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Last update: September 15, 2015
  • Marketing Mix

    Marketing Mix

    Marketing Mix The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. The marketing mix is often described as a method used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market (QuickMBA, 2007). In order for a company to achieve its goals, the company must have a strategy

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    Essay Length: 905 Words / 4 Pages
    Submitted: January 13, 2011
  • Marketing Research

    Marketing Research

    Marketing Research Kudler Fine Foods is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. Kudler Fine Foods has continued to grow and is now ready to make significant changes to increase revenue and customer satisfaction. Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown that they have continued to

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    Essay Length: 754 Words / 4 Pages
    Submitted: January 13, 2011
  • Emerging Market Multinational Enterprises - Haier (German)

    Emerging Market Multinational Enterprises - Haier (German)

    1.Einleitung 2002 argumentierte Peter J. Buckley in seinem Artikel „Is the International Business Reasearch Agenda Running Out of Steam“, dass das International Business keine konkrete Forschungsfrage mehr habe und vor dem Ende stehe. Er erlÐ"¤uterte, dass das International Business im 20. Jahrhundert drei unterschiedlichen Phasen durchlaufen habe, welche sich vorwiegend auf neue Entwicklungen des International Business konzentrierten. AnfÐ"¤nglich lag der Schwerpunkt bei FDI, dann bei multinationalen Unternehmen (MNEs) und deren Internationalisierungsstrategien und Erfolgsfaktoren und schlieÐ"ÑŸlich

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    Essay Length: 2,260 Words / 10 Pages
    Submitted: January 14, 2011
  • What Is The Definition Of Marketing

    What Is The Definition Of Marketing

    Indeed there are many aspects of marketing which make it difficult to define. As individuals we must clearly identify marketing and its purpose. In the reading we envisage with the composers meaning and definition of marketing and we also explore the marketing concepts and processes. Cooke, Rayburn and Abercrombie’s central thesis is that definitions of marketing need to change to reflect changes to the environment. Many people come to conclude that marketing is based only

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    Essay Length: 515 Words / 3 Pages
    Submitted: January 14, 2011
  • Difference Between B2b And B2c Marketing

    Difference Between B2b And B2c Marketing

    The following table summarizes the differences between B2B marketing and B2C marketing. Your marketing plan needs to take into account the differences and ensure you are developing the right types of activities for your particular market. B2B • Relationship driven • Maximize the value of the relationship • Small, focused target market • Multi-step buying process, longer sales cycle • Brand identity created on personal relationship • Educational and awareness building activities • Rational buying

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    Essay Length: 967 Words / 4 Pages
    Submitted: January 14, 2011
  • Service Marketing Gap Analysis

    Service Marketing Gap Analysis

    The unique requirements of the additional 3P’sвЂ"people, physical evidence, and process are driven by the particular characteristics of serviceвЂ"intangibility, inseparability, variability, and perish ability. These characteristics also pose more marketing complexities which require different management activities. All services are experiencesвЂ"some are long in duration and some are short; some are complex and others are simple; some are mundane, whereas others are exciting and unique. (Wilson, Zeithaml, and Bitner, 2008) The delivery process of the service

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    Essay Length: 3,307 Words / 14 Pages
    Submitted: January 15, 2011
  • Relationship Marketing

    Relationship Marketing

    Abstract. This paper examines the nature of relationship marketing. The paper questions the mentality on relationship marketing. What can be achieved by relationship marketing and what result will be got from the relationship? The paper looks at the parties involved in the relationship and the aims of both before they enter. What links failure to relationship marketing? A case study examines how a relationship is formed? And maintained? This case study explores the reality of

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    Essay Length: 2,924 Words / 12 Pages
    Submitted: January 15, 2011
  • Personnel In Technology Paper

    Personnel In Technology Paper

    Introduction: The shifting economy and ever-evolving industry have expanded job roles, making it essential for the IT pro to wear many different hats. Aside from simply providing technical assistance, support person may find themselves taking on the job of salesperson, manager, or a trainer. Most have been trained first and foremost to make sure that their �fact ducks’ are all in a row. In other words, one’s entire training may have been spent on technical

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    Essay Length: 1,704 Words / 7 Pages
    Submitted: January 15, 2011
  • Marketing Plan For Mrs Fields

    Marketing Plan For Mrs Fields

    Purpose of the Task The purpose of the task is to develop an understanding of Marketing Plans. Description of the task A marketing plan is a written statement of a marketing strategy and the time-related details for carrying out the strategy. It should detail the following: • What marketing mix is offered, to whom is it offered (i.e. the target market) and for how long is it offered? • What company resources (shown as costs)

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    Essay Length: 582 Words / 3 Pages
    Submitted: January 15, 2011
  • Marketing Management

    Marketing Management

    Chapter 6: Business-to-Business B2B Marketing B2B refers to the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, and/or for resale by wholesalers and retailers Stakeholders: Manufacturers Wholesalers Service Firms The distinction between B2B and B2C transactions пÑ" ultimate USER of that product or service Salespeople are an important component in B2C transactions, but they are not crucial for

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    Essay Length: 3,072 Words / 13 Pages
    Submitted: January 15, 2011
  • Marketing-Based Tangibilisation For Services

    Marketing-Based Tangibilisation For Services

    Marketing-Based Tangibilisation for Services DAVID D. C. TARN This study attempts to explore how to decrease the intangibility of services by marketing-based activities, rather than the conventional perspective based on operational activities. Based on the literature, this study builds a four-element model to circumscribe and define the managerial problems caused by the intangibility of services. Moreover, this study proposes four strategies to raise consumers’ sense of tangibility toward services, namely Quantitation/Ranking, Factualisation/Substantialisation, Word-of-Mouth Effect, and

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    Essay Length: 8,122 Words / 33 Pages
    Submitted: January 15, 2011
  • Is There A Viable Market

    Is There A Viable Market

    RESEARCH PROPOSAL: Is there a viable market for high-yield, high-risk Alternative Investment Schemes in Jamaica? PRESENTED TO: Mr. Karl Simpson, General Manager Finance & Investments Ltd. 26 Trinidad Terrace, Kingston 5 TABLE OF CONTENTS 1.0 INTRODUCTION 3 2.0 BACKGROUND 3 3.0 RESEARCH OBJECTIVES 4 4.0 SIGNIFICANCE OF THE STUDY 5 5.0 TERMS OF REFERENCE 5 6.0 SCOPE OF THE RESEARCH 5 7.0 RESEARCH STRATEGY AND METHODOLOGY 5 8.0 NATURE OF FINAL REPORT 14 9.0 BUDGET

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    Essay Length: 6,487 Words / 26 Pages
    Submitted: January 16, 2011
  • Marketing To Youth

    Marketing To Youth

    What is meant by youth culture: As per youth culture can be defined as young adults (a generational unit) considered as a cultural class or subculture. Today this can be said of those who belong to Generation Y. According to Cui, Trent, Sullivan and Matiru (2003), Gen Y, children born to baby-boomers, is widely considered to be the next big generation. Businesses are therefore struggling to find ways to capture a piece of this market.

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    Essay Length: 1,005 Words / 5 Pages
    Submitted: January 16, 2011
  • Four Market Structures

    Four Market Structures

    The behavior of a specific firm in regards to deciding where to price a product and at what production level to produce depend greatly on what type of market structure it operates in. There are 4 markets structures in which firms operate: pure competition, pure monopoly, monopolistic competition, and oligopoly. Quasar Computers began its business in 2003 in a pure monopoly market due to the fact that it had pioneered an all-optical note-book computer, branded

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    Essay Length: 686 Words / 3 Pages
    Submitted: January 16, 2011
  • Quality Control At Scroll Technologies

    Quality Control At Scroll Technologies

    Quality Control At Scroll Technologies For fifteen years Scroll Technologies has been a leader in the field of air conditioning and refrigeration. Quality and product innovation have given Scroll Technologies a highly respected name within this global industry. At Scroll Technologies it is the mangers and policies that govern a highly effective workforce to meet the challenges of the industry. In this paper we will examine some of the quality control measures that make Scroll

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    Essay Length: 1,483 Words / 6 Pages
    Submitted: January 16, 2011
  • Relationship Marketing In Consumer Markets- An Article Review

    Relationship Marketing In Consumer Markets- An Article Review

    ARTICLE REVIEW “Relationship marketing in consumer markets Rhetoric or reality?” By: O'Malley, Lisa; Tynan, Caroline. European Journal of Marketing, 2000, Vol. 34 Issue 7, p797, 19p; (AN 3497728) Synopsis This report is based on the notions of relationship marketing relative to consumer markets This journal article (“Relationship Marketing in Consumer Markets: Rhetorical or Reality”)- focuses on the different aspects of relationship marketing and its effects on the business to consumer markets. This article addresses notions

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    Essay Length: 811 Words / 4 Pages
    Submitted: January 16, 2011
  • Marketing & Successful Marketing Practices

    Marketing & Successful Marketing Practices

    What is Marketing? What is marketing? If you were to have asked me that question before I started this class, I would have likely answered that marketing is “advertising and selling products”. I now realize that advertising and selling makes up only a portion of marketing and that there are other components as well. Listed below are other components in marketing: • Identifying and understanding customer’s wants and needs • Understanding the marketplace • Customer-driven

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    Essay Length: 538 Words / 3 Pages
    Submitted: January 16, 2011
  • Marketing Thesis-Summarize

    Marketing Thesis-Summarize

    MARKETING THESIS Abstract The hypermarket in Taiwan has developed for 24 years. Recently, the industry presents a model of large-scale and internationalization. However, there is different in growth mode and business strategy between every system of hypermarket. If the decision of the strategy holds the key point, it would have the excellent performance. Therefore, this study wants to analyze the growth strategy, competitive strategy and marketing mix strategy of the hypermarket in Taiwan from the

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    Essay Length: 285 Words / 2 Pages
    Submitted: January 16, 2011
  • Market Analysis - Introduction To Market Share

    Market Analysis - Introduction To Market Share

    Definition Market share can be defined as the percentage of all sales within a market that is held by one brand / product or company. Market share can be measured in several ways. However, the two most important measures are by: - Sales revenue - Sales volume (the number of units sold) Examples of market share Market share information on the UK clothing retail market is summarised below: Position Brand Sales(Ð'Ј'm) Market Share (%) Number

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    Essay Length: 357 Words / 2 Pages
    Submitted: January 16, 2011
  • Transfer Pricing--Market-Based Vs. Cost-Based

    Transfer Pricing--Market-Based Vs. Cost-Based

    Introduction Transfer pricing is one of the key factors of a management control system, which helps a company to achieve its goals, including profit maximization and tax minimization. There are several methods of setting transfer prices among profit centers within the same organization. Each profit center tries to set transfer prices which maximize their own profit. The buying and selling profit centers’ profits are largely affected by transfer prices. For example, when a high transfer

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    Essay Length: 2,551 Words / 11 Pages
    Submitted: January 17, 2011
  • Mba-502 Kudler Fine Foods Marketing

    Mba-502 Kudler Fine Foods Marketing

    Marketing Introduction Kudler Fine Foods has experienced a significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. The American Marketing association states that “marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and collecting for managing customer relationships in ways that

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    Essay Length: 1,695 Words / 7 Pages
    Submitted: January 18, 2011
  • Reliance Marketing Plan For Australia Part-1

    Reliance Marketing Plan For Australia Part-1

    Executive Summary This report deals with the introduction of the Telecommunication giant in India Reliance communications, by giving a brief introduction about the company, its scope and its position in India. It also provides the financial strength of the company and the overall market position of the company in India. This report will attempt to identify the strengths and weaknesses of the company. It will also identify the opportunities and threats for the company in

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    Essay Length: 2,242 Words / 9 Pages
    Submitted: January 18, 2011
  • Perfectly Competitive Market

    Perfectly Competitive Market

    Perfectly competitive market A market which converges all of below assumptions is called perfectly competitive market: ''Assumption 1. All the firms in the industry sell an identical or homogeneouse product. Assumption 2. Buyers of the product are well informed about the characteristics of the product being sold and the prices charged by each firm. Assumption 3. The output of each firm, when it is producing at its minimum long-run average total cost, is a small

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    Essay Length: 759 Words / 4 Pages
    Submitted: January 18, 2011
  • Marketing Mix

    Marketing Mix

    Marketing Mix of Google Lita M. Holdeman University of Phoenix MGT 421: Marketing Course BSM0560C Nick Okoro May 3, 2008 Table of Contents Introduction 3 Marketing Mix Definition 3 Product 4 Price 5 Promotion 6 PlaceвЂ¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦Ð²Ð‚¦.6 Conclusion 7 References 8 Google founded in the dorm room of two Stanford University students in 1995. Larry Page and Sergey Brin did not see eye to eye, their strong opinions and difference of viewpoints would lead to common

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    Essay Length: 1,372 Words / 6 Pages
    Submitted: January 18, 2011
  • Telstra Marketing Strategy

    Telstra Marketing Strategy

    TELSTRA Introduction Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008) Telstra, originally Telecom Australia was established

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    Essay Length: 1,550 Words / 7 Pages
    Submitted: January 19, 2011