999 Retail Pharmacy Marketing

Business and Management

UNIVERSITY OF SUNDERLAND PROGRAMME

ASSESSMENT COVER SHEET / FEEDBACK FORM

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Table of Content

1.0.        Introduction        2

2.0.        Body        3

2.1.        About Retail pharmacy industry        3

2.1.1.        Porter 5 forces analysis        3

2.1.2.        Mission of the organization        5

2.1.3.        Marketing Mix        6

2.1.4.        Challenges faced by “999” Drugstore        6

2.1.5.        Modern Marketing Challenges        7

2.2.        Marketing strategy        8

2.2.1.        Marketing activities        8

2.2.2.        Objectives and STP        11

2.3.        Key trends and popularity        13

3.0.        Conclusion        14

4.0.        References        15

5.0.        Appendices        16

1. Introduction

Business focuses on people, as marketing. Marketing is related to the needs of people, and then provides a price that can bring the company's marginal profit (Sexton2006,7).

In this task, we are invited to conduct individual research for one of the three industries, which also includes the retail industry pharmacies and pharmacies. I choose a pharmacy called "999" and give a critical assessment, analysis and discussion of several sections. This section presents the main problems faced by the retail pharmacy organization in managing their operations, mission, marketing world and other analysis. In addition, this task examines the effectiveness of marketing strategies for the organization of pharmacies, their marketing goals and analysis of STP. The third part of the problem discussed the key trends that are used by the pharmacy "999".

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1. Body

1. About “999” Retail pharmacy

"999" is a system of present day drug stores in Tashkent with an extensive variety of meds and drug store at moderate costs. Clients will dependably be served by expert and neighborly drug specialists. Notwithstanding solutions, there are: medicinal hardware, cleanliness items, restorative charges and herbs, sports sustenance and furthermore merchandise for mother and child. An advantageous area for drug stores, parking garages. On account of the abnormal state of administration, the system of drug stores "999" is mainstream and has a high level of trust among guests since 2001. It is basic to say that these days "999" has 16 branches and because of promoting procedure, every one of them working effectively.

1. Porter 5 forces analysis

Supplier power (low)

• Suppliers are under expanding weight, as brand unwaveringness is debilitated, and players exhibit special combination

• Major retail street pharmacists have numerous choices at the national and global levels

• Price rivalry from shabby imitators undermines the benefit of brand producers

• Large players offer their over-the-counter items that put weight on providers

Power of the buyer (moderate)

• The retail drug market is experiencing growing consolidation, intensifying competition

• A large number of potential buyers

• Plans financed by the government / state make up 10% of the total income of players

• However, buyers face little cost switching

Threat of new participants (medium)

• Obstacles for relatively low levels

• However, in many pharmaceutical companies, retail drug dealers are subject to government and state laws and regulations governing the purchase of prescription drugs.

Threat of substitutes (high)

•        The danger of substitutes for retail items originates from retail chains, stores and hypermarkets

•        Such retailers offer accommodation in one place, which end-clients may like

•        General items mimicking marked items at fundamentally decreased costs, more typical and moderate

•        Counterfeit items are promptly accessible

Level of rivalry (direct)

•        Competition with retail sedate systems, free drug stores, beneficiary beneficiaries via mail, retailers, for example, markets, accommodation stores and mass traders

•        The number of players is enhanced to offer different items that debilitate rivalry in this division

1. Mission of the organization

During the initial research, the top manager of the retail pharmacy "999" answered several questionnaires. One of them concerned their mission. The top manager explained his mission and numbered the following:

• Deciding what our campaign will be about, and what messages, in our opinion, will best attract customers

• Strengthening the position of our brand in every message

• Get creative and develop promotional materials necessary for every communication.

• Do not just tell customers about a product or service by telling them about the benefits that it will provide

• Given the right price and relevance of promotion

• Make the general proposal attractive enough to attract people to our pharmacy

• Determine the best way to communicate these messages. Thinking about where and how you can reach our customers. Thinking about any specific groups in our community that can benefit.

"Mission" 999 "drug store is to furnish the customer with the best costs and administrations for doctor prescribed medications. We exist to draw in and serve clients. When we adhere to this adage, everything else will become alright. Our administrations will surpass the desires of our clients, "the best director said.

Showcasing Objectives

• Increase the quantity of rehash clients by 7% each quarter.
• Reduce the cost of obtaining clients by 8% every year.
• Raise the attention to clients about pharmaceuticals "999", as prove by the expansion in the quantity of solicitations for the item, made exclusively on the information of the name of the drug store.

1. Marketing Mix

The following inquiry was solicited by the showcasing chief from the drug store and found the accompanying:

Pharmaceutical showcasing "999" comprises of the accompanying ways to deal with estimating, appropriation, publicizing and advancement, and in addition client benefit.