Copperfield Books
Essay by 24 • May 26, 2011 • 257 Words (2 Pages) • 888 Views
Copperfield’s Books Inc. - 2004
Case Questions
1. Prepare an External Factor Evaluation (EFE) matrix. Use 10 to 12 factors. No more than 60% may be opportunities or th
(balance).
2. Prepare an Internal Factor Evaluation (IFE) matrix. Use 10 to 12 factors. No more than 60% may be strengths or weakn
(balance).
3. Internal/External Matrix
A. Using the results from #1 and #2, prepare an Internal / External (IE) matrix.
B. What does the IE theory say they should do now? Explain.
4. Porter states that there are three competitive strategies a company can follow to create a competitive advantage.
A. Explain each of the three strategies.
B. Which of these is the company currently pursuing? Select only one and fully support your position. You must address all
aspects of the definition - each separately.
C. Is this the best choice for this company at this time, or would one of the other 2 be better? Support your answer, but don't get
into implementation, just address the competitive approach.
5. Recommendation:
A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your
choice being the most appropriate choice is critical. Use the following outline to answer this question. You must address all
detail items within 3
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