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  • Case Study Of There'S A Syringe In My Pepsi Can!

    Case Study Of There'S A Syringe In My Pepsi Can!

    Case study of There's a Syringe in My Pepsi Can! Background Pepsi-Cola is a soft drink produced by PepsiCo. This soft drink was first introduced on August 28, 1898 by pharmacist Caleb Bradham. This paper is a case study of a hoax perpetrated on PepsiCo on June 9, 1993. It all began when an 82-year-old man, Earl (Tex) Triplett and his wife Mary Triplett said that they had found a syringe similar to that used

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    Essay Length: 1,016 Words / 5 Pages
    Submitted: April 30, 2011
  • L'Oreal Plenitude Case Study

    L'Oreal Plenitude Case Study

    Problem Analysis The huge success of L'Oreal Plenitude in French as the premium skin product with "class to mass" strategy was the primary reason for L'Oreal to expand the product to US market. The company started to enter the US market skin care in 1989 through mass channel by introducing the entire product line (14 SKU's) that had been developed in France, instead of launching the product one by one. Before Plenitude entered the US

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    Essay Length: 820 Words / 4 Pages
    Submitted: May 2, 2011
  • The Pinto Case

    The Pinto Case

    This story tells the case of the 3 girls who died in an accidedent of a ford pinto, being one of some many victims of this car, which had been publicly known already for its readiness to fire in low-speed rear-end collsioions. this case was the most famous of them, as it resulted in prosectutions of criminal conduct against ford motors. f) In this case, there are 6 different parites relevant to this case: 1-

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    Essay Length: 868 Words / 4 Pages
    Submitted: May 2, 2011
  • Starbucks Case Analysis

    Starbucks Case Analysis

    CONTENTS Introduction page 1 PESTEL analysis page 1 Five forces analysis page 4 Competitor analysis page 6 Resource Audit page 6 Value system analysis page 7 Core competences page 8 Stakeholders page 8 SWOT analysis page 8 Future strategic options page 9 Recommended option page 12 Critical review page 12 References & Bibliography page 13 Introduction: This is a strategic report on Starbucks. First of all I will explain the external environment of Starbucks using

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    Essay Length: 7,591 Words / 31 Pages
    Submitted: May 2, 2011
  • Shifting Boundaries And New Technologies:A Case Study In The Uk Banking Sector

    Shifting Boundaries And New Technologies:A Case Study In The Uk Banking Sector

    177 SHIFTING BOUNDARIES AND NEW TECHNOLOGIES: A CASE STUDY IN THE UK BANKING SECTOR Susan V. Scott Information Systems Department The London School of Economics United Kingdom Geoff Walsham The Judge Institute of Management Studies University of Cambridge United Kingdom Abstract This paper describes case study based research on the use of innovative computer-based decision support systems introduced into corporate lending processes in a major UK bank. It describes how the new technology was implicated

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    Essay Length: 6,919 Words / 28 Pages
    Submitted: May 2, 2011
  • Harley Case Analysis

    Harley Case Analysis

    As one Harley rider puts it, "It is one thing to have people buy your products. It's another for them to tattoo your name on their bodies." Harley-Davidson is the only major US maker of motorcycles and the nation's #1 seller of heavyweight motorcycles. Harley-Davidson has developed an experience when a customer purchases a bike. Experience selling is dependent upon the social and psychological identity and aspirations of the customer. Riders flock to annual company-sponsored

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    Essay Length: 1,264 Words / 6 Pages
    Submitted: May 2, 2011
  • Acuscan Critical Thinking Case Study

    Acuscan Critical Thinking Case Study

    Assignment Overview Prepare a report for the CEO about this situation in two parts: Part One: Respond to the specific questions on the worksheet that follows (100 points possible). Part Two: Write an executive summary for the CEO (100 points possible). PART ONE: Use the case materials to complete this assignment. ANALYSIS 1. Describe one (per instructors change week one) assumptions seen in any documents provided. a. Kelly - Through several emails and communications,

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    Essay Length: 1,683 Words / 7 Pages
    Submitted: May 3, 2011
  • Combining Task Analysis And Fault Tree Analysis For Accident And Incident Analysis: A Case Study From Bulgaria

    Combining Task Analysis And Fault Tree Analysis For Accident And Incident Analysis: A Case Study From Bulgaria

    (the paper was presented at European ESREL conference, Estoril, Portugal, 2006) ABSTRACT: Understanding the reasons for incident and accident occurrence is important for an organisa-tion’s safety. Different methods have been developed to achieve this goal. To better understand the human behaviour in incident occurrence we propose a analysis concept that combines Fault Tree Analysis (FTA) and Task Analysis (TA). These methods were complemented with the use of the Human Error Identification in System Tools (HEIST)

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    Essay Length: 4,843 Words / 20 Pages
    Submitted: May 3, 2011
  • Case Analysis Accor 2007

    Case Analysis Accor 2007

    Introduction The current paper presents the structure, strategy and values according to which Accor has been based upon and tries to find answers to one challenging question about the acquisition of Motel 6: where should Motel 6 fit into Accor's organization structure? Operating in nearly 100 countries, Accor is the European leader in hotels and global leader in corporate services. The Paris based company, one of the world's largest conglomerates, consists of hotels, restaurants, travel

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    Essay Length: 1,125 Words / 5 Pages
    Submitted: May 3, 2011
  • Unforeseen Bonds: Hardin'S Rhetoric In "Lifeboat Ethics: The Case Against Helping The Poor"

    Unforeseen Bonds: Hardin'S Rhetoric In "Lifeboat Ethics: The Case Against Helping The Poor"

    Unforeseen Bonds: Hardin's Rhetoric in "Lifeboat Ethics: The Case Against Helping The Poor" As Andrew Kuper, a Fellow of Trinity College of Cambridge and researcher of philosophy, politics, and the modern world, once said "Since the costs to ourselves may be significant, how much ought we to sacrifice?" (Kuper, 1). A direct correspondence of such can be seen in the work of Garrett Hardin, specifically "Lifeboat Ethics: The Case Against Helping The Poor," versus Peter

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    Essay Length: 1,904 Words / 8 Pages
    Submitted: May 4, 2011
  • Case Study-"Confidential Accounts At Swiss Bank Corporation"

    Case Study-"Confidential Accounts At Swiss Bank Corporation"

    Ethical principles are essential for the proper and fair conduct of business around the world. In principal, ethical principles can and should dominate any and all decision making, regardless if it occurs during a business transaction. Without ethics, it would be impossible to conduct business and establish the trust necessary between consumers and business entities. Of the many ethical principles that exist, several exist that relate to business ethics. Egoism is defined as the ethical

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    Essay Length: 1,210 Words / 5 Pages
    Submitted: May 4, 2011
  • "Human Resource Management Advocates The Devolution Of People Management From The Human Resource Function To Line Management. However, Research Shows That This Is Difficult To Achieve In Practice (Gratton Et Al, 1999.) Discuss Why This Is The Case. Indi

    "Human Resource Management Advocates The Devolution Of People Management From The Human Resource Function To Line Management. However, Research Shows That This Is Difficult To Achieve In Practice (Gratton Et Al, 1999.) Discuss Why This Is The Case. Indi

    CASS BUSINESS SCHOOL CITY UNIVERSITY Human Resource Management "Human Resource Management advocates the devolution of people management from the Human Resource function to line management. However, research shows that this is difficult to achieve in practice (Gratton et al, 1999.) Discuss why this is the case. Indicate what can be done to ensure that line managers take responsibility for the implementation of HR policies and practices." Human Resource Management advocates the devolution of people management

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    Essay Length: 2,929 Words / 12 Pages
    Submitted: May 4, 2011
  • Ethics Case

    Ethics Case

    Erin Brockovich-Ellis (born June 22, 1960) is an American legal clerk who, despite the lack of a formal law school education, was instrumental in constructing a case against the $28 billion Pacific Gas and Electric Company (PG&E), of California in 1993. Since the release of the movie that shares her story and name, she has hosted Challenge America with Erin Brockovich on ABC and Final Justice on Lifetime. She is the president of Brockovich Research

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    Essay Length: 1,365 Words / 6 Pages
    Submitted: May 4, 2011
  • Ikea Case

    Ikea Case

    1. What were the sources of IKEA's successful entry into the furniture retailing business in Sweden? Between 1935 and 1946 furniture prices rose 41% faster than household goods. Kamprad was intuitive enough to see this as a great business opportunity. IKEA took a new approach to selling furniture in Sweden. Instead of an expensive product that would take weeks for delivery, IKEA offered a product with a good design and functionality at a price that

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    Essay Length: 607 Words / 3 Pages
    Submitted: May 4, 2011
  • Mem Case Study

    Mem Case Study

    Summary: MEM (the Company) is a small, publicly-traded company which specializes in the production of toiletries for men, women, and teenagers. It's most visible product is English Leather, a men's fragrance which has been in existence since the 1930's. The Company's was founded in the late 1800's by Mark Edward Mayer and has been run by a member of the Mayer family ever since. Environment Conclusions: The fragrance market is challenging in general because marketers

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    Essay Length: 377 Words / 2 Pages
    Submitted: May 5, 2011
  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola's marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola's marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: May 5, 2011
  • Confessor Case

    Confessor Case

    Confessor. Over the course of this past semester, I have read several novels. Confessor, by Terry Goodkind was perhaps my favorite. It is the concluding volume of a twelve book cycle, and the first of the twelve to reach the top spot on bestseller lists, being released in November of 2007. Being something of a fantasy hound, I literally could not wait for this much-anticipated release. I came upon Goodkind's series in a roundabout manner.

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    Essay Length: 678 Words / 3 Pages
    Submitted: May 5, 2011
  • Case Study Walmart

    Case Study Walmart

    I. Introduction Wal-Mart is a world-wide active American retail trade company and currently the largest retail company in the world. Beginning in 1962, Wal-Mart has made the transition from a small firm in Arkansas to the largest employer with 3, 800 store units in the United States with record revenues today. But nevertheless, since Wal-Mart launched its online branch, it had to suffer from substantial setbacks from competitors such as Amazon.com or Ebay. The intention

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: May 5, 2011
  • Business Case

    Business Case

    BUSI 310 ASSIGNMENT 5 REBECCA BANKS Should one compare the country clusters of Anglo-American and South American cultures, they will discover that the two groups have many differences. It has been stated that cultures where the focus tends to be on one's self is an individualistic one. Anglo-American culture tends to lean toward the nuclear family and personal wellbeing. However, South American cultures tend to be driven by cheaper labor costs. This is due to

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    Essay Length: 602 Words / 3 Pages
    Submitted: May 5, 2011
  • Case Study 12-Selecting A Manager

    Case Study 12-Selecting A Manager

    To: Human Resources Director From:, Student Date: February 14, 2007 Problem Victoria Oilfield Equipment is looking to open a new facility in Nigeria and needs to hire a new manager to get the facility up and running. Cause Since Victoria Oilfield is growing in the international market, the new Port Harcout facility in Nigeria needs a leader to aid in its start. Some of the challenges that Victoria Oilfield will face while searching for a

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    Essay Length: 317 Words / 2 Pages
    Submitted: May 5, 2011
  • Case Study Of Euro Disney (Mgmt 322)

    Case Study Of Euro Disney (Mgmt 322)

    Case Study of Euro Disney (Mgmt 322) To this day, EuroDisney struggles to keep its doors open, while the American and European theme parks continue to thrive. My paper for my International Business course deals with the many problems that marked the opening of EuroDisney ... ________________________________________ For years, the Disney theme park empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which

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    Essay Length: 2,367 Words / 10 Pages
    Submitted: May 6, 2011
  • Case Of Gail India: Increasing Creativity And Innovation Of Employees

    Case Of Gail India: Increasing Creativity And Innovation Of Employees

    1.1 GAIL is a public sector company engaged in the business of gas transmission and distribution, gas processing for liquid hydrocarbon production and petrochemicals. In 1998, in the context of the changing environment, it assigned to itself a vision statement -"Be the Dominant Natural Gas Company with Significant Global Presence Integrated in Energy and Petrochemicals". 1.2 In the current business environment in India, where the market forces have started playing a dominant role and the

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    Essay Length: 1,153 Words / 5 Pages
    Submitted: May 6, 2011
  • Coca-Cola Case

    Coca-Cola Case

    No one could fault with Coca-Cola for testing vending machine technology that would automatically change pricing according to outside temperatures. From a shareholder's standpoint, the company was genius for thinking ahead and leveraging a profitable area of opportunity (vending machines); their fault was with the way in which they "introduced" their new technology to the public. Business should make the shareholders as well as the consumers happy, and while Coca-Cola was trying to maximize their

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    Essay Length: 745 Words / 3 Pages
    Submitted: May 6, 2011
  • Fred Stern & Co Acc492 Case Study

    Fred Stern & Co Acc492 Case Study

    Week Five Case Studies Team D ACC 492 January 15, 2007 CASE 8.1 FRED STERN & COMPANY, INC. 1. Observers of the accounting profession suggest that many courts attempt to ÐŽ§socializeЎЁ investment losses by extending auditorsÐŽ¦ liability to third-party financial statement users. Discuss the benefits and costs of such a policy to public accounting firms, audit clients, and third-party financial statement users, such as investors and creditors. In your view, should the courts have the

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    Essay Length: 2,202 Words / 9 Pages
    Submitted: May 7, 2011
  • Case: Club Med (A)

    Case: Club Med (A)

    How successful is Club Med at the time of the case? Club Med is responsible for the concept of the "all-inclusive" vacation, in which tourists pay a set price for a package that includes airfare, a hotel room, meals, entertainment, and sports. All-inclusive vacations really caught on among singles during the '70s and helped make Club Med the world's dominant resort in the category. In 1986, most of the all-inclusive competitors had adopted Club Med's

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    Essay Length: 348 Words / 2 Pages
    Submitted: May 7, 2011