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  • “Transactional Vs. Relationship Selling”

    “Transactional Vs. Relationship Selling”

    1. Introduction: The account relationship strategy a company chooses to follow represents the type of relationship, it is going to develop towards its customers. Within the account relationship strategy, there are three different kinds in which the relationship of you and your customer can be differentiated: The transactional relationship, consultative

    Words: 3,031  •  Pages: 13
  • “When International Buyers And Sellers Disagree”

    “When International Buyers And Sellers Disagree”

    Case: “When International Buyers and Sellers Disagree” The subject of this case is one that happens quite often in international commerce; I personally believe that when doing deals specially with other countries we must especify everything in order to avoid this kind of conflicts. There are differents forms to solve

    Words: 513  •  Pages: 3
  • “Whether Go Global Or Not?”

    “Whether Go Global Or Not?”

    Whether Go Global or Not? Course: Introduction to Marketing Instructor: Matt Bartelsian Assignment: “Whether go global or not?” AUA / MBA 1 Year 2008 Before deciding whether to go global by selling Bjni in Georgia we have to understand the marketing environment of Georgia, demographic, economic, natural, political, cultural and

    Words: 1,653  •  Pages: 7
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