Competitive Strategy
Essay by lulilu • August 22, 2016 • Study Guide • 280 Words (2 Pages) • 984 Views
Competitive Strategy
HOW should we compete in a given industry
A: Industry analysis
A1.: Five Forces
1. Suppliers
2. barriers to entry
3. substitutes
4. Buyers
5. Rivalry among existing firms
Seven Forces
6. Complements
7. regulation/legal context
A2: Value chain
Supportive Activities: Admin &Infrastructure, HR, IT, Procurement
Inbound Logistics: Raw material, inspection, stock control, parts picking
Operation: Producing, Product testing
Outbound Logistics: Order processing, warehousing, product delivery
Marketing & Sales: Advertising, Promotion, Distribution
Services: After-sale service, consumer retention programs
B: Positions within the industry analysis
B1: Generic Strategies
Creating and sustaining a competitive advantage (Resource based view and international analysis)
Source of competitive Advantage: Cost Leadership or Differentiation
Competitive Scope: Industry, Segment
FOCUS or NICHE
B2: Strategic Groups
Current competitors and potential competitors
B3: Competitor analysis
Objectives, How he will respond, strategy, strengths and weakness
Competitive dynamics (game theory)
Strategy innovation (value creation and value appropriation)
Platform markets (network effects, multi-sided markets)
Corporate Strategy
WHERE
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