Augustine Medical, Inc.
Essay by krishna Chaitanya • November 22, 2016 • Coursework • 848 Words (4 Pages) • 1,023 Views
Augustine Medical, Inc.
The Bair Hugger Patient Warming System
For your 2 page summary, please give a brief summary of Q#1 and report your calculations for #2 and #3. Focus your answer on (1) whether they should enter the market based on the SWOT analysis and (2) how they should price the machine.
- Hospitals are likely to consider several factors including ease of use/labor, comfort, recovery speed and safety when evaluating alternatives for the post-operative treatments for hypothermia. In your opinion, is the Bair Hugger system superior (S), comparable (C), or inferior to warm blankets and circulating water-based treatment products on each? Place an ‘S,’ ‘C,’ or ‘I’ in the space provided.
Ease of Use/Labor | Comfort | Recovery Speed | Safety | |
Warm Blankets | I | S | S | C |
Circulating Water | C | S | C | S |
From the description of various systems given in the case, we can conclude that the Bair Hugger Patient Warming System is definitely advantageous than the other systems.
The comparison of Bair Hugger Patient Warming System with respect to Warm blankets and Circulating Water systems is tabulated below
Factor | Warm Blankets | Circulating Water |
Ease of Use/Labor | Bair Hugger System is not only easier to use like Warm Blankets but also effective in comforting the already hypothermic patients but Warm blankets are easier to use | Bair Hugger System is superior to Circulating Water system in this aspect because of the complexity of Circulating water system |
Comfort | Bair Hugger System is superior because it can be used to treat the patients who are already suffering from hypothermia | Bair Hugger System is superior because Circulating Water system could burn at the pressure points and also is heavy |
Recovery Speed | Bair Hugger System is superior because of the external heat supply to the patients | Bair Hugger System is comparable in this aspect because both the systems work alike |
Safety | Bair Hugger System is comparable to the Warm Blankets in safety because of the no fluids or harmful gases are used in both | Bair Hugger System is superior as the Circulating water system poses threat to the electric circuits near by |
SWOT Analysis
Strengths | Weakness |
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Opportunities | Threats |
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After going through the descriptions of all other systems, I strongly feel that Bair Hugger System was developed keeping all the parameters in mind. If followed a suitable product and marketing strategy, this system would take over the market with in no time.
- Assume that Augustine’s estimate of 10,000,000 patients requiring post-operative treatment to prevent hypothermia is correct. Further assume that (1) each Bair Hugger System can treat one patient at a time, (2) the total treatment time per patient including cleaning and preparation is 3 hours and (3) that the average hospital performs surgery 24 hours per day, 6 days per week. Given this, estimate the maximum number of patients that each Bair Hugger warming system can treat per year. Next, estimate the market size for the warming system (in units). Show your work. You do not need to use the post-operative bed analysis on page 489 to complete this question. Everything you need is right here.
The number of patients = 10,000,000
Time required for treating each patient = 3 Hours
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