Cola Wars

The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. ... Without societies help, Coca-Cola could not have become over a 50 billion dollar business.

Coca-Cola was invented by Dr. ... He mixed a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage. Coca-Cola debuted in Atlantas largest pharmacy, Jacobs Pharmacy, as a five cent non-carbonated beverage. Later on, the carbonated water was added to the syrup to make the beverage that we know today as Coca-Cola.

Coca-Cola was originally used as a nerve and brain tonic and a medical elixir. Coca-Cola was named by Frank Robinson, one of Pembertons close friends, he also penned the famous Coca-Cola logo in unique script. ... John Pemberton sold a portion of the Coca-Cola company to Asa Candler, after Pembertons death the remainder was sold to Candler. ... On January 31, 1893, the famous Coca-Cola formula was patented. ... His great achievement was large scale bottling of Coca-Cola in 1899. In 1915, The Root Glass Company made the contour bottle for the Coca-Cola company. Candler aggressively advertised Coca-Cola in newspapers and on billboards. ...

Coca-Cola was sold after the Prohibition Era to Ernest Woodruff for 25 million dollars. He gave Coca-Cola to his son, Robert Woodruff, who would be president for six decades. ... He also made Coca-Cola available through vending machine in 1929, that same year, the Coca- Cola bell glass was made available. ... Currently Coca-Cola is advertised on over five hundred TV channels around the world. ... The Coca-Cola contour bottle was patented in 1977. ...

In 1985, the Coca-Cola Company made what has been known as one of the biggest marketing blunder. The Coca-Cola company stumbled onto the new formula in efforts to produce diet Coke. ...

Robert Woodruffs death was a large contributor to the change because he stated that he would never change Coca-Colas formula. ... This was the first flavor change since the existence of the Coca-Cola company. ... It included a question and answer session, a history of Coca-Cola, and many other elements(Oliver 131). The debut was accompanied by an advertising campaign that revived the Coca-Cola theme song of the early 1970s, "Id Like to Buy the World a Coke". ... A retired Air Force officer, explained in a letter to the Coca-Cola company that he wanted to be cremated and interred in a Coke can, but now that this change had come about he was reconsidering. ... Wendy Koskela, a thirty-five year old vice president of an insurance company said, "Its too sweet. ... This taste almost like its flat". Many American consumers of Coca-Cola asked if they would have the final say.

When Pepsi heard that the Coca-Cola company was changing its secret formula they said that it was a decision that Pepsi tastes better. Roger Enrico, the president and CEO of Pepsi-Cola wrote a letter to every major newspaper in the U. ... Coca-Cola is withdrawing their product from the marketplace, and is reformulating brand Coke to be more like Pepsi. ...

Best Regards,

Roger Enrico

President, CEO

Pepsi-Cola USA

Coca-Cola officials said, "The new formula will boost Cokes share by 1 percent. ... " Coca-Cola management had to decide: Do nothing or "buy the world a new Coke". ... Roberto Goizueta, the president of the Coca-Cola Company stated, "The old Coke formula, with its secret flavoring ingredient, called Merchandise 7X, will stay locked in the Trust Company of Georgia bank vault in Atlanta, never to be used again". ... Roberto Goizueta said, "Today, we have two messages to deliver to the American consumer, first, to those of you who are drinking Coca-Cola with its great new taste, our thanks. ... Don Keough, Coca-Cola president, said in response to the comeback, "The truth is we are not dumb and we are not that smart". ... Coca-Cola executives admitted that they had goofed by taking the old Coke off the market. One old Coke loyalist said, "The company had spoiled the taste of its ninety nine year old soft drink and betrayed a national trust". ... The Coca-Cola companys eight hundred number received eighteen thousand calls of gratitude. ... This was said to be the only way to regain the lead on the cola wars. ... The known ingredients in present day Coca-Cola are water. caffeine, phosphoric acid, vanilla, various oils and essences and extracts of the coca leaf and the kola nut. The one in four hundred part of cocaine was removed from Coca-Cola in 1903. Five years after the infamous Coke fiasco,

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