Atlantis Café

Products strategy:

Atlantis café is successful business since its reach most of people satisfaction who been to such a place. Surly there must be a clear plan for this business to make this accomplish. Logically, customers will always seek a great service and quality of any product they intent to buy. Since customer’s demands are so obvious to be observed, half way of success is just has been created. The following success will depend on the hard work and effort that business should present.

Atlantis café become a brilliant destination for costumers because of the product`s high quality. For people how admire café, they absolutely come to the right place since Atlantis café always a make their café with a fresh and weakly roasted café beans. They gain customers trust and loyalty since the café shop was voted is the best café shop in the city. Therefore Atlantis café should increase the number of its customers and not to lose their loyalty. Maybe Atlantis café ought to offer a new verity of dishes such as soup, pennies and pastries. Mostly customers like to have more option of food when they have their lunch or dinner. Moreover, Regina is a small city which used to be living place for people how born and raised in it. However, currently many students make Regina their study destination and lots of immigrants are coming to Regina. Atlantis café may take the advantage of the situation and seek targeting the new segment in the community.  Also the fantastic service that Atlantis café seek is another reason to increase the people admiration. Staffs in the café shop suppose to retain a peaceful environment for customers in the café. They should be assiduous to encourage customers to be happy. Thus employees should be aware with the feature of the product they sell. For example, a part of the employ service is to demonstrate the menu for customers so customers can decide which product will match their desire then they will choose the proper product. Not to mention, clean and confortable atmosphere is another aspect for the Atlantis café to take into the account in order to continue in the success line. People usually like to see shining tables, confortable chairs and washroom maintained clean and pleasant smell. Atlantis café should make customer feel pleased and confortable during their stay in the café.

Price strategy:

Price strategy is the one of the strategy that considered being very important to the Atlantis café business`s journey. Because people elasticity to buy any product is always depending on the price range any business may have. Price also must be less or same to others business price that exists in the market. Otherwise, Atlantis café may loss a big customers segment. In a small city like Regina, the business of Atlantis café is targeting only people who live in the city. Beside the numbers of competitors who are entering the market are few. Therefore, the chance for such a business to succeed is very high. However, managing the price strategy is not simple by the way. Because in the moment Atlantis café decide to increase the price of its product, people may still buy Atlantis product until they will decide to buy from another café shop that sell the same product with a less price and same quality. For example, Starbucks is well known as one of the best café shop in Regina. So people surly would prefer to pay less money to Starbucks rather than pay more to Atlantis café. Atlantis café should create a reasonable price for product and service it offers. In addition, the service and the food quality Atlantis café provides must be excellent in order to sell and gain customers loyalty. Also, Atlantis café may be able to provide a deal for customers. For example, if the coffee price was 3 dollar and the croissant price was 4 dollar, Atlantis café should make a deal for the coffee and croissant together to sell them for 6 dollar. Customers will see this, as a bargain and it will help the café shop to sell their product. Another thing Regina is small city and it’s developing by the time. More international student are coming each year plus high number of worker and immigrants they establish living in Regina. In other words, Atlantis café may increase their price by the time the fix and a variable cost is increase.