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  • Market Research Proposal For Friskies Go-Cat

    Market Research Proposal For Friskies Go-Cat

    CONTENT Covering Letter 2 Executive Summary 3 1 Introduction 4 2 Background 4 3 Research Purpose ЁC Management Decision Problem 4 4 Marketing Problem and Research Objectives 5 5 Management Decision Criteria 8 6 Research Design Rationale 8 7 Research Design 9 8 Field Work 10 9 Data Analysis 11 10 Reporting 13 11 Materials Required 13 12 Cost 13 13 Contractual Requirements 14 14 Timing 14 15 Accreditation 14 16 Project Management 14 REFERENCES

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    Essay Length: 3,309 Words / 14 Pages
    Submitted: November 5, 2010
  • Motorola's Market Share

    Motorola's Market Share

    Companies are always looking for ways to produce more revenue. Whether it is reaching out to different demographics or entering new product markets, entities are always planning that next step to succeed. Even if they hold a great amount of market share, their focus is always to predict the next hot item. An article in Business 2.0 discusses Motorola's Chief Technology Officer, Padmasree Warrior, and her next plan of attack for Motorola. The popular Razr

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    Essay Length: 993 Words / 4 Pages
    Submitted: November 6, 2010
  • Marketing Plan

    Marketing Plan

    Executive Summary Kleenmaid St George is an Australian company that began on the Sunshine Coast in 1987 and quickly gained advantage in the market through offering better service than its competitors, and providing quality products. Main competitors of Kleenmaid are LG, and Fisher & Paykel, with Miele occupying top position at the high end of the white goods market. The bottom end (the mass market), and the majority share of the market, is occupied by

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    Essay Length: 3,411 Words / 14 Pages
    Submitted: November 7, 2010
  • Katrina May Curb Economic Growth Into 2006

    Katrina May Curb Economic Growth Into 2006

    a) Identification of the article: Title: Katrina may curb economic growth into 2006 Author: Associated Press Publisher:msnbc Date: September 5, 2005 b) Brief summary of the article: The article focuses on Hurricane Katrina, not only the damages that it caused in New Orleans and Mississippi, but the way it will be felt across the world. Katrina's damage will be felt across the global economy in ways that will set back growth well into 2006. The

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    Essay Length: 820 Words / 4 Pages
    Submitted: November 7, 2010
  • Shrewd Marketing

    Shrewd Marketing

    BUZZ NET.COM Company and Concept: Buzz Net.com is an interactive music marketing company that is doing business in a very different way. Founded in 2006, it offers a fresh and creativity spin on traditional music marketing. It provides its customers with new and innovative ways in which they can sell their product. From CDs to pod casting we offer the latest and most cost effective ways to be successful in the ever changing and fickle

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    Essay Length: 2,067 Words / 9 Pages
    Submitted: November 7, 2010
  • Market Segmentation

    Market Segmentation

    Market segmentation is the division of the total market into smaller, relatively homogeneous groups. It is necessary to segment or classify the various people or institutions in order to identify those with sufficient purchasing power, authority, and willingness to buy. Because no single marketing mix can satisfy all marketing segments, it is important to establish target markets and apply the appropriate marketing strategies in order to maximize market share. Since 1887, The Raleigh Bicycle

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    Essay Length: 444 Words / 2 Pages
    Submitted: November 8, 2010
  • Temperature Effects On The Growth Of Microorganisms

    Temperature Effects On The Growth Of Microorganisms

    Temperature effects on the growth of microorganisms Introduction: The purpose of this experiment was to determine the effects that temperature has on three different organisms. Temperature is one of the most important environmental factors affecting growth and survival of microorganismsІ. The three organisms used where Escherichia coli, Pseudomonas fluorescens, and Bacillus stearothermophilis. Most bacteria grow within a particular temperature range. The minimum growth temperature is the lowest temperature at which a bacterium can still grow,

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    Essay Length: 1,162 Words / 5 Pages
    Submitted: November 8, 2010
  • African Time Concept

    African Time Concept

    After reading the chapters from African Religions and Philosophies by Mbiti I discovered that Africans have a totally different perception of time than Westerners. In traditional African culture time is a chain of events. Once made, it belongs to zamani. Westerners want to have trains running on schedule and fly to the moon. Africans have different aims in life. Time and reality end now, the future is unreal. There is no future yet. It still

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    Essay Length: 604 Words / 3 Pages
    Submitted: November 9, 2010
  • Essay About Marketing

    Essay About Marketing

    Business 330 Jessica Dixon Take Home Midterm 10-13-05 Essay A Commercial speech is not completely covered by the first amendment; however, through individual cases, regulations are established and abolished to form guidelines for commercial speech rights. In the case of Penn Advertising of Baltimore v. Mayor and City Council, both sides selected different regulation tests to argue their case. Using time, place manner restrictions as the litmus test in this case ignores the primary motive

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    Essay Length: 520 Words / 3 Pages
    Submitted: November 9, 2010
  • Role Of African Elites In Dismantling Decolonization

    Role Of African Elites In Dismantling Decolonization

    Colonial literature F-K Omoregie, English Department, University of Botswana Walter Rodney's How Europe Underdeveloped Africa, Amilcar Cabral's National Liberation and Struggle, and Ngugi Wa Thiong'o's "Writing Against Neocolonialism" reveal the political, economic, and social circumstances that formed the sensibility of most African writers. Thus, they illuminate the various types of mentalities or ideologies that inform African literature. In addition, these works help the reader determine if a novelist's portrayal of African society fully reflects its

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    Essay Length: 5,037 Words / 21 Pages
    Submitted: November 10, 2010
  • Phillip Morris Marketing Analysis

    Phillip Morris Marketing Analysis

    Table of Contents Introduction - Background - History - Purpose / Objective..........................................................3 Methodology...................................................................4 Case Analysis: - Financial Status - The Industry: Market Segmentation SWOT analysis..........................................................5 I. Introduction Background: To most, Philip Morris (PM), is only known as a dominant force in the manufacturing and marketing of cigarettes. However, over the past thirty years, as a result of numerous acquisitions and diversification strategies, PM has become a highly respectable participant in many markets. These markets not

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    Essay Length: 3,698 Words / 15 Pages
    Submitted: November 10, 2010
  • Growth Of The Empires

    Growth Of The Empires

    Some of the factors that led to empire growth are: Language, trade, religion, written laws, diplomacy between leaders, and different classes of people (Nobles, Palace Officials, Temple Priests, high ranking Military Officers, the wealthy, Merchants, Common free people, and slaves). LANGUAGE: Communication through spoken languages slowly and yet dramatically changed when different cultures met one another. When the traders and merchants traveled to other nearby villages and cities to pedal their goods, they had to

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    Essay Length: 569 Words / 3 Pages
    Submitted: November 11, 2010
  • Capital In The Market And Economy

    Capital In The Market And Economy

    Capital is considered anything that helps enable us to reach our goals, while improving the efficiency of goods and services that we use or produce. Capital is one of the main attributes of improvement. Capital can be almost anything, it can be mental (such as education or training), material (such as a computer or a machine) or it can be money. Capital is invested in a good or service to increase efficiency in production, to

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    Essay Length: 569 Words / 3 Pages
    Submitted: November 12, 2010
  • 3g Market

    3g Market

    O2 Plc is the holding company of mmO2 Plc and the mmO2 group of companies. O2 Plc has 100% ownership of mobile network operators in three countries - the UK, Germany, and Ireland - as well as a leading mobile Internet portal business. All of these businesses are branded as O2. The company is a founding member of the Starmap Mobile Alliance, has operations on the Isle of Man (Manx Telecom), and owns O2 Airwave

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    Essay Length: 402 Words / 2 Pages
    Submitted: November 12, 2010
  • The Market For Oil And Gasoline

    The Market For Oil And Gasoline

    The Market for Oil and Gasoline Question 1: OPEC stands for the Organization of the Petroleum Exporting Countries. OPEC's eleven member countries include Venezuela, Algeria, Libya, Nigeria, Saudi Arabia, The United Arab Emirates, Qatar, Kuwait, Iraq, Iran, and Indonesia. In the fourth quarter of 2003 OPEC will produce 30.5 million barrels per day of the worlds projected total of 79.9 million barrels per day giving OPEC thirty-eight percent of the world's total production. The United

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    Essay Length: 1,832 Words / 8 Pages
    Submitted: November 13, 2010
  • Marketing Definition

    Marketing Definition

    Defining Marketing When asked for a definition of the term marketing, one may receive a variety of answers from many different people. Every organization has its own idea of what marketing means. Many organizations, whether profit or not for profit based, form their vision and/or mission statement on their own meaning of marketing, whether they realize it or not. The following paragraphs will list a couple of the various definitions of marketing, as well as

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    Essay Length: 773 Words / 4 Pages
    Submitted: November 13, 2010
  • Marketing To Children

    Marketing To Children

    Kaitlin Schultz April 20, 2005 Prof. Kovach Response Paper Marketing Children Child obesity is a growing problem in today's society. "On average 28% of girls age 6-11 are overweight." Pediatricians are now seeing more and more children with high levels of cholesterol, high blood pressure, and adult on-set diabetes. In 1997 American children obtained 50% of their calories from added fat and sugar and only 1% of children's diets resembled the recommended proportions of the

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    Essay Length: 1,302 Words / 6 Pages
    Submitted: November 13, 2010
  • Network Marketing In The Energy Drink Sector

    Network Marketing In The Energy Drink Sector

    Research Proposal Introduction Working Title(s): Is Network Marketing a viable option to launch a new product? Can new companies use direct marketing to introduce their products? Definitions: Other Phrases: Network marketing Direct selling Person-to-person selling Multi-level marketing (MLM) Definition: Multilevel Marketing, or MLM, is a system for selling goods or services through a network of distributors. The distributors are individuals rather than retail outlets. Overall aims of the project: Most of the literature on network

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    Essay Length: 896 Words / 4 Pages
    Submitted: November 13, 2010
  • Permission Marketing

    Permission Marketing

    Angela Altevogt MKTG 331 Exercise 1 January 27, 2005 Permission Marketing The differences of the three marketing methods featured in these articles can by some be considered both vague and clear depending on what standpoint it is viewed at. Permission marketing, as stated in the article is a method that encourages companies to persuade the audience to "volunteer attention to, to agree to learn more about the company's products" (Taylor). With rules generated to clarify

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    Essay Length: 977 Words / 4 Pages
    Submitted: November 14, 2010
  • How Marketable Are You

    How Marketable Are You

    With an unstable business environment and competitive job market individuals are finding it more difficult to acquire or maintain a way of life they have been accustomed to. Unfortunately this change is occurring faster than society would like to believe or can keep up with. The days of working for one company until retirement is one of rarity. Technological advancements, global competition, lack of leadership and foresight all play a part in the instability of

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    Essay Length: 689 Words / 3 Pages
    Submitted: November 14, 2010
  • Marketing Mix - H&R Block

    Marketing Mix - H&R Block

    Running head: MARKETING MIX - H&R BLOCK Marketing Mix - H&R Block MKT 421 Marketing Mix As we all know, marketing is a necessary part of our daily life. Not only are products and services marketed, but we market ourselves as part of everyday business. I spent time this week speaking with a close friend of mind who is a Store Manager for H&R Block discussing the 4-Ps and how they pertain to his organization.

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    Essay Length: 1,480 Words / 6 Pages
    Submitted: November 15, 2010
  • Chinese Market Research

    Chinese Market Research

    Introduction Although it is a goldmine of opportunities, the Chinese market is sometimes difficult to crack. Even the most reliable market research methodologies do not always work. One major reason for the inconsistencies in research is that the Asian concept of truth is different from that of Western societies. Presenting information in a certain way so as to save face or maintain harmony is seen as being just as true as what we would perceive

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    Essay Length: 786 Words / 4 Pages
    Submitted: November 15, 2010
  • Marketing Management

    Marketing Management

    Intel Pentium Marketing Management Case 1 Group Assignment By: EMBA06 group A6 Arjen Seckel Mustafa Hanif Xavier Barbier Cedric van der Meulen Richard Diepeveen Table of Contents QUESTION 1 2 QUESTION 2 443 QUESTION 3 AND 4 665 QUESTION 5 887 QUESTION 6 887 APPENDIX A 998 Question 1 1 Assess Intel's brand situation prior to November 24, 1994. What were the major elements of its success? Pentium was (and still is) the best-known brand

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    Essay Length: 3,559 Words / 15 Pages
    Submitted: November 17, 2010
  • Ringtones Market

    Ringtones Market

    Introduction In this assignment a way of categorising consumers is presented, which attempts to find and classify consumer behaviour in relation to their attitudes to and, choice of mobile phone ring tones. By arranging 1:1 in-depth interviews with different consumer types (ie different ages and personality types) specific group types should emerge, revealing a correlation between personal attributes and ring tone selection. Different types of consumer will place different levels of importance on mobile phone

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    Essay Length: 2,118 Words / 9 Pages
    Submitted: November 18, 2010
  • A Plan For Growth

    A Plan For Growth

    For a small business owner there are two options of financing, one way is through sources of equity financing where a business will look to non-professional investors such as friends, relatives, employees, customers, or industry colleagues to raise start-up capital or increase growth capital. Also, with equity financing there are Corporate Venture Capital, Venture Capital Firms, Angles, and Partners to consider in finding the capital needed for your business. Usually by financing your business through

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    Essay Length: 509 Words / 3 Pages
    Submitted: November 19, 2010

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