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  • Starbucks International Expansion

    Starbucks International Expansion

    The Original Store Expansion Strategy: In 1992 and 1993 Starbucks developed a three-year geographic expansion strategy that targeted areas with favorable demographic profiles, that could be serviced and supported by the company's operations infrastructure. A large city was selected to serve as a focal point for each targeted region. Starbucks professional teams were strategically positioned at these focal points to supervise opening of another 20 stores in each city in the first two years. Following

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    Essay Length: 369 Words / 2 Pages
    Submitted: June 12, 2011
  • Cisco Systems And China

    Cisco Systems And China

    Review of Key Issues and Plans for Future Growth Prepared for John Chambers Overview Cisco Systems competitive position in China is threatened. While China's Information Technology market is among the fastest growing in the world today, Cisco's share of that market is shrinking. Cisco's Internet operating system is becoming dated and has been subject to outright piracy in China. The Chinese government is also attempting to manipulate standards for the country's Information Technology products so

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    Essay Length: 1,309 Words / 6 Pages
    Submitted: June 13, 2011
  • Phil Knight Managing Nike'S Trasformation

    Phil Knight Managing Nike'S Trasformation

    In 1983 Phil Knight decided to leave the company in Woodell's hands. That was because Knight had to work on a manufacturing project in China. In 1893 NIKE was a successful firm; they had 34% of the market share and their sales were growing constantly, from $14.1 million in 1976 to $867.2 million in 1983 (Exhibit 1, Phil Knight: CEO at NIKE). Woodell had been worked for NIKE since 1967 as the World Wide Marketing

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    Essay Length: 1,227 Words / 5 Pages
    Submitted: June 14, 2011
  • China Case Study

    China Case Study

    Section One Background Key features of China as a nation and an economy China is one of the biggest countries in the world. It has an area of about 9.6million square kilometres which comprises about 6.5 per cent of the world total land area. Its population of more than one billion accounts for 23 per cent of the world's total population. It is also the largest developing country in the world with an average economic

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    Essay Length: 5,953 Words / 24 Pages
    Submitted: June 18, 2011
  • Assessment Of Consumer Satisfaction Of Dhl In China

    Assessment Of Consumer Satisfaction Of Dhl In China

    1.Introduction. 2.Procedures. 3.Findings: a.Background and Brief Introduction b.The Service Range c. The Main Service Items d. The Service Coverage e. The Service Costs f. Competition g. Questionnaire Results 4.Conclusions. 5.Recommendations. 6.Appendixes:Questionnaire about the consumer satisfaction of services of DHL in China 1.Introduction As requested, this report is based on an market research on the consumer satisfaction of the services of DHL in China. This report gives an introduction of its services and reveals the benefits

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    Essay Length: 2,052 Words / 9 Pages
    Submitted: June 19, 2011
  • Nike Case

    Nike Case

    NIKE, INC.: COST OF CAPITAL On July 5, 2001, Kimi Ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm, pored over analysts' write-ups of Nike, Inc., the athletic-shoe manufacturer. Nike's share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed, the NorthPoint Large-Cap Fund, which invested mostly in Fortune 500 companies, with an emphasis on value investing. Its top holdings included

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: June 19, 2011
  • Foreign Direct Investment - China & India

    Foreign Direct Investment - China & India

    Table of content I. Executive Summary.........................................................................5 II. FDI Defined....................................................................................5 III. Factors that influence FDI decisions......................................................7 1. FDI and Economic risk.....................................................................8 2. FDI and Political risk........................................................................9 3. FDI and Financial risk......................................................................9 IV. Recommendation and Country Analyses................................................11 V. India..........................................................................................12 VI. Republic of China..........................................................................15 VI. Conclusion..................................................................................18 Table of citations BBC news, Country profile: India, retrieved Nov. 20th, from HYPERLINK "http://news.bbs.co.uk/1/hi/world/south_asia/country_profiles/1154019.stm" http://news.bbs.co.uk/1/hi/world/south_asia/country_profiles/1154019.stm Capital Markets Consultative Group, "Foreign Direct Investment in Emerging Market Economies" (09/2003) Davis, M, "Is China Mercantilist?"

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    Essay Length: 3,254 Words / 14 Pages
    Submitted: June 19, 2011
  • The History Of Nike Inc.

    The History Of Nike Inc.

    Nike (originally known as Blue Ribbon Sports), was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964 (Yahoo finance NKE profile page as of Jan. 2 2008). The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's car. Many top Oregon runners began wearing the shoes, and the shoe's popularity grew quickly because of Kennan

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    Essay Length: 453 Words / 2 Pages
    Submitted: June 19, 2011
  • Case Report - Longxi Machinery (China)

    Case Report - Longxi Machinery (China)

    Introduction China is potentially a huge market for small diesels. Sales of diesel-powered agricultural machinery and vehicles had grown by more than 10% annually since 1985, and this growth rate was forecast to continue until at least the year 2000. 85% equipments use single-cylinder diesel engines, while the rest use multi-cylinder ones. In the market of multi-cylinder diesel the competition is less intense because of excessive demand. The prospect is much more promising. Longxi has

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    Essay Length: 1,513 Words / 7 Pages
    Submitted: June 20, 2011
  • Wal-Mart In China

    Wal-Mart In China

    1.1 Why has Wal-Mart been successful in the US? Many attributed Wal-Mart's success to its well-known model of selling brand-name products for less. The secret of success lay in a unique combination of culture and strategies at Wal-Mart that set it apart from its competition. To give customers what they wanted, Wal-Mart rightly focused on two major value drivers - price and service. ⦁ Price (Every Day Low Price) "Every Day Low Price" was the

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    Essay Length: 1,218 Words / 5 Pages
    Submitted: June 20, 2011
  • China's Boom: Global Impacts

    China's Boom: Global Impacts

    China’s economy has been in the spotlight recently in terms of scrutiny and blame. The fact that China is by far the fastest growing economy in the world is causing the world to take a second look at China and its economic as well as political potential. Investing MNCs are also worried that China’s economy may soon slow down or even collapse due to several internal problems. The US is also taking this chance to

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    Essay Length: 1,435 Words / 6 Pages
    Submitted: June 22, 2011
  • Nike

    Nike

    Nike Although our portfolio only has a one percent allocation to Nike, this stock has proved to be the most profitable thus far out of the stocks that were required to be in the portfolio. Nike has surpassed analysts’ expectations for fiscal third quarter, reporting a 32% jump in earnings according to TheStreet.com. Earnings were 92 cents a share compared to 68 cents a share just a year earlier. The Nike shares were first purchased

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    Essay Length: 658 Words / 3 Pages
    Submitted: June 23, 2011
  • Starbucks Expansion

    Starbucks Expansion

    Starbucks Globalization opportunity: Rising middle income Long established tea-drinking culture in China and India doesn’t mean Starbucks cannot get their cups of coffee into those people’s hands. Also low income per capita in these countries doesn’t mean consumers cannot afford to buy $3-4 Starbucks’s coffee. Other the other hand, the fact that India and China are the most populous countries alone doesn’t mean it would give Starbucks an arena for growth. Looking just from the

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    Essay Length: 777 Words / 4 Pages
    Submitted: June 24, 2011
  • Nike Case Analysis

    Nike Case Analysis

    Political Analysis With the increased monitoring and enforcement of labour practices; Nike being in the public spotlight and subject to negative publicity on their subcontracted factories is forced to readjust the working conditions of their cross ocean factory workers to abide with proper regulations. This has caused Nike to modify their factory standards and employee working conditions by; limiting the maximum hours worked a week, implementing proper ventilation systems to filter out toxic fumes, increase

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    Essay Length: 1,643 Words / 7 Pages
    Submitted: June 27, 2011
  • China Real Estate Market

    China Real Estate Market

    Introduction To some foreign companies, doing business in China is very difficult. Besides the language and cultural difference, the concerns facing foreign businesses may range from the not-so-transparent laws and regulations, the bureaucratic agencies, to the complicated taxation system. Despite these problems, China has made a huge progress forward since it opened its door to the outside world in late 1970's and embraced a market-oriented economy after being ruled under the central controlled system for

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    Essay Length: 2,824 Words / 12 Pages
    Submitted: June 27, 2011
  • Nike Corp.

    Nike Corp.

    Nike, Inc. (IPA: /Л?naЙЄki/) (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. It is the world's leading supplier of athletic shoes, apparel and sports equipment with revenue in excess of $16 billion USD in 2007. As of 2008, it employed over 30,000 people world-wide. Nike is the only Fortune 500 company headquartered in the

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    Essay Length: 2,699 Words / 11 Pages
    Submitted: July 5, 2011
  • Nike

    Nike

    1. History of Nike Over 50 years ago, Bill Bowerman and Phil Knight shared a vision of producing high quality footwear so they joined forces to start a small footwear company. The company was so small, that the first distribution center was located in the trunk of Knight’s car. Regardless of their inauspicious early years, the duo remained focused and developed innovative designs and creative marketing campaigns transformed their company into one of the world’s

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    Essay Length: 3,530 Words / 15 Pages
    Submitted: July 6, 2011
  • Adidas Vs Nike

    Adidas Vs Nike

    Nike vs Adidas, market and comprehensive competition analysis and case study EXECUTIVE SUMMARY Since the birth of the Internet in 1969 to its commercial adoption in the 1990s, the World Wide Web has enabled businesses and consumers to connect with one another to exchange and share information, anywhere and anytime. The web has provided consumers and businesses with enormous advantages by reducing the transaction time and increasing the level of convenience. As we leap into

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    Essay Length: 675 Words / 3 Pages
    Submitted: July 11, 2011
  • Toy Production In China Ravensburger

    Toy Production In China Ravensburger

    Abstract This report addresses the concerns Ravensburger management may have in investing in China. We will explain the advantages China has over Hungary and Malta. (advantages from pie chart) We will also address the potential reservations Ravensburger may have (list topics like quality issues, trade costs). The Cluster Effect The Chinese Toy Association lists many toy production clusters in the coastal regions of China. The following is a brief description of such a cluster in

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    Essay Length: 846 Words / 4 Pages
    Submitted: July 12, 2011
  • China

    China

    China Becomes the World's Third Largest Consumer of Luxury Goods 12/09/05 -- Goldman Sachs released a report yesterday on China's luxury goods market. It stated that excluding private aircraft and yachts, China's purchase of luxury goods reached 6 billion USD, bringing its share in the global luxury goods market to 12%, but only about 2% of this amount comes from domestic purchases, with Chinese tourists' purchases abroad comprising about 10%. Goldman Sachs predicts that by

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    Essay Length: 648 Words / 3 Pages
    Submitted: July 12, 2011
  • New Balance Takes Down Nike

    New Balance Takes Down Nike

    In the ever-changing athletic shoe market a recent change in leading categories has begun to shake up the norm. Not until recently has the casual, low performance or leisure athletic shoes category been such a successful business. Before recent times, you wouldn't dare sport a pair of any kind of sneakers with dress pants, a blazer or tie. Now issues of GQ recommend a stylish pair of sneakers to go with just about anything. Justin

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    Essay Length: 1,676 Words / 7 Pages
    Submitted: July 13, 2011
  • Inditex International Expansion

    Inditex International Expansion

    How Inditex became global: from local to global Established in 19 in A CoruÐ"±a (North вЂ" Eastern Spain) by Amancio Ortega, Inditex has grown rapidly to become one of the largest fashion retailers in the whole world competing with the American Gap and the Swedish Hennes & Maurizt (H&M). “In addition to Zara, the largest of its retail chains, Inditex has another seven commercial formats: Bershka, Stradivarius, Massimo Dutti, Oysho, Pull and Bear, Skhuaban and

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    Essay Length: 2,291 Words / 10 Pages
    Submitted: July 18, 2011
  • China’S Approach To Improve Its Industrial Efficiency

    China’S Approach To Improve Its Industrial Efficiency

    Due to the current period of transition, China is in particular need of continued economic growth. While the nation has many complex internal problems and lack of political freedom, the Chinese people believe that continued economic growth would alleviate their problems and hope that the current path of growth will continue for the coming decades. The CCP also recognizes the political importance of economic growth and tries to maintain its growth rates. However, China’s economic

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    Essay Length: 1,253 Words / 6 Pages
    Submitted: July 19, 2011
  • Nike Max Sight Contact Lenses

    Nike Max Sight Contact Lenses

    Nike Maxsight Contact Lenses Descriptive Research Design Designed for athletic individuals in need of vision correction, Nike’s Maxsight contact lenses were developed through a partnership with Bausch and Lomb. The new lenses are available in grey-green or amber colors, depending on the primary sport of choice. Offering distortion-free optics by reducing glare and boosting contrast help Nike athletes “See Sport Better.” In addition, the Maxsight lenses filter over 90% of harmful blue light and UVA

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    Essay Length: 734 Words / 3 Pages
    Submitted: July 19, 2011
  • Comparison Of Public Human Resource Management Between China And United States

    Comparison Of Public Human Resource Management Between China And United States

    Comparison of Public Human Resource Management between China and United States In nowadays, people pay more and more attention to the government’s central position in the economy and the society. An effective government, regarding to the economy, the society and even the government development is absolutely necessary. The various countries experience indicated that, an effective government surely is a function limited government, behavior legally achievement government, authority multi- centers disposition government, decision-making highly democratic government,

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    Essay Length: 1,671 Words / 7 Pages
    Submitted: July 19, 2011

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