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Current Marketing Condition Paper

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Current Market Conditions Paper

To analyze the current market value of the company Walgreen there are other topics that need to be addressed such as is included in this report. They are as follows:

Market Structure

Over the past five years the private label over-the-counter (OTC) market is growing tremendously. The private label sector has an image of national brands and provides quality and innovation at a low cost price. Benefits are provided for retailers, consumers, and manufacturers to the point that private label healthcare growth should exceed solidly forever.

The U.S. market for OTC private label products has reported an in-depth analysis

of the various performances of OTC private label drugs and healthcare products such as:

* Cough, Cold, Allergy & Sinus

* Analgesics

* First Aid

* Anti-Smoking

* Gastrointestinal

* Foot Care

* Contraceptives/Family Planning

* Sleeping Aids

* Eye care

* Miscellaneous Remedies


There are sales figures for private label products that have branded products in each category to analyze the average unit pricing, consumer demographics details, private label products, reports and new products that are introduced by various retailers. The trends and issues are discussed to shape the private label market to show future growth. Additionally, there are major profiles of manufacturers and retailers that point to the major private label players' with financial positions and new projects.

Methodology consists of reports that include a mixture of primary and secondary research. Primary finding research has been provided through two sources, Information Resources Inc. (IRI) and Simmons Market Research Bureau (SMRB). Those reports include materials provided from reports, news stories, company literature and documents. New product introductions were introduced by the ProductScan material during the period of January 2004 to October 2005. Consumer advertising expenditures estimates are derived from data compiled by the TNS Media Intelligence of strategic advertising and communications intelligence through marketing.

Trade association publications, business journals, government agencies, and other publicly available information are provided through secondary services. These services involve comprehensive research of secondary sources such as company literature, databases, investment reports and reports in medical and business journals.

Impact of new companies entering the market

Last year, CVS gained equal footing surpassing Walgreens through its acquisition in August 2004, whereby Eckerd Southern half of the chain allowed CVS to recognize Walgreens has been the leading player in the market. A year earlier CVS' store count progressed to 125 units from nine original stores. This made the market share rise to an exceeding 36 percent. In comparison, Walgreens stores increased to about 10, which led the year ending with 103 stores yeilding a 31 percent portion of the local drug store market.

Walgreen's was the recognized leader in the state prior to CVS' gaining of Eckerd in the Tampa Bay area, realizing that Eckerd had more stores. During, and at the end of the fiscal year Aug. 31, 2004, Walgreens operated 630 of its 4,579 stores in Florida.


Buy prescription drugs from Canada

It is cheaper to purchase drugs in Canada at a rate of 20 to 80 percent cheaper than in America. Canada has a worldwide health care plan making it the most prosperous. Canadian government controls the bargaining power over the drug manufacturers at negotiation price. There is a price control system in place in Canada. Pharmaceutical prices are reviewed by the Patented Medicine Prices Review Board for the prices of medicine and patented drugs.

Canadian lower dollar, when it comes to money makes drugs much cheaper in Canada, as well. Canadian money is 25% below the money in the U.S. This is why they trade like they do.

You can not market your products directly in Canada to consumers from drug companies. Drug companies have been allowed the so-called direct-to-consumer marketing in the US, since 1997. This costs over $3.8 billion a year in advertising, which is passed on to the consumer.


Let's notice some pertinent price differential between Canada and Walgreen's which is one of the US's biggest drug store -

Medication Qty USCanPharmacy Walgreens* Saving Yearly

Celebrex 100mg 100 $68.75 $180.32 62% $446.28

Glucophage 850mg 100 $30.67 $145.99 79% $461.28

Lipitor 20mg 90 $198.00 $296.40 33% $393.60

Nexium 20mg 84 $194.40 $362.14 46% $670.96

Prevacid 15mg 100 $220.00 $419.97 48% $799.88

Zocor 20mg 100 $220.00 $399.97 45% $719.88


Walgreen's productivity is enhanced by Assistive Technology. The Wyeth Corporation is a major international company that values diversity in the workforce. Wyeth goal is to create a work environment that has productivity that is optimistic. The company recruits by observing the performance of an employee on an individual basis. Every employee is chosen by their work environment and motivated as such to determine their value. Total reliability is to technology that helps an employee surpass their physical limitations to a high potential on the



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