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Buffalo Wild Wings

Essay by   •  May 8, 2017  •  Study Guide  •  725 Words (3 Pages)  •  717 Views

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Buffalo Wild Wings

P2: History, Awards, Bragging rights, etc…

B-Dubs Network: Great conversation-starter, creates interaction, Also shows PC Gaming events… COOL! (Separates BWW from the competition),

The B-Dubs TV Network is a multi-channel network that provides our Guests with entertainment and information. It will take center stage in our restaurants during key dayparts, enable deeper community connections through a focus on High School sports and user-generated content, and compliment big game days to provide an in-restaurant experience unlike any other. Below are brief descriptions of the B-Dubs TV channels: 

Entertainment consists of footage of extreme sports, trick shots, sports bloopers, Red Bull content, Dew Tour content, Go-Pro content, real-time sports information (including fantasy sports updates), and user-generated content called “Hometown Highlights.” 

Communication Channel that will consist of the Beerboard Display (localized digital beer menus), creative beer stories, and digital signage for national programs. It will eventually provide the ability to display digital signage with specific information on local events, specials and other important information unique to your restaurant(s). 

Premium Arcade-free arcade offering on our tablets is an important competitive differentiator 

OVER 1200 locations

BWW “Team Up For Kids” (registered Trademark) initiative is helping build communities where all kids can thrive, compete, and belong to a team. For every bottle of our signature sauces or seasonings you purchase, we will donate 1$ to boys and girls clubs of America to help kids in need play on sports teams.

Have contributed to: Boys & Girls Clubs of America, Eat Wings, Raise Funds.: created a program that allows each of our restaurants to help raise funds for organizations in their local community. With our program, when you dine, we donate., Home Team Advantage: Buffalo Wild Wings® believes that teamwork builds the foundation for a successful community and our goal is to help make your community the best place to live, work, play and dine. the National Restaurant Association Educational Foundation: Buffalo Wild Wings is dedicated to sharing our passion for developing  people. This year we'll donate $90,000 to establish six scholarships for the hospitality industry. By 2017, we'll have donated $385,000 and provide 36 Buffalo Wild Wings scholarships to help young adults achieve their career aspirations.  

Numerous awards:

 The Power List 2017: Sally Smith (Nation’s Restaurant News, Jan. 24, 2017)

·         2016 Norman Award winner: Sally Smith (Nation’s Restaurant News, Oct. 17, 2016)

·         2016 IFMA COEX Innovation Award for Marketing and Service – National Chain – Buffalo Wild Wings (IFMA, 2016)

·         The Top 20 Fast-Food Franchises of 2016 (Entrepreneur, Jan. 7, 2016)

·         Top Fastest-Growing Franchises for 2015 (Entrepreneur, Feb. 6, 2015)

P3: Menu, look & feel

Wings: Our famous wings are literally “spun” by hand to ensure each one is perfectly coated in the BUFFALO WILD WINGS sauce or dry seasoning you choose. Authentically awesome, award-winning Buffalo, New York-style wings. All-white chicken, lightly breaded and perfectly cooked to a golden crisp. Traditional and boneless wings, hand-spun in your favorite BUFFALO WILD WINGS sauce or dry seasoning. Served with french fries and coleslaw. 15.49

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