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  • Marketing To Children

    Marketing To Children

    Kaitlin Schultz April 20, 2005 Prof. Kovach Response Paper Marketing Children Child obesity is a growing problem in today's society. "On average 28% of girls age 6-11 are overweight." Pediatricians are now seeing more and more children with high levels of cholesterol, high blood pressure, and adult on-set diabetes. In 1997 American children obtained 50% of their calories from added fat and sugar and only 1% of children's diets resembled the recommended proportions of the

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    Essay Length: 1,302 Words / 6 Pages
    Submitted: November 13, 2010
  • Network Marketing In The Energy Drink Sector

    Network Marketing In The Energy Drink Sector

    Research Proposal Introduction Working Title(s): Is Network Marketing a viable option to launch a new product? Can new companies use direct marketing to introduce their products? Definitions: Other Phrases: Network marketing Direct selling Person-to-person selling Multi-level marketing (MLM) Definition: Multilevel Marketing, or MLM, is a system for selling goods or services through a network of distributors. The distributors are individuals rather than retail outlets. Overall aims of the project: Most of the literature on network

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    Essay Length: 896 Words / 4 Pages
    Submitted: November 13, 2010
  • Permission Marketing

    Permission Marketing

    Angela Altevogt MKTG 331 Exercise 1 January 27, 2005 Permission Marketing The differences of the three marketing methods featured in these articles can by some be considered both vague and clear depending on what standpoint it is viewed at. Permission marketing, as stated in the article is a method that encourages companies to persuade the audience to "volunteer attention to, to agree to learn more about the company's products" (Taylor). With rules generated to clarify

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    Essay Length: 977 Words / 4 Pages
    Submitted: November 14, 2010
  • How Marketable Are You

    How Marketable Are You

    With an unstable business environment and competitive job market individuals are finding it more difficult to acquire or maintain a way of life they have been accustomed to. Unfortunately this change is occurring faster than society would like to believe or can keep up with. The days of working for one company until retirement is one of rarity. Technological advancements, global competition, lack of leadership and foresight all play a part in the instability of

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    Essay Length: 689 Words / 3 Pages
    Submitted: November 14, 2010
  • Marketing Mix - H&R Block

    Marketing Mix - H&R Block

    Running head: MARKETING MIX - H&R BLOCK Marketing Mix - H&R Block MKT 421 Marketing Mix As we all know, marketing is a necessary part of our daily life. Not only are products and services marketed, but we market ourselves as part of everyday business. I spent time this week speaking with a close friend of mind who is a Store Manager for H&R Block discussing the 4-Ps and how they pertain to his organization.

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    Essay Length: 1,480 Words / 6 Pages
    Submitted: November 15, 2010
  • Chinese Market Research

    Chinese Market Research

    Introduction Although it is a goldmine of opportunities, the Chinese market is sometimes difficult to crack. Even the most reliable market research methodologies do not always work. One major reason for the inconsistencies in research is that the Asian concept of truth is different from that of Western societies. Presenting information in a certain way so as to save face or maintain harmony is seen as being just as true as what we would perceive

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    Essay Length: 786 Words / 4 Pages
    Submitted: November 15, 2010
  • Marketing Management

    Marketing Management

    Intel Pentium Marketing Management Case 1 Group Assignment By: EMBA06 group A6 Arjen Seckel Mustafa Hanif Xavier Barbier Cedric van der Meulen Richard Diepeveen Table of Contents QUESTION 1 2 QUESTION 2 443 QUESTION 3 AND 4 665 QUESTION 5 887 QUESTION 6 887 APPENDIX A 998 Question 1 1 Assess Intel's brand situation prior to November 24, 1994. What were the major elements of its success? Pentium was (and still is) the best-known brand

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    Essay Length: 3,559 Words / 15 Pages
    Submitted: November 17, 2010
  • Potometer (Plan)

    Potometer (Plan)

    Plan The aim of the experiment is to find out the effect of temperature on the transpiration rate of plants, and see which temperature between 15 and 35 degrees Celsius is the most efficient at producing tomato plants. The advantages of the hydroponic techniques are mainly that it is easier to control the plant growing environment and there is a greater reliability and predictability of plant production. Also virtually anything can be grown via hydroponics.

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    Essay Length: 499 Words / 2 Pages
    Submitted: November 18, 2010
  • Ringtones Market

    Ringtones Market

    Introduction In this assignment a way of categorising consumers is presented, which attempts to find and classify consumer behaviour in relation to their attitudes to and, choice of mobile phone ring tones. By arranging 1:1 in-depth interviews with different consumer types (ie different ages and personality types) specific group types should emerge, revealing a correlation between personal attributes and ring tone selection. Different types of consumer will place different levels of importance on mobile phone

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    Essay Length: 2,118 Words / 9 Pages
    Submitted: November 18, 2010
  • Project Plan Overview

    Project Plan Overview

    Project Plan Overview University of Phoenix Dolores Garcia MGT/573: Project Management in the Business Environment Professor Terry Norris February 26, 2007 Project Plan Overview Los Angeles County Department of Public Social Services has been struggling to accomplish a well organized computer system that was supposed to minimize the work of the employees, minimize the consumption of paper, decrease the number of errors and make the service for the customer faster. The bid for a newer,

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    Essay Length: 1,755 Words / 8 Pages
    Submitted: November 18, 2010
  • A Plan For Growth

    A Plan For Growth

    For a small business owner there are two options of financing, one way is through sources of equity financing where a business will look to non-professional investors such as friends, relatives, employees, customers, or industry colleagues to raise start-up capital or increase growth capital. Also, with equity financing there are Corporate Venture Capital, Venture Capital Firms, Angles, and Partners to consider in finding the capital needed for your business. Usually by financing your business through

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    Essay Length: 509 Words / 3 Pages
    Submitted: November 19, 2010
  • Marketing Research

    Marketing Research

    In an article written by Laura Schneider, titled "Customer Relationships Are Key to Your Marketing Strategy" July 2003, she states that she could show a business how to increase sales by 50% without increasing a marketing budget. Her research indicates businesses have inactive customers that the owners believe will stay with the company, without maintaining or trying to grow in the relationship. Business owners often wonder why haven't they heard from a customer or if

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    Essay Length: 525 Words / 3 Pages
    Submitted: November 19, 2010
  • Marketing

    Marketing

    [Product Name] Marketing Plan [Your Name] MARKET SUMMARY Market: Past, Present, and Future Review changes in the market, which can include: * Market share. * Leadership. * Players. * Competition. * Market shifts. * Costs. * Pricing. Market Cycle Product Definition Describe the product or service being marketed. COMPETITIVE LANDSCAPE Provide an overview of product competitors. Competitor A * Competitors' strengths * Competitors' weaknesses Competitor B * Competitors' strengths * Competitors' weaknesses PRODUCT COMPARISON AND

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    Essay Length: 310 Words / 2 Pages
    Submitted: November 19, 2010
  • Ethics In Management And Planning

    Ethics In Management And Planning

    U.S. corporations have had lofty ethical codes for many years. Framed documents describing ethical conduct were hand-scripted and hung on the office for all to see. The truth is, the only person who probably read this ethical code was the cleaning person charged with periodically dusting the frame. Times have changed. Ethical issues have brought corporate giants to their knees and Sorbanes-Oxley has brought many corporate boards to the alter of ethical conduct. Some would

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    Essay Length: 1,203 Words / 5 Pages
    Submitted: November 19, 2010
  • Marketing Report For L'Oreal

    Marketing Report For L'Oreal

    Introduction L'Oreal is a cosmetic company, which makes some of the world's biggest beauty products. L'Oreal's success story begins in 1907. It has been the market leader in the cosmetics and toiletries market since 2001 (Euromonitor 2005). Their products are sold in about one hundred and thirty countries worldwide. L'Oreal is divided into four categories - consumer products, professional products, luxury products, active cosmetics. They mainly focus on skin care, make-up, hair care and fragrance.

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    Essay Length: 6,750 Words / 27 Pages
    Submitted: November 19, 2010
  • Service Marketing Encounters

    Service Marketing Encounters

    SERVICES MARKETING SERVICE ENCOUNTER REPORT I have evaluated six encounters with a variety of industries; they are all from the service sector. A service sector business is one in which the perceived value of the offering to the buyer is determined more by the service rendered than the product offered. The services I encountered have various levels of intangibility. For example, my service encounter at Odeon cinemas included physical aspects such as the theatre, popcorn,

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    Essay Length: 4,340 Words / 18 Pages
    Submitted: November 20, 2010
  • Heineken Hops (Operational Planning System)

    Heineken Hops (Operational Planning System)

    Heineken HOPS (Operational Planning System) Case Analysis 1. EXECUTIVE SUMMARY This case describes how Heineken USA's in order to gain market share, it needed to achieve a better responsive to the market demand utilizing an internet-based system called HOPS (Heineken Operational Planning System) to allow the parent company to produce the beer closer to the time when they need to deliver it, so the customer receives a fresher product. The implantation of this new system

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    Essay Length: 1,218 Words / 5 Pages
    Submitted: November 20, 2010
  • Crude Oil Prices In The Market

    Crude Oil Prices In The Market

    Crude oil prices behave much as any other commodity with wide price swings in times of shortage or surplus. The crude oil price cycle may extend over several years responding to changes in demand as well as OPEC and non-OPEC supply. Reflecting increases in consumer demand for petroleum products, world crude oil demand has been growing at an annualized compound rate slightly in excess of 2 percent in recent years. Demand growth is highest in

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    Essay Length: 1,135 Words / 5 Pages
    Submitted: November 21, 2010
  • Nursing Care Plan

    Nursing Care Plan

    Student Name: Date: February 25, 2006 Nursing Diagnosis Outcome Criteria (Goal) Evaluation of Outcome Criteria (Goal) PC: Postpartum Hemorrhage Patient will develop no complications related to excessive bleeding, will maintain normal vital signs of express understanding of her condition, its management, and discharge instructions, identify and use available support systems. R/T, RTRF and secondary to: Pathophysiology Supporting Nursing Diagnosis Statement (cite source) * Uterine atony (over distended uterus, anesthesia, analgesia, previous history of uterine atony,

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    Essay Length: 1,544 Words / 7 Pages
    Submitted: November 21, 2010
  • It Implementation Management Plan

    It Implementation Management Plan

    August 12, 2007 IT Implementation Management Plan This project will center on JKT and Associates, a large law firm specializing in insurance claims. JKT recently contracted to outsource much of its administrative legal work to Comproc, a supplier specializing in managing claims work and litigation documentation. As a result, 100 Comproc workers will move into JKT headquarters in three months. The Comproc workers will use JKT software to access JKT's legal data on JKT servers.

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    Essay Length: 1,360 Words / 6 Pages
    Submitted: November 21, 2010
  • Xbox: Marketing Audit

    Xbox: Marketing Audit

    Marketing Audit Approach: Microsoft Xbox 360 Company Description Microsoft is motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them (Microsoft Corporation, 2006). Microsoft is in various technological areas (computers, IT programs, IT Solutions, and gaming systems). This Marketing audit will focus on the Microsoft Xbox 360. Currently, Microsoft has three goals for the

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    Essay Length: 1,531 Words / 7 Pages
    Submitted: November 22, 2010
  • Subway Project Plan Overview

    Subway Project Plan Overview

    Abstract This project entails opening two Subway Restaurant franchises. The project is described and potential problems identified. The mission, scope, and measuring the progress of the project are also discussed. The first step is applying to Subway for a franchise. Once the application has been accepted, the real work begins. Using Microsoft Project, each phase of the project can be monitored to ensure successful completion. Outline I. Project Plan Overview A. Description of the project

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    Essay Length: 9,938 Words / 40 Pages
    Submitted: November 22, 2010
  • How Is Scion Addressing Its Target Market With Regard To Positioning And The Product Itself?

    How Is Scion Addressing Its Target Market With Regard To Positioning And The Product Itself?

    How is Scion addressing its Target Market with regard to Positioning and the Product itself? Positioning is the act of designing Scion's offering and image, to occupy a distinctive place in the minds of Generation Y Consumers, whom are the Target Market. (Kotler, Keller, 2006, p. 310) The people in Scion's Target Demographic, the 17% of Generation Y whom Marketers consider to be Trendsetters, tend to be all too aware of the car company's attempts

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    Essay Length: 3,366 Words / 14 Pages
    Submitted: November 22, 2010
  • Skateboard Shop - Business Plan

    Skateboard Shop - Business Plan

    Executive Summary The Store's name is Ollie Pro Shop (OPS). Ollie is a skating move, and since the store specifically sells skateboards and in-line skates, this name is appropriate and many interested in the sport will be able to identify with the name. Also, the store's logo is of a skater performing this basic move. The ollie is the most basic jump in skating in which most other tricks are derived from. The services

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    Essay Length: 7,904 Words / 32 Pages
    Submitted: November 22, 2010
  • B2b B2c Marketing

    B2b B2c Marketing

    Ethical Theorist; Judith Butler An influential female ethical theorist in modern intellectual American society is Judith Butler. Judith is a professor at Maxine Elliot in the Rhetoric and Comparative Literature at the University of California, Berkeley. Dr.Butler received her Ph.D. from Yale in 1984. In addition, Judith has also published "Gender Trouble" that creates thinking on feminist ideas and is one of the first founding texts of the queer theory, "Queer theory is a brand-new

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    Essay Length: 350 Words / 2 Pages
    Submitted: November 24, 2010

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