Case Analysis Of Dell Computers

On April 22, 2003

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INDUSTRY ANALYSIS ..............................................................................................................................3

CURRENT STATUS ....................................................................................................................................6

C

URRENT

S

ITUATION

..................................................................................................................................6

Performance...........................................................................................................................................6

Missions, Objectives, and Strategies.................................................................................................7

S

IGNIFICANT

I

SSUES AND

P

ROBLEMS

.......................................................................................................9

ANALYSIS OF STRATEGIC FACTORS ...........................................................................................10

S

TRATEGIC

M

ANAGERS

............................................................................................................................10

Board of Directors ..............................................................................................................................11

Biographies..........................................................................................................................................11

S

TRENGTHS

, W

EAKNESSES

, O

PPORTUNITIES

,

AND

T

HREATS

.............................................................14

Internal Environment..........................................................................................................................14

External Environment.........................................................................................................................23

E

VALUATION OF

S

TRATEGIC

F

ACTORS

..................................................................................................27

Key Factors in Industry Analysis .....................................................................................................27

Key SWOT Factors .............................................................................................................................27

Competitive Position of Organization .............................................................................................28

I

DENTIFICATION OF

S

TRATEGIC

A

LTERNATIVES

..................................................................................29

RECOMMENDATIONS...........................................................................................................................29

I

MPLEMENTATION

.....................................................................................................................................30

E

VALUATION AND

C

ONTROL

P

ROCEDURES

..........................................................................................31

UPDATED POSITION OF COMPANY...............................................................................................32

WORKS CITED ..........................................................................................................................................34

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Industry Analysis

The PC industry is one of the strangest in the world. There is probably no other

type of product that is so technologically sophisticated, sells for so much money, and yet

is sold by so many companies for so little profit. Dell, Gateway, IBM, Compaq and HP

(one entity), and Apple are the main rivals in this industry, and the competition is fierce.

Dell and Gateway have been the most innovative by including the "just-in-time"

manufacturing to meet consumers specific needs, and all of these computers are hard to

decipher because of there high compatibility with each other (not Apple). The only thing

that really sets them apart is their prices and reputation. The PC industry is a complex

network of companies involved in different industrysegments,