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Discuss How Such Concept Of Survival Can Be Related To The Issues Of Organizational Behavior.

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The survivals in organization meaning that, probability each firm from the early entrants survives until a given age and achieve the firm objective. In order to develop a new business or to reformulate the direction of an ongoing business, organization always changes their strategies in this "global blue-sea" market. This organization begins with their belief, desires and aspirations to reveals the company image, reflects the firm self-concept and indicates the principal product or service to suite customer need. Every organization in this world have their organization life cycle; intro, mature and decline, as the business growth the need may arise to redefine the company concern for survival through sustained growth and profitability. According to Chopra (2005), business survival can be categorized to 3 types;

i. economic survival theory,

ii. organizational survival ecology

iii. organizational survival theory

All this three theory of survival are related to change of something in business to make sure the organizational survive from their dreadful situation.


2.1 Economic Survival Theory

Primarily in industrial organization, economics concerns itself with the structural aspects of market, such as competitive intensity and concentration on determine firm performance. Structure conduct performance framework and holds a central position in domain. Economist study survival under umbrella of encompassing founding, dynamic changes and exits for it is a determinant of market structure. Labor economics deal with the employment impact of economic event. Encompassing founding, dynamic changes and exits will affects employment flows in the economy. Survival studies in economic theory often use firm as the unit of analysis and sometimes used manufacturing plants.

2.2 Organizational Survival Ecology

Organization ecology contributed heavily to our understanding of firm survival, research in this domain is interested in understanding the social conditions that affect the formation, change, and failure of organizational forms. Studies in this element use one of the three units of analysis: organization level, population level or community level. Organization levels constitute a sub area in this literature of organizational demography. Its most significant contribution has been in enhancing our understanding of the role firm age and size of business. Population level concentrate on analysis of formation and replacements in populations of organizations and concentrate on population dynamics, focusing essentially on social factors that influence survival of populations of organizations. At a community level, their concentrate on a set of interacting populations and focus on how linkages between populations affect the survival of an entire community. Ecologists are not interested in humanity only but in understanding the dynamics of organizational diversity, how social change affects the mix of organizations in society and vice versa. Organizational ecology survival also defines as a performance measure in external factor and survival as an input to policy of the firm.

2.3 Organizational Survival Theory

Organization theory concerns itself with study of organization internal factors. We refer here to a diverse set of literatures in organization theory and outside the domain of organizational ecology that contributed to our understanding of survival. The interesting question in this area is - why do some organizations survive while others fail to do so? Research in this element focuses on organizations and their environments to understand the determinants of survival on learning, leadership, innovative and communication. Scholars in this domain study survival because it affects industry evolution on human behavior. It is a performance measure that affects stakeholders and economic strength because a lot of people involve when some decision were make. Such as if the chairman or leader decide to sell the company, so many people will be unemployed. So we will discuss organizational survival related to the issues of organizational behavior change.


According to Bharijoo (2005), In order to define survival on organizational behavior in modern life is countless change which is predictable. It is increasingly common to hear and read about rapidity of change in the world around us. The rapid pace of change in the modern world has been influencing organizational functioning and their managers. Managers can no longer be successful if they are unaware of the need for adaptation and unable to bring about changes in their organizations and their method of management. Organizations of all types and roles require internal changes. Such changes may be required in the attitude and values of organizational members, the patterns of the behavior employed by organization members in dealing with one another, the structure, strategy of the organization or the technology used or any combination of these factors.

An organization not being capable of adjusting with changes in time and situation is sure to go out of market or existence. To keep up the survival, each organization requires coping with dynamics of the society. Organization is to work in society. Changes around society will also influence organization. People perceiving the changes benefiting them and suiting their interest and goals, will be accepting and supporting those changes. But if those changes are perceived by people uncomfortable and controversy to their interest and goal, will be rejected by them. Managers have to play vital role to deal with such protests and rejection of people against changes in organization. In order to define survival in organizational behavior, firm must do organizational change to make sure firm longevity in the industries.


According to Harris and Hartman (2001) in his book organizational behavior, the basis of organizational change can be classified into two, internal change and external change. Internal change refers to the changes in management style, resource mobilization, tools equipments, machinery, methods, technology, techniques used, process and procedures and organizational structure. External change refers to the changes in economy, social structure, government policies, location,



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