, California. In October 1923, the Disney brothers Walt Disney and Roy Disney established itself as a leader in the American animation industry. In 1986, it took on the name Walt Disney Company as it expanded its operations to theatre, music, publishing, radio and online media. Walt Disney Company consists of Walt Disney Studios which is one of the largest American Cinema Studios, Walt Disney Parks, and Resort, Disney Media Networks and Disney Consumer Products and Interactive Media.

Walt Disney’s Parks and Resorts employ 130,000 of Disney’s total 180,000 employees across parks located in California, Florida, Japan, France and China.  Walt Disney is #71 Global 2000, #8 World’s most Valuable Brands and #58 America’s Best Employers.

II. STATEMENT OF THE PROBLEM

Disney is identifying the organizations culture as company which is rich in heritage, quality standards and values that it believes are critical factors to its success.

Walt Disney’s greatest challenges and source of problem is its work force. Walt Disney operates in that type of industry that relies on the satisfaction of its customer, even though Walt Disney carefully selected each candidate however, as Walt Disney deals with humans, a problem always exists. Walt Disney often recruits from every corner of the world in order to enable a diversified environment. For each cast member, Walt Disney attends the audition to check whether potential cast has positive attitude that can be beneficial for the company.

CHAPTER 2

I. SWOT ANALYSIS

CHAPTER 3

I. QUALITATIVE DATA 1.0

We aspire to inspire together. Below are list of WDC Human Resources Core Values:

• Diversity

• Welcome a variety of opinions, ideas and perspective to ensure to continue top performance and represent to global marketplace.
• Enhances the way to connect to guests, audiences and consumers.
• Works toward an inclusive environment that fosters creativity, innovation and cammaraderie across all companies.

• Culture

• Embrace the values that make the Walt Disney Company an extraordinary place to work.

• Innovation

• Commited to a tradition of innovation and technology

• Quality

• Strive to set a high standard of excellence
• Maintain high quality standards across all products categories

• Community

• Create positive and inclusive ideas about families
• Provide entertainment experiences for all generations to share

• Storytelling

• Timeless and engaging stories delight and inspire

• Optimism

• At Walt Disney Company, entertainment is all about hope, aspiration and positive outcomes.

• Decency

• Honor and respect the trust people
• Fun is about laughing at experiences and themselves.

In order to recognize individual efforts, they give a rewards programs;

• Quality of work

• Length of Service
• Community Volunteerism

• Employee of the Month Recognition

 QUALITATIVE DATA 1.1

WDC INSPIRING  CREATIVITY MODEL

II. QUANTITATIVE DATA 1.0

CHAPTER 4

I. Alternative Courses of Action

• The Walt Disney Company should produce a modern version of other films.
• Provide new characters, shows and other form of entertainments that is not only suitable for kids but for all ages.
• Change the age bracket for their target market in order for the adults to consume their offers too.
• Show people that Disney is one of a kind.  Disney should maximize their resources by offering something that will relax the people.
• The company should organize an international contest for the next big feature of Walt Disney.
• Walt Disney Company should add more learning materials such as story books and other forms that can generate revenue without harming its brand because it educates and gives lessons to the children.

II. Recommendations

We recommend to innovate new ideas to expand its limit to open new Amusement Parks and Resorts or Studios for everyone to come and feel the wonderful world of Disney that would lead to change the preferences of its guests and consumers. The company should conduct a survey to their guests that have choices of the Disney's new ideas to know whether it will be a hit or not. We also recommend that the company should have vision and mission statement that would serve as a guide that states their plan and vision for the company and maintain a competitive edge over competitors and to maintain the so called "Magic of Disney".

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