Competitive Analysis of a San Rafael Company

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Contents

Competitive Analysis        

Political factors        

Economic Factors        

Social factors        

Technological Factors        

Legal Factors        

Environmental factors        

Michael Porter 5 Forces        

1. Threat of new entrants        

2. Threat of substitute products        

3. Bargaining power of suppliers        

4. Bargaining power of customers        

5. Rivalry among existing competitors        

Porter’s 6 Force: Complementors        

Market Analysis        

What drives the competitor?        

What is thinking the competitor?        

How affects to you?        

Analyzing Competitors        

DANESA        

CASA DE PIEDRA        

Why to implement strategies to overcome competitors?        

San Rafael        

Developing Competitive Advantage        

Capabilities From the outside to the inside        

Value Added Proposition        

WHAT YOU GIVE TO YOUR CUSTOMERS?        

WHY CUSTOMERS PREFER SAN RAFAEL AND NO OTHERS?        

Differentiated Value Proposition        

Sustainable Competitive Advantage        

Where to Play?        

How to win?  San Rafael Strategies        

Core Competencies        

Benchmarking        

Our Proposals = San Rafael Balanced Scorecard        

Competitive Analysis

In order to make a good competitive analysis of a specific company, in this case San Rafael, it is important to consider the external factors that can affect its performance and development. There are the task environment and the global environment that is more external. To analyze the global environment, we are going to use the PESTLE analysis in which there are included 6 factors: Political, Economic, Social, Technological, Legal and the Environmental factor.

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Political factors

[pic 8]We must start by asking ourselves: What is the political situation of the country and how can it affect the industry? Some relevant factors regarding the current political situation of the country are the following: the current government has modified regulations due to the situation of Ecuador and it has aroused the anger of the population. For two months, people are in the streets protesting for their rights. Political Ecuadorian situation is unstable, many people are against the government. The MINTUR program looks for the positioning of Ecuador as a destination for international tourism investment.

All You Need is Ecuador Campaign, makes the country an attractive destination for investment. The Train Route is also contributing to the Ecuadorian development in the touristic area. This Train Route has 700 kilometers of railroad and almost no private investment. Bucay is part of this route and it is not exploited at all. Ministry of Tourism has done well its activities, but is overshadowing by the undemocratic government’s attitudes which could endanger the arrival of foreign tourists.

Economic Factors

There are several prevalent economic factors that affect positively and negatively San Rafael: First of all, it is necessary to take into consideration that there is an advanced sale of oil to China and a huge debt to that country. On the contrary, there are good news for the touristic sector in Ecuador because in 2014, 1’557.006 foreign tourists arrived to Ecuador; and it represents a growth of 14, 4% compared with 2013. There are 21 hotel projects in the country, which amount of investment is around $ 650 million dollars. Another issue that must be considered is that Drop of the oil’s price limits or reduces the General State Budget. Also the implementation of Safeguards make the prices of the goods increase. A limited General State Budget affect the touristic market because the government cannot exploit the resources in the best way. The economic situation also affects customers that have less purchasing power. Life is more expensive and salaries remain the same due to some economic factors. Finally, it is important to know that Private tourism companies have plans to invest nearly $2,160 million dollars in hotel infrastructure in Ecuador from 2014-2020.

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Social factors

We may start by asking how much importance does culture has in the market and what are its determinants? First, there is the middle class that is affected by the economic crisis. There are also customers that are invaded by taxes everywhere. The culture of domestic tourism is very low. People prefer vacationing abroad or prefer the beaches, the Andes or the Galapagos Islands. San Rafael’s target market is not Bucay because they are exhausted of being in the same place everyday to vacationing in there, so the niche is Guayaquil