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Last update: February 1, 2017
  • Global Marketing Management

    Global Marketing Management

    Global marketing management first involves the same elements as any type of marketing management and then must take into account the different requirements of the global marketplace, the different opportunities, and the pitfalls that must be avoided in ...

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    Essay Length: 1,194 Words / 5 Pages
    Submitted: December 9, 2010
  • Global Marketing: China

    Global Marketing: China

    MKT 568 Socioeconomic Analysis Report: China Handed into Dr. Miller Nicholas Ksiezopolski 3/6/2008 вЂÑ" China is one of the oldest continuous civilizations, and subsequently it has reaped the benefits of having such an enriching ambiance to culture ...

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    Essay Length: 1,964 Words / 8 Pages
    Submitted: January 6, 2011
  • Communication In A Global Market

    Communication In A Global Market

    ... outstanding growth in our domestic markets since being established in 1994. ...

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    Essay Length: 3,015 Words / 13 Pages
    Submitted: January 24, 2011
  • Global Marketing Ethics

    Global Marketing Ethics

    Having informally observed an ongoing dialogue discussing social responsibility in business, it seems that the social responsibility at some point took a backseat to the prospect and mentality of higher profits at any cost (what's good for GM...). ...

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    Essay Length: 4,047 Words / 17 Pages
    Submitted: March 3, 2011
  • The Challenges Of International Marketing

    The Challenges Of International Marketing

    The Challenges of International Marketing BY Jay Fankam Baker College ...

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    Essay Length: 1,184 Words / 5 Pages
    Submitted: March 15, 2011
  • Global Market Expansion

    Global Market Expansion

    I have completed my research on the new market expansion; it is my recommendation that we should expand our market to China. Going international can gain our company both broader public recognition and a higher profit margin with our current staff and ...

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    Essay Length: 837 Words / 4 Pages
    Submitted: March 15, 2011
  • Global Marketing

    Global Marketing

    ... (www.starbucks.com). Starbucks target market are people of diverse ethnicity, income and age groups. While their current marketing strategies are not geared toward ...

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    Essay Length: 746 Words / 3 Pages
    Submitted: March 23, 2011
  • Global Markets

    Global Markets

    ... enter into the North American market. Tesco has been very successful ...

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    Essay Length: 3,521 Words / 15 Pages
    Submitted: March 24, 2011
  • Global Marketing Strategy

    Global Marketing Strategy

    Product Development Product design & development is an activity where the potential to globalize needs to be examined carefully. A globally standardized product can be made efficiently at a low cost but may end up pleasing few customers. On the other ...

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    Essay Length: 2,327 Words / 10 Pages
    Submitted: March 25, 2011
  • Global Markets

    Global Markets

    Module 5: Global Business and Entrepreneurship Paper Entering the international market has many advantages for the company if it is done correctly. A company that develops carbonated fruit based drinks has established a significance presence in the home ...

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    Essay Length: 564 Words / 3 Pages
    Submitted: April 19, 2011
  • Globalization Marketing

    Globalization Marketing

    Subject: Marketing Management Professor: Farouk Heiba Research Paper: The cultural study of Marketing in Albania and in U.S.A Student: Ertigel Haxhisalo History Marketing in every which way, has been around for a long time. Modern marketing as we know it ...

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    Essay Length: 8,363 Words / 34 Pages
    Submitted: May 22, 2011
  • Entering Global Markets

    Entering Global Markets

    ... found new ventures in foreign markets rather than acquire an existing foreign firm and integrate it into the parent company system. When setting up subsidiaries of multinational companies in global markets, studies have shown that subsidiaries ...

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    Essay Length: 275 Words / 2 Pages
    Submitted: June 2, 2011
  • Global Marketing Strategies

    Global Marketing Strategies

    Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be ...

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    Essay Length: 1,795 Words / 8 Pages
    Submitted: June 20, 2011
  • Reliance Nippon Life Insurance: Challenges of Raising Market Share

    Reliance Nippon Life Insurance: Challenges of Raising Market Share

    Reliance Nippon Life Insurance: Challenges of raising market share On April 20, 2017, Mr Shyam Sundar, the newly appointed Chief Sales Officer of Reliance Nippon Life Insurance had a meeting with Mr Anil Ambani, chairman of Reliance group last Friday. Mr ...

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    Essay Length: 844 Words / 4 Pages
    Submitted: December 12, 2017
  • Growing Importance of E-Commerce in Global Market

    Growing Importance of E-Commerce in Global Market

    Growing Importance of E-Commerce in Global Market Abstract: Electronic commerce, commonly known as e-commerce which consists of the buying and selling of products or services over electronic systems such as the internet and other computer networks. ...

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    Essay Length: 1,632 Words / 7 Pages
    Submitted: December 26, 2017
  • Globalization: Threat Or An Opportunity

    Globalization: Threat Or An Opportunity

    The term globalisation has significantly influenced many countries all around the world. It is a process that happening in most countries and considerably changing many things. Globalisation is proved that it is inevitable; moreover, it is irreversible. ...

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    Essay Length: 1,446 Words / 6 Pages
    Submitted: November 14, 2010
  • Opportunities And Challenges For Fdi In Tourism Industry In Malaysia

    Opportunities And Challenges For Fdi In Tourism Industry In Malaysia

    Opportunities and Challenges for FDI in Tourism Industry in Malaysia CONTENTS 1 Introduction 2 2 Overview of the tourism industry in Malaysia 2 2.1 Arrivals and Receipts 2 2.2 Composition of visitor arrivals 4 2.3 Performance of sub-sectors and new ...

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    Essay Length: 2,601 Words / 11 Pages
    Submitted: December 8, 2010
  • Kikkoman Corporation In The Mid1990'S: Market Maturity, Diversification And Globalization

    Kikkoman Corporation In The Mid1990'S: Market Maturity, Diversification And Globalization

    Problem: Kikkoman Corporation has been growing for seventeen generations. The key market for corporation is Japan and it is very saturated and mature. The future challenge for company is to lower dependence from domestic market and diversify worldwide. ...

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    Essay Length: 272 Words / 2 Pages
    Submitted: December 16, 2010
  • Globalization- The Leadership Challenge

    Globalization- The Leadership Challenge

    GLOBALIZATION- THE LEADERSHIP CHALLENGE Globalization is not only inevitable, but also a blessing in disguise. It is something like, as Ronald Steel (1999) very aptly puts, "You try to shut the door and it [the global economy] comes in through the ...

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    Essay Length: 2,279 Words / 10 Pages
    Submitted: December 18, 2010
  • Indian Automobiles:Opportunities And Challenges

    Indian Automobiles:Opportunities And Challenges

    Executive Summary: The Indian automobile industry is currently experiencing an unprecedented boom in demand for all types of vehicles. This boom has been triggered primarily by two factors: (1) increase in disposable incomes and standards of living of ...

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    Essay Length: 3,535 Words / 15 Pages
    Submitted: December 28, 2010
  • Ikea Global Sourcing Challenge

    Ikea Global Sourcing Challenge

    Ikea Global Sourcing Challenge: Indian Rugs and Child Labor IKEA and Marianne Barner are facing a very challenging issue. Because they were blind ...

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    Essay Length: 2,123 Words / 9 Pages
    Submitted: December 30, 2010
  • Global Versus Localized Marketing Strategies

    Global Versus Localized Marketing Strategies

    Introduction In recent years, considerable attention has been focused on the debate over global versus localized marketing strategies for firms competing in international markets. In this assignment, we are going to analyze the debate over global versus ...

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    Essay Length: 293 Words / 2 Pages
    Submitted: January 12, 2011
  • Global Capital Markets

    Global Capital Markets

    1. Executive Summary This report will evaluate the advantages and disadvantages of raising long term debt and equity capital via the global capital markets as opposed to the more traditional methods employed by the company of raising funds through the ...

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    Essay Length: 2,008 Words / 9 Pages
    Submitted: January 19, 2011
  • Identify Marketing Opportunities(Conair)

    Identify Marketing Opportunities(Conair)

    ... Description: Conair Pty Ltd is a global business with a division operating within ...

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    Essay Length: 1,566 Words / 7 Pages
    Submitted: January 27, 2011
  • Global And Domestic Marketing Decisions

    Global And Domestic Marketing Decisions

    Global and Domestic Marketing Decisions Many organizations conduct both domestic and global marketing decisions on a daily basis. Wal-Mart is an organization that is familiar with the high-level domestic and global environmental factors that may influence ...

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    Essay Length: 611 Words / 3 Pages
    Submitted: March 8, 2011

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