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  • Consumers’ Trade-Off Between Relationship, Service Package And Price

    Consumers’ Trade-Off Between Relationship, Service Package And Price

    Consumers’ trade-off between relationship, service package and price An empirical study in the car industry The Authors Gaby Odekerken-SchrÐ"¶der, Faculty of Economics and Business Administration, Maastricht University, Maastricht, The Netherlands Hans Ouwersloot, Faculty of Economics and Business Administration, Maastricht University, Maastricht, The Netherlands Jos Lemmink, Faculty of Economics and Business Administration, Maastricht University, Maastricht, The Netherlands Janjaap Semeijn, Faculty of Economics and Business Administration, Maastricht University, Maastricht, The Netherlands Abstract Assesses whether consumer segments based

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    Essay Length: 9,273 Words / 38 Pages
    Submitted: January 27, 2011
  • Steel Prices

    Steel Prices

    Q. Should Signode Industries implement price flex The decision about what product features to offer and what price to charge is one that is faced by every firm and every marketer. This decision hinges on many factors the business environ, the anticipated reaction of competitors, the effect to your bottom line as well as the wants of the customer. In 1984 Signode industries was face to face with such a dilemma ? from being market

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    Essay Length: 314 Words / 2 Pages
    Submitted: January 29, 2011
  • Adjusting China's Exchange Rate

    Adjusting China's Exchange Rate

    I. INTRODUCTION During the past year, there has been considerable debate about, and much international criticism of, China's exchange rate and its currency regime. Yes, criticism of China in the United States would likely be more muted if the ongoing recovery were not so "jobless," if employment in the US manufacturing sector had not (mainly for other reasons) declined so much in the three-year run-up to this presidential election year, if so much attention were

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    Essay Length: 659 Words / 3 Pages
    Submitted: March 2, 2011
  • Electrical Resistance

    Electrical Resistance

    Let me start with a brief explanation since this is not a typical “prologue.” For one it is too long, indeed as long as the average chapter. The reason for this is that I have a very broad objective in mind, namely to review all the relevant concepts needed to understand current flow through a very small object that has only one energy level in the energy range of interest. Remarkably enough, this can be

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    Essay Length: 3,686 Words / 15 Pages
    Submitted: March 3, 2011
  • The Dynamics Of Pricing

    The Dynamics Of Pricing

    Pricing is a major marketing tool and the only one that produces revenues. Today's fast pace environment plays an enormous role in pricing, however price is not the only factor in buyer choice behavior. Price is the amount of money charged for products and services or the sum of all the values that consumers exchange for the benefits of having or using a product or service. With the appearance of new technologies, pricing is changing

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    Essay Length: 908 Words / 4 Pages
    Submitted: March 4, 2011
  • Marketing Plan Pricing Approach

    Marketing Plan Pricing Approach

    Marketing Plan - Main Pricing Approach Cost-Based Pricing Shanti Spa will apply a 40% mark-up, from cost, on all services which will in turn allow for an average 29 % profit margin. Profit Margin Calculator Results For the services below the average gross margin is 28.57%. This represents an average selling price of $55.14. Results Summary Product Name Wholesale Cost Markup percent Selling price Gross Margin $ Gross Margin % Ananda Pedi $48.84 40.00% $68.38

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    Essay Length: 781 Words / 4 Pages
    Submitted: March 5, 2011
  • Option Pricing Theory

    Option Pricing Theory

    TABLE OF CONTENTS 1. INTRODUCTION................................................................................................2 2. THE FUNCTIONING OF OPTION MARKETS.............................................3 2.1. Parties in Options..........................................................................................3 2.2. Call Options...................................................................................................4 2.3. Put Options....................................................................................................4 2.4. Exercise Price................................................................................................5 2.5. American vs. European Options..................................................................5 3. OPTION PRICING.............................................................................................6 3.1. Option Pricing Principles............................................................................6 3.1.1. Factors Affecting Option Pricing.....................................................6 3.1.2. The Value of An Option....................................................................7 3.1.3. Boundary Conditions for Option Prices..........................................8 3.1.4. Put - Call Parity.............................................................................. 10 4. OPTION PRICING MODELS..........................................................................11 4.1. Black-Scholes Model...................................................................................11 4.1.1. Advantages and Limitations of Black-Scholes Model..................15 4.1.2. The

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    Essay Length: 5,627 Words / 23 Pages
    Submitted: March 7, 2011
  • Strategic Formulation For Dell's Computer

    Strategic Formulation For Dell's Computer

    Strategic Plan Overview - Dell Computer Corporation The advent of Dell Computer Corporation (DCC) in 1984 brought another milestone into already existing computer technological arena. Since its inception, DCC has used innovative marketing strategies to move the computer market to a different level and today DCC ranks among the world's largest computer systems companies. Dell pioneered the culture of selling personal computers directly to the customers without the involvement of the middleman. This concept has

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    Essay Length: 1,253 Words / 6 Pages
    Submitted: March 7, 2011
  • Need For Speed

    Need For Speed

    The Need for Speed In the streets of the major cities and all across the United States, there are people that are doing something illegal. It is called street racing. Most of the cars are imports but there are American cars to. There are different kinds of street racing but the most popular is drag racing. But know to the story. Four cars are revving their motors up, in the streets of Miami. They are

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    Essay Length: 944 Words / 4 Pages
    Submitted: March 7, 2011
  • Increasing Fuel Prices And The Need For Better Fuel Economy

    Increasing Fuel Prices And The Need For Better Fuel Economy

    Running Head: Increasing Fuel Prices and the Need for Better Fuel Economy Microeconomics August 30, 2006 Abstract American's love their sport utility vehicles and big gas guzzling performance engines. However, with the recent increases in fuel prices, increased global oil demand, and the concern for Global Warming, we need to identify how to increase the fuel economy of our vehicles. Congress attempted to increase vehicle fuel economy in the 1970's with the creation of the

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    Essay Length: 1,328 Words / 6 Pages
    Submitted: March 7, 2011
  • Speed Dating

    Speed Dating

    Speed dating is today a social and commercial phenomenon among other ways to find a mate in our busy and global society. It paradoxically began in 1999 with the Rabbi Yaacov Deyo who invented this system to allow single Jewish men and women to meet in a safe, chaperoned environment and therefore facilitate weddings in Los Angeles. How does it work? It is organised in parties that take place in clubs or restaurants and cost

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    Essay Length: 635 Words / 3 Pages
    Submitted: March 7, 2011
  • Electricity Report

    Electricity Report

    Electricity was first researched by Thales of Miletos around 600BC. He conducted a few experiments on static electricity in which he believed that friction made amber become magnetized. Other than the fact that people knew that eels produced electric shocks, electricity was little more than an intellectual curiosity for over 2000 years. Until 1600 when someone from England discovered the lodestone effect when amber with static would attract small objects towards it. In the 18th

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    Essay Length: 607 Words / 3 Pages
    Submitted: March 7, 2011
  • The Social Effect Of Rising Gas Prices On The Lower Class, And Small Business Owners

    The Social Effect Of Rising Gas Prices On The Lower Class, And Small Business Owners

    The Social Effect of Rising Gas Prices on The Lower Class, and Small Business Owners One of the largest financial burdens on the lower class and small business owners over the past six years has been the steady rise in gas prices. "Gas prices have been steadily rising for more than six years. According to the U.S. Department of Energy, the average retail price of gasoline in the United States in March of 1999 was

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    Essay Length: 1,258 Words / 6 Pages
    Submitted: March 9, 2011
  • Insurnce Adjusting Test

    Insurnce Adjusting Test

    Introduction Welcome to the Center for Continuing Education's Texas Property/Casualty Adjuster's Pre-Licensing course. This course has been approved by the Texas Department of Insurance to prepare you for the proctored Property/Casualty adjuster licensing exam. An adjuster is any person who investigates or adjusts losses on behalf of either an insurer or a self-insured, or any person who supervises the handling of claims. To qualify as an adjuster you need to comply with the statutes and

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    Essay Length: 10,077 Words / 41 Pages
    Submitted: March 10, 2011
  • Strategy Formulation

    Strategy Formulation

    SOUTHWEST AIRLINES Company Profile Southwest Airlines Co. ("Southwest") is a major domestic airline that provides primarily short haul, high-frequency, point-to-point, low-fare service. Southwest was incorporated in Texas and commenced Customer Service on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities - Dallas, Houston, and San Antonio. Today Southwest operates over 400 Boeing 737 aircraft in 62 cities. Southwest has the lowest operating cost structure in the domestic airline industry and consistently

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    Essay Length: 526 Words / 3 Pages
    Submitted: March 10, 2011
  • Pesuasive Speech: Aggressive Driving

    Pesuasive Speech: Aggressive Driving

    Persuasive Speech: Aggressive Driving Specific Purpose: To persuade the audience that aggressive driving should be avoided. Introduction I.Attention Getter: Speeding, tailgating, giving the finger and outright violence. Each day Americans grow more and more likely to take out their personal frustrations on other drivers. It is called aggressive driving and it is on the incline. II. Definition: Driving is a curious combination of public and private acts. A car isolates a driver from the world

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    Essay Length: 994 Words / 4 Pages
    Submitted: March 13, 2011
  • Profile Management Of Abc Electric Company

    Profile Management Of Abc Electric Company

    ABC Electric Company ABC Electric has been in business since 1970. The company makes hand-held arc welders its primary customers are construction firms, shipbuilders, auto-repair shops, and "self-help" amateurs. The company has 30% of the current market share along with four other competitors it has an annual sales of $800 million. The company has a satisfied customer-base. Although, their products are priced above the competitors, customers prefer ABC's welders due to their superior finish, reliability,

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    Essay Length: 1,292 Words / 6 Pages
    Submitted: March 14, 2011
  • Raising Driving Age

    Raising Driving Age

    Sara Ziegler Basic Public Speaking November 28, 2006 Topic: Increasing the driving age to 18 Specific Purpose: To persuade my audience that making the driving age 18 is a safer requirement for young teens. Thesis: Changing the driving age to 18 will reduce driving fatalities and accidents, make our system more efficient (similar to Germany's laws in driving), and reduce our gas and insurance prices. Introduction A week before my 16th birthday after hours of

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    Essay Length: 820 Words / 4 Pages
    Submitted: March 14, 2011
  • Promotion And Price Analysis

    Promotion And Price Analysis

    This is for all the little girls out there! What's pink and pretty, frilly and fun? A little girls' dream that's just begun! It all starts with Mattel's Barbie. Barbie entered the U.S. market in 1959. During a trip to Europe, a German doll called Ð''Lilli' was purchased for a little girl named Barbara, daughter of Ruth and Elliot Handler. The doll was originally a quasi-pornographic toy for men, unbeknown to Ruth Handler of course.

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    Essay Length: 1,397 Words / 6 Pages
    Submitted: March 14, 2011
  • Drive In

    Drive In

    Patty's Charcoal Drive-In "Sixteen and college-bound", the teen-aged girl in the poem Patty's Charcoal Drive-In learns the challenges of having a first job: hard work for little pay. Her role is to serve, to accommodate customer's needs by "presenting each tray as if it were a banquet." Then after working hard hopes to merely earn tips from loose change "flung carelessly as the stars." I can understand the challenges of hard work for little pay.

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    Essay Length: 311 Words / 2 Pages
    Submitted: March 15, 2011
  • Gas Prices

    Gas Prices

    Good morning. As I believe I have mentioned, I am trying to use myspace in an effort to reach out to America's Internet-saavy citizens. I have received may questions recently about the rise in gas price, and I would like to respond to a few of them, if I may. Question #1: Will gas prices ever go back down to $2 a gallon? Thanks for your question. I had a very good chuckle over that

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    Essay Length: 302 Words / 2 Pages
    Submitted: March 16, 2011
  • Increasing Prescription Prices Harm More Than Heal

    Increasing Prescription Prices Harm More Than Heal

    The Increasing Prescription Prices Harm Health More Than Heal You walk up to the pharmacy and give your last name to the pharmacist so you can get your medications. You're just picking up two prescriptions for your child's asthma, no big deal. Then, you hear the price. Startled by the triple digits, you drop your wallet. Three hundred bucks for two medications, is the pharmacist kidding? Unfortunately, he is not. The price of prescription drugs

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    Essay Length: 1,685 Words / 7 Pages
    Submitted: March 19, 2011
  • Speeding Essay

    Speeding Essay

    There are so many penalties for speeding. If you speed you could loose control of your car or hurt someone or even end someone's life. You could also get pulled over like I did and get a speeding ticket and have to go to court. If you go to court you most likely will get your license taken away, which was in my case. My punishment was nothing major just a short driving class, an

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    Essay Length: 499 Words / 2 Pages
    Submitted: March 19, 2011
  • Cell Phone Use While Driving

    Cell Phone Use While Driving

    MediaLoftBuzz Winter 2006 ÐŽÒ' News and Reviews for MediaLoft Marketing Staff News Bites Web Marketing Solutions to be Theme for Annual Meeting ÐŽ§Web Marketing SolutionsЎЁ will be the theme of MediaLoftÐŽ¦s 2006 annual meeting of marketing managers, which is scheduled for October 15-18 in Quebec City, Canada. Presentations and discussion at the meeting will focus on MediaLoft Online, MediaLoftÐŽ¦s Web site. Speakers will address strategies for improving customer access, innovations in online and offline advertising,

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    Essay Length: 1,267 Words / 6 Pages
    Submitted: March 19, 2011
  • Drunk Driving

    Drunk Driving

    Drunk Driving In this article I am going to tell you about the consequences of driving drunk. The laws for Wisconsin are if you have a Blood Alcohol Content (BAC) of .1 or over you get a DUI of OWI. Wisconsin prohibits a person from driving or operating a motor vehicle while under the influence of alcohol. If a person has two or more OWI violations after January 1, 1989 it will stay on their

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    Essay Length: 778 Words / 4 Pages
    Submitted: March 19, 2011

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