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Dell Incorporated

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The computer industry has benefited from the explosion of home computer usage and has become one of the most competitive industries in the world. With technology growing at amazing paces, many of the computer companies have fallen behind and even out of the industry since the development of the computer. Only the strongest companies have been able to be profitable and efficient. Dell Inc. is one of the few corporations to be able to remain at the top of the market.

Dell began as the vision of Michael Dell. The company began in 1984 with a simple business concept to build computers to order and to sell directly to customers. Dell has a history of achieving double-digit increases in annual sales. To maintain this growth, Dell is faced with many challenges in maintaining it's distinctive capabilities and using objective analysis to ascertain it's strength's, weaknesses, opportunities, and threats.

"Dell's vision is to work closely with our development partners to provide 100% perceived availability to the application environment." "Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve." In doing so, Dell will meet customer expectations of: highest quality, leading technology, competitive pricing, financial stability, and individual and company accountability. From the nine essential components of a mission statement, Dell's mission statement includes: products or services, markets, technology, and concern for survival, growth, and profitability. The most important value to Dell is to satisfy their customers and the second most important value is to be profitable.

Dell has three distinctive capabilities which consist of: 1) selling products directly to consumer's which eliminates the markups of resellers 2) build products as they are order, which eliminates overstocked products and 3) having the ability to



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