Bkal 3063 - Integrated Case Study
Essay by Thirunavuukarasu Raja Deran • November 28, 2017 • Case Study • 5,379 Words (22 Pages) • 917 Views
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BKAL 3063
INTEGRATED CASE STUDY
GROUP G
CASE STUDY 2: COSTO PAVERS
PREPARED TO:
ASSOC. PROF. DR. SITI ZABEDAH BINTI HJ SAIDIN
PREPARED BY:
GROUP 5
NAME | MATRIC NUMBER |
ONG KIE LING | 232039 |
AHMAD ROHAIZAD BIN ABD RAHMAN | 233164 |
NIK NUR FAKHIRA BINTI NIK AHMAD ISKANDAR | 233213 |
NUR AQILAH BINTI ABDUL HALIM | 233645 |
SITI SHAH AEDIRYNNA BINTI ABU HANIFAH | 234042 |
DATE OF SUBMISSION:
12th OCTOBER 2017
QUESTION 1 - VRINE Model
VRINE Model is a framework which analyses the available resources through their capabilities and work levels. VRINE model consist of valuable, rarity, inimitable/non-substitutable and exploitable. All of this components are related to each other and need the company to identify and recognize all the capability resources in their environment.
Valuable means the capability of resources that can allow the company to achieve market demand and protect the company from fluctuation of economy. If the resources is valuable, the company should recognize whether it can be rarity or not. Rarity means the resources are scarce and not all company having it. Then if the resources are classify as rare, the company must identify whether it inimitable/non-substitutable or not. It means the level of difficulty of competitor to get the resources. Lastly, the company must exploit the particular resources to get the major control on it.
Based on Costo Pavers company, all of VRINE model are table as below:
Model | Resources | Capability | |
Competitive implication | Performance implication | ||
Value | Costo Pavers have nine loyal and hardworking employees. | The nine loyal and hardworking employees were understood well about the competitor because they was work at that company for a long time. So they can anticipate any strategies make by competitor. | The nine backbone employees can support the company in terms of routine procedures and making strategies, so that the company can run well under any owner. |
Costo Pavers have a good financial condition that allow the company to make a bank loan to do major investment. | There are major investment in vehicles, equipment and infrastructure. So, the company can stay competitive using new technology and facilities. | Can use the fund to support the business for long term growth and will act as long term investment. | |
New places of company’s office where are at former industrial park. | Firm would have adequate infrastructure to support its operation going forward. The sufficient resources at new places will produce product better using the new technology and infrastructure. | It ease the supervisor to monitor production places. Furthermore, it can assist the employee to make the better processes under the supervising. | |
Computerized of quotation. | Everything will write down and signed by John, so it will limit the legal risk. When there are no legal risk happened, it will give good reputation for company. | Can avoid miscalculation and fraud from being happen. | |
Costo Pavers has many source of liquid from supplier. | There is a lot of supplier option for company to buy liquid. So the company can choose the reasonable price among the supplier. | Can get the cheaper prices of raw material (liquid). So it will increase profit margin. | |
Use reclaimed asphalt pavement technique. | Can build up another project using the recycle of asphalt. | It can reduce cost and increase the profit. Moreover, it can turn the waste into profit. | |
Use natural gas – fueled asphalt plant. | This will avoid the risk in fluctuating of gas and oil prices. | So, the cost for this material will constant and will make easier for estimator to produce the low cost of production. | |
Rarity | Use reclaimed asphalt pavement (RAP) technique. | Not all company has knowledge or technology to use this technique, so it can act as big advantage for Costo Pavers to produce the product at the low cost to stay competitive in market. | This classes as rare resources because not all company have knowledge in Reclaimed Asphalt Pavement (RAP) technique. RAP can give big advantage to company to increase the profit and at the same time can compete others competitor. |
Use natural gas – fueled asphalt plant. | Not all company can use this technology because it need a lot of investment to prepare this technology. So, Costo Pavers can protect themselves from high price of gas and oil. | Natural gas can save the cost for long term. It also can reduce environmental cost | |
Inimitability | Use reclaimed asphalt pavement (RAP) technique. | There are no inimitability and exploitability of these resources because it can learn by other competitors. | |
Use natural gas – fueled asphalt plant. | |||
Exploitability | Use reclaimed asphalt pavement (RAP) technique. | ||
Use natural gas – fueled asphalt plant. |
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