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  • Marketing Lebanese Wine

    Marketing Lebanese Wine

    1 Republic of Lebanon Fact Sheet Population: 3,925,502 (July 2007 est.) Age structure: 0-14 years: 26.2% (male 525,199/female 504,240) 15-64 years: 66.7% (male 1,255,624/female 1,361,265) 65 years and over: 7.1% (male 125,904/female 153,270) (2007 est.) Median age: total: 28.3 years Male: 27.2 years Female: 29.5 years (2007 est.) Population growth rate: 1.198% (2007 est.) GDP (purchasing power parity): $40.65 billion (2007 est.) GDP (official exchange rate): $21.58 billion (2007 est.) GDP - real growth rate:

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    Essay Length: 6,522 Words / 27 Pages
    Submitted: June 11, 2011
  • Uop Mba540 Prob Solution: Usa World Bank

    Uop Mba540 Prob Solution: Usa World Bank

    Where Is The Toaster? Hidden behind the faded cherry stained cabinet door, sits the box with the bank's promotional sticker clearly visible. Amongst all the other gadgetry of seldom used items, the shiny silver four-slice toaster is a reminder of marketing schemes that banks and savings and loans institutions used to attract new clients. The occasional lollipops for the children in tow, and the small doggy biscuit for the canine in the car are just

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    Essay Length: 5,276 Words / 22 Pages
    Submitted: June 11, 2011
  • Marketing Sample

    Marketing Sample

    B. 4.0 Market Analysis Summary [back to top] Our market includes millions of people in this country and others who deal with Tasks X, Y, and Z. We find them in home offices and small offices everywhere, plus business schools and professional offices. The trends only favor our business with growing needs for people performing these tasks. According to research published last year by [source omitted], the market for [product area] is worth an estimated

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    Essay Length: 2,471 Words / 10 Pages
    Submitted: June 11, 2011
  • Marketing Plan

    Marketing Plan

    CAREERS AND WORK LIFE BALANCE AT COMPUCAN Student No. 2482529 Ausrimas Zlabys Tutor: Stephanie Gharner 1.1 INTRODUCTION Life has become more and more challenging and a rise in working families, people are finding that the needs between work and outside work-life are conflicting. The labour market are looking for more flexible working hours due to working famillies, which have lead to employees working shorter shifts, day shifts, night shifts and have time off for maternity

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    Essay Length: 1,752 Words / 8 Pages
    Submitted: June 11, 2011
  • E-Biz Trends In Banking

    E-Biz Trends In Banking

    Journal of Internet Banking and Commerce An open access Internet journal (http://www.arraydev.com/commerce/jibc/) Journal of Internet Banking and Commerce, April 2007, vol. 12, no.1 (http://www.arraydev.com/commerce/jibc/) E-Business Strategy in an Online Banking Services: A Case Study Author's Name: Abdullah S. Al-Mudimigh Author's Title/Affiliation: Assistant Professor Postal Address: Department of Information Systems, College of Computer & Information Sciences, King Saud University, Riyadh 11543, P O Box 51178, Saudi Arabia Author's Personal/Organizational Website: www.ccis.ksu.edu.sa E-mail :mudimigh(at)ccis.ksu.edu.sa Brief Biographic Description:

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    Essay Length: 2,023 Words / 9 Pages
    Submitted: June 12, 2011
  • Lvmh And Luxury Goods Marketing

    Lvmh And Luxury Goods Marketing

    LVMH and Luxury Goods Marketing 1. Bernaud Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. What strategy is evident here? LVMH or more specifically Bernaud Arnault wants luxury items to appeal to everyone, not just the wealthy and elite as in the past. The major issue in doing this is to keep the core luxury consumers, which means still keeping the product exclusive or exclusive feeling, while making the product

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    Essay Length: 757 Words / 4 Pages
    Submitted: June 12, 2011
  • Defining Marketing

    Defining Marketing

    The first things that cross people minds when introduced to marketing are the advertising and selling functions of marketing. But that is just the popular belief. Marketing has a lot more functions in a company's existence than to introduce and sell a new product. The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer

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    Essay Length: 1,069 Words / 5 Pages
    Submitted: June 13, 2011
  • Market Research -Secondary Research

    Market Research -Secondary Research

    Introduction Secondary data is data that already exists and has been collected by someone else for another purpose. Secondary research involves the investigation of secondary sources of data. Sources of secondary data can come from within the firm itself - this is known as internal secondary data. External secondary data, on the other hand, is data that has been published by other organisations What are internal sources of secondary data? Every department within an organisation

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    Essay Length: 555 Words / 3 Pages
    Submitted: June 14, 2011
  • Ethics In Marketing

    Ethics In Marketing

    Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. In a market economy, a business may be expected to act in what it believes to be its own best interest. The purpose of marketing is to create a competitive advantage. An organization

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    Essay Length: 2,563 Words / 11 Pages
    Submitted: June 14, 2011
  • Marketing Thesis-Summarize

    Marketing Thesis-Summarize

    MARKETING THESIS Abstract The hypermarket in Taiwan has developed for 24 years. Recently, the industry presents a model of large-scale and internationalization. However, there is different in growth mode and business strategy between every system of hypermarket. If the decision of the strategy holds the key point, it would have the excellent performance. Therefore, this study wants to analyze the growth strategy, competitive strategy and marketing mix strategy of the hypermarket in Taiwan from the

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    Essay Length: 369 Words / 2 Pages
    Submitted: June 14, 2011
  • Marketing Paper

    Marketing Paper

    This week's assignment was to define marketing in our own words and to explain the importance of marketing in organizational success. My personal definition of marketing is to showcase your product in a way that is appealing to the consumers that you are trying to sell to. I found two definitions of marketing that were fairly close to my definition. The first definition states that marketing consists of the strategies and tactics used to identify,

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    Essay Length: 834 Words / 4 Pages
    Submitted: June 15, 2011
  • What Is Marketing

    What Is Marketing

    What is Marketing? Marketing is fundamental to any businesses growth. The marketing department of the company has the task to create the consumer awareness of the products or services through marketing techniques. Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, often through market research. Essentially, marketing is the process of creating or reorganizing an organization to

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    Essay Length: 444 Words / 2 Pages
    Submitted: June 15, 2011
  • Market Research

    Market Research

    Market Research Marketing Plan 1 credit @ level 3 1. Introduction: We are an agroalimentary company located at Agadir and we produce vegetable oils, specialy organic argan oil and its derivatives,sea products and we comercialize a large variety of moroccan beauty products . The majority of our customers are located in Europe, the United States and in South Est Asia. Our Process manufacturing is the most modern where Quality standards are respected in each process

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    Essay Length: 841 Words / 4 Pages
    Submitted: June 15, 2011
  • Marketing

    Marketing

    This is the $64,000 question, isn't itω After all, if you can't measure corporate culture, why bother talking about it. Having said that, let me observe that in the measurement world in which we operate today, we are not lacking data or information. The challenge seems to be in separating the relevant from the irrelevant. As with any organizational variable, we must begin our measurement quest by arriving at a working definition of corporate culture.

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    Essay Length: 1,138 Words / 5 Pages
    Submitted: June 15, 2011
  • Marketing Busniess Plan Research

    Marketing Busniess Plan Research

    Marketing Strategy  Four P's- Product Place Price Promotion Price -This is a very important factor within any business, The business must use specific strategies and techniques. These will help me find the perfect price range for the Product /Service I will be providing. One of the techniques used by a competitor of mine would be skimming. This is when ever a new product or service is researched by research and development department to collect

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    Essay Length: 348 Words / 2 Pages
    Submitted: June 15, 2011
  • Market Analysis On Smartphone'S Operating Systems

    Market Analysis On Smartphone'S Operating Systems

    Introduction The purpose of this report is to prepare market analysis of Operating Systems for Smartphones. Over the last decade, mobile phones have become one of the major means of communicating both voice and data. Today, mobile phone is virtually a social necessity for most of us. Increase in computing power of mobile phones, improved bandwidth of wireless technologies, and internet technology have led to the introduction of Smartphone which provides greater levels of intelligence

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    Essay Length: 2,028 Words / 9 Pages
    Submitted: June 15, 2011
  • Marketing Research Paper

    Marketing Research Paper

    How do businesses thrive? What makes one company more popular then the next? Well, many different things can come into play such as how well that company's product is or by word of mouth. But the best way for a company to truly get its message across would be through that company's business marketing plan. It is very important that large and small companies alike have their own marketing department specifically aimed to come up

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: June 15, 2011
  • Marketing

    Marketing

     Who is likely to make up the buying centre in the decision to select a new supplier for Lands' End? Which of the buying centre members are likely to play the roles of users, influencers, buyers, deciders, and gatekeepers? By the definition of buying centre, which is the group of people in an organization who participate in the buying process and the people who make up the buying centre depends on the specific item

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    Essay Length: 479 Words / 2 Pages
    Submitted: June 16, 2011
  • Entering International Markets

    Entering International Markets

    What would be the major elements in the SWOTT of Trinezza? Trinezza's product the Cynta is a major strength because it has a superior engine due to the advanced technology. Combined with excellent suspension and transmission system it has a considerable advantage over the scooters currently available in the Sentonian Market. The product superior design and quality is one of Trinezza's key strengths. However, weakness such as lack of international experience cannot be ignored. Out

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    Essay Length: 659 Words / 3 Pages
    Submitted: June 16, 2011
  • Priceline.Com Marketing Analysis

    Priceline.Com Marketing Analysis

    Priceline.com Introduction "Winners don't do different things, they do things differently." Priceline changed the conventional marketing system by introducing a role reversal of the traditional seller-buyer system. Launched in 1998, Priceline, the brainchild of Jay Walker, provided "lower than retail" airfare options for travel enthusiasts. Priceline is the "eBay" of airline tickets, allowing the buyer to bid (once) for the fare. By facilitating sales below retail price via the Internet, Priceline makes it possible for

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    Essay Length: 2,061 Words / 9 Pages
    Submitted: June 16, 2011
  • Marketing

    Marketing

    CULTURAL COOKBOOK PROJECT EAST MEETS WEST Recipes Black Sauce Chicken Chicken Curry with Rice Vegetable Chowmein Rice Pudding-Peshwari Ceviche I guess by now everybody is familiar with curry because it is an International known food mostly all over the world. The reason I choose curry is because not only of it good taste and beautiful aroma but, it is good for you both for herbal and nutritious values. Originally, curry is from India and attracted

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    Essay Length: 594 Words / 3 Pages
    Submitted: June 16, 2011
  • Tata Motors Hypothetical Entry On Uk Market

    Tata Motors Hypothetical Entry On Uk Market

    Tata Motors hypothetical entry on UK market The market of Tata's entry Despite the global tendency for the significant fall of car sales there are certain car segments which experience dynamic growth. According to Datamonitor (2006b) the sales of commercial vehicles and port utility vehicles were very healthy. Windecker (2005) stresses the influence of socio-cultural forces which formed the increased preferences towards more fashionable, sport-type, SUV equipped cars. The extremely high growth of SUVs was

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    Essay Length: 3,523 Words / 15 Pages
    Submitted: June 16, 2011
  • Why Has The Internet Had A Greater Impact On Some Firms And Industries Than Others? What Does It Mean For Banks?

    Why Has The Internet Had A Greater Impact On Some Firms And Industries Than Others? What Does It Mean For Banks?

    Since its introduction in the mid eighties, the internet has had a huge impact on many different firms and industries worldwide. It is the world's fastest-growing electronic communication tool gaining around 55,000 new users each day.Another example of its growth can b seen from emails; in 1998, while the US post office delivered 101 billion pieces of paper, 4 trillion email messages were delivered that year. The internet, unlike any other media has true global

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    Essay Length: 811 Words / 4 Pages
    Submitted: June 17, 2011
  • Xm Radio Marketing Analysis

    Xm Radio Marketing Analysis

    Ryan McKernan Marketing 761 Tues. 7-9:40 XM Radio Case Analysis 1) Value Proposition - Seamless radio coverage throughout the continental United States. A wide variety of radio programming to suit listeners from different backgrounds and with different listening interests. Target Market - Both male and female tech friendly, frequent radio listeners. Age 25-40 years of age. Depending on payment options income may become important but more than likely it is not very relevant as to

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    Essay Length: 602 Words / 3 Pages
    Submitted: June 17, 2011
  • Banking Industry Analysis

    Banking Industry Analysis

    Introduction (Indian banking industry experienced a 360 - degree change) The history of banking system in India started with the establishment of the first joint stock bank, the General bank of India in the year 1786. In the mid of 19th century, East India Company established three banks. These banks were independent units and called Presidency banks. These three banks were amalgamated in 1920 and a new bank, Imperial bank of India was established which

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    Essay Length: 1,341 Words / 6 Pages
    Submitted: June 17, 2011

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