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Last update: February 1, 2017
  • Global Marketing Management

    Global Marketing Management

    Global marketing management first involves the same elements as any type of marketing management and then must take into account the different requirements of the global marketplace, the different opportunities, and the pitfalls that must be avoided in this developing arena. Deciding what works and what does not and seeing to it that the company follows what works is the job of the marketing manager. While the purpose of marketing is the same in the

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    Essay Length: 1,194 Words / 5 Pages
    Submitted: December 9, 2010
  • Global Marketing: China

    Global Marketing: China

    MKT 568 Socioeconomic Analysis Report: China Handed into Dr. Miller Nicholas Ksiezopolski 3/6/2008 вЂÑ" China is one of the oldest continuous civilizations, and subsequently it has reaped the benefits of having such an enriching ambiance to culture some of the world’s greatest inventions known to man. China has been at the forefront of paper production, the ever important compass, the printing press and gunpowder. But even with these successes in the past, China has been

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    Essay Length: 1,964 Words / 8 Pages
    Submitted: January 6, 2011
  • Communication In A Global Market

    Communication In A Global Market

    Purpose The purpose of our presentation is to improve our company’s lines of communication with our International subsidiaries and the countries we work in, promoting our companies growth and values. Summary Smiley Sailor International has benefited from outstanding growth in our domestic markets since being established in 1994. Since becoming an international company in 2003, the company’s growth has slowed in a time that it should be thriving. The primary reasons for the company’s inability

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    Essay Length: 3,015 Words / 13 Pages
    Submitted: January 24, 2011
  • Global Marketing Ethics

    Global Marketing Ethics

    Having informally observed an ongoing dialogue discussing social responsibility in business, it seems that the social responsibility at some point took a backseat to the prospect and mentality of higher profits at any cost (what's good for GM...). The transition I sense now is a movement toward incorporating social responsibility, which is to say incorporating an ethical code considering extrinsic matters and concerns, fluidly in business models. The revelation that business entities do not operate

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    Essay Length: 4,047 Words / 17 Pages
    Submitted: March 3, 2011
  • The Challenges Of International Marketing

    The Challenges Of International Marketing

    The Challenges of International Marketing BY Jay Fankam Baker College 2005-2006 Abstract Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you

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    Essay Length: 1,184 Words / 5 Pages
    Submitted: March 15, 2011
  • Global Market Expansion

    Global Market Expansion

    I have completed my research on the new market expansion; it is my recommendation that we should expand our market to China. Going international can gain our company both broader public recognition and a higher profit margin with our current staff and members. Background Last October, our company received an eight million dollar equity investment from Anonymous company. As a result of this investment, the senior vice presidents of Worldwide Marketing, of Anonymous company,

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    Essay Length: 837 Words / 4 Pages
    Submitted: March 15, 2011
  • Global Marketing

    Global Marketing

    Starbucks Coffee Company is the world's leading retailer, roaster and brand of specialty coffee. They have coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. The total number of customers worldwide that have patronized a Starbucks is approximately 35 million (www.starbucks.com). Starbucks target market are people of diverse ethnicity, income and age groups. While their current marketing strategies are not geared toward children or youth, they have a history of supporting

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    Essay Length: 746 Words / 3 Pages
    Submitted: March 23, 2011
  • Global Markets

    Global Markets

    Executive Summary This report discusses the expansion of Tesco up to date and analyses their future plans to enter into the North American market. Tesco has been very successful because of its good adaptation to the local environment. Tesco have a very flexible store format with a wide range of food and non-food goods. It is currently expanding at a highest rate than any other international retailer and they do have a very good position

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    Essay Length: 3,521 Words / 15 Pages
    Submitted: March 24, 2011
  • Global Marketing Strategy

    Global Marketing Strategy

    Product Development Product design & development is an activity where the potential to globalize needs to be examined carefully. A globally standardized product can be made efficiently at a low cost but may end up pleasing few customers. On the other hand, customized products targeted at different markets across the world may be too expensive. The trick, as in the case of other value chain activities is to identify those elements of the product which

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    Essay Length: 2,327 Words / 10 Pages
    Submitted: March 25, 2011
  • Global Markets

    Global Markets

    Module 5: Global Business and Entrepreneurship Paper Entering the international market has many advantages for the company if it is done correctly. A company that develops carbonated fruit based drinks has established a significance presence in the home market and now with profits to work with is planning to expand globally. Upon entering a foreign market, it is important to identify opportunities and strategies that will work; in this case, looking into which market is

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    Essay Length: 564 Words / 3 Pages
    Submitted: April 19, 2011
  • Globalization Marketing

    Globalization Marketing

    Subject: Marketing Management Professor: Farouk Heiba Research Paper: The cultural study of Marketing in Albania and in U.S.A Student: Ertigel Haxhisalo History Marketing in every which way, has been around for a long time. Modern marketing as we know it was born in the period 1900Ð'ЁC19401, especially between the years 1910 Ð'ЁC 1925, when several practical and theoretical marketing aspects came together. During the 20th century it made its most rapid development and consolidated itself

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    Essay Length: 8,363 Words / 34 Pages
    Submitted: May 22, 2011
  • Entering Global Markets

    Entering Global Markets

    Principles of Entry Strategy 1. As a multinational company, it is more effective to found new ventures in foreign markets rather than acquire an existing foreign firm and integrate it into the parent company system. When setting up subsidiaries of multinational companies in global markets, studies have shown that subsidiaries founded by acquisition have a higher rate of exit than those founded as new ventures (Li 336). The higher risks associated with acquiring foreign firms

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    Essay Length: 275 Words / 2 Pages
    Submitted: June 2, 2011
  • Global Marketing Strategies

    Global Marketing Strategies

    Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized products and services

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    Essay Length: 1,795 Words / 8 Pages
    Submitted: June 20, 2011
  • Reliance Nippon Life Insurance: Challenges of Raising Market Share

    Reliance Nippon Life Insurance: Challenges of Raising Market Share

    Reliance Nippon Life Insurance: Challenges of raising market share On April 20, 2017, Mr Shyam Sundar, the newly appointed Chief Sales Officer of Reliance Nippon Life Insurance had a meeting with Mr Anil Ambani, chairman of Reliance group last Friday. Mr Ambani was worried about the low market share of his insurance company and had appointed Mr Shyam who was earlier the Sales head of another insurance firm which was doing very well in the

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    Essay Length: 844 Words / 4 Pages
    Submitted: December 12, 2017
  • Growing Importance of E-Commerce in Global Market

    Growing Importance of E-Commerce in Global Market

    Growing Importance of E-Commerce in Global Market Abstract: Electronic commerce, commonly known as e-commerce which consists of the buying and selling of products or services over electronic systems such as the internet and other computer networks. Electronic commerce is rapidly growing as an impressive manifestation of globalization. The rapid expansion of ecommerce is a major opportunity for local and international trade development of LDCs including Bangladesh. The amount of trade conducted electronically has grown dramatically

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    Essay Length: 1,632 Words / 7 Pages
    Submitted: December 26, 2017
  • Globalization: Threat Or An Opportunity

    Globalization: Threat Or An Opportunity

    The term globalisation has significantly influenced many countries all around the world. It is a process that happening in most countries and considerably changing many things. Globalisation is proved that it is inevitable; moreover, it is irreversible. In few decades, this process has been running very unbelievably quickly without any control or a plan. Some people see it as it is beneficial and may develop many countries' economy, politics, culture, and environment. It could

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    Essay Length: 1,446 Words / 6 Pages
    Submitted: November 14, 2010
  • Opportunities And Challenges For Fdi In Tourism Industry In Malaysia

    Opportunities And Challenges For Fdi In Tourism Industry In Malaysia

    Opportunities and Challenges for FDI in Tourism Industry in Malaysia CONTENTS 1 Introduction 2 2 Overview of the tourism industry in Malaysia 2 2.1 Arrivals and Receipts 2 2.2 Composition of visitor arrivals 4 2.3 Performance of sub-sectors and new investments 5 2.3.1 Hotels and Lodgings 5 2.3.2 Special Tourism Products and Services 6 2.3.3 Related transportation service 6 3 Opportunities for FDI in tourism industry in Malaysia 6 3.1 Healthy tourism business environment

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    Essay Length: 2,601 Words / 11 Pages
    Submitted: December 8, 2010
  • Kikkoman Corporation In The Mid1990'S: Market Maturity, Diversification And Globalization

    Kikkoman Corporation In The Mid1990'S: Market Maturity, Diversification And Globalization

    Problem: Kikkoman Corporation has been growing for seventeen generations. The key market for corporation is Japan and it is very saturated and mature. The future challenge for company is to lower dependence from domestic market and diversify worldwide. Symptoms: - Market in Japan is mature and declining - Company's US factories is the most effective outside the Japan - US market grows approx 10% annually - Asian foods are becoming more and more popular in

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    Essay Length: 272 Words / 2 Pages
    Submitted: December 16, 2010
  • Globalization- The Leadership Challenge

    Globalization- The Leadership Challenge

    GLOBALIZATION- THE LEADERSHIP CHALLENGE Globalization is not only inevitable, but also a blessing in disguise. It is something like, as Ronald Steel (1999) very aptly puts, "You try to shut the door and it [the global economy] comes in through the window. You try to shut the window and it comes in on the cable. You cut the cable, it comes in on the internet. And it's not only in the room with you. You

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    Essay Length: 2,279 Words / 10 Pages
    Submitted: December 18, 2010
  • Indian Automobiles:Opportunities And Challenges

    Indian Automobiles:Opportunities And Challenges

    Executive Summary: The Indian automobile industry is currently experiencing an unprecedented boom in demand for all types of vehicles. This boom has been triggered primarily by two factors: (1) increase in disposable incomes and standards of living of middle class Indian families estimated to be as many as four million in number; and (2) the Indian government's liberalization measures such as relaxation of the foreign exchange and equity regulations, reduction of tariffs on imports, and

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    Essay Length: 3,535 Words / 15 Pages
    Submitted: December 28, 2010
  • Ikea Global Sourcing Challenge

    Ikea Global Sourcing Challenge

    Ikea Global Sourcing Challenge: Indian Rugs and Child Labor IKEA and Marianne Barner are facing a very challenging issue. Because they were blind sided by the child labor issues with their supplier, they had to scramble to respond to the issues in a quick and appropriate manner. IKEA sent a legal team to Geneva to seek input and advice from the International Labor Organization on how to deal with the problem and to find out

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    Essay Length: 2,123 Words / 9 Pages
    Submitted: December 30, 2010
  • Global Versus Localized Marketing Strategies

    Global Versus Localized Marketing Strategies

    Introduction In recent years, considerable attention has been focused on the debate over global versus localized marketing strategies for firms competing in international markets. In this assignment, we are going to analyze the debate over global versus localized marketing from a cross-cultural consumer behavior perspective. We also discuss the type of products or services for which a global marketing and advertising strategy whether is it appropriate or not. We will analyze the logic of the

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    Essay Length: 293 Words / 2 Pages
    Submitted: January 12, 2011
  • Global Capital Markets

    Global Capital Markets

    1. Executive Summary This report will evaluate the advantages and disadvantages of raising long term debt and equity capital via the global capital markets as opposed to the more traditional methods employed by the company of raising funds through the domestic markets. 2. Global Capital Revenue v Domestic Raising capital in the global market place has a number of advantages over raising capital solely in the domestic market place. The first advantage is that by

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    Essay Length: 2,008 Words / 9 Pages
    Submitted: January 19, 2011
  • Identify Marketing Opportunities(Conair)

    Identify Marketing Opportunities(Conair)

    Industry Description: The focus of this report is centred on the Small Electrical Appliance retail industry. This is made up of a variety of different categories which are: • Household Appliances вЂ" Frypans, Woks, Mixers, Blenders. • Personal Care Appliances вЂ" Hairdryers, Epilators, Hair Straighteners, Tongs. • Well Being Appliances вЂ" Massage Appliances, Tranquillity Fountains. Business Description: Conair Pty Ltd is a global business with a division operating within Australia under the title of Conair

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    Essay Length: 1,566 Words / 7 Pages
    Submitted: January 27, 2011
  • Global And Domestic Marketing Decisions

    Global And Domestic Marketing Decisions

    Global and Domestic Marketing Decisions Many organizations conduct both domestic and global marketing decisions on a daily basis. Wal-Mart is an organization that is familiar with the high-level domestic and global environmental factors that may influence the marketing decisions. Technology plays an important part in the decision making for all organizations. Using the internet to generate international sales in countries that are not going through a downturn opens up many opportunities. Social responsibility and ethics

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    Essay Length: 611 Words / 3 Pages
    Submitted: March 8, 2011

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