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  • Policy Analysis Market

    Policy Analysis Market

    Introduction The Defense Advanced Research Projects Agency (DARPA) was born in the uncertain days after the Soviets launched Sputnik in 1958. Its mission was to become an engine of technological change that would bridge the gap between fundamental discoveries and their military use (Bray, 2003). Over the last five decades, the Agency has efficiently gone about its business in relative obscurity, in many cases not getting as much credit as it deserved. The Agency first

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    Essay Length: 4,912 Words / 20 Pages
    Submitted: March 7, 2011
  • Marketing Trends

    Marketing Trends

    Identifying and Understanding Trends in the Marketing Environment Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impact on consumer choices and preferences. It is important for marketing managers to be aware of such trends. How can managers

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    Essay Length: 941 Words / 4 Pages
    Submitted: March 7, 2011
  • Marketing

    Marketing

    Human Error Training Term Paper for Safety 401 Abstract It is an industry-accepted fact that the most prevalent factor in aviation mishaps is the human factor. The most interesting point of this statement is that human factor has, in the history of aviation, always been present, and within the last 50 years, accounted for over 80 percent of why a mishap occurred. The subject has been so widely studied with programs and processes to

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    Essay Length: 2,185 Words / 9 Pages
    Submitted: March 7, 2011
  • Difference In Marketing

    Difference In Marketing

    Differences in Marketing Tony DiVito University of Phoenix E-Business EBUS 400 Keith Hopkins Jun 11, 2006 Differences in Marketing Introduction Marketing practices depend greatly on the intended audience. Business-to-business (B2B) marketing requires knowing the business needs, its current situation, and its competitors. Business-to-consumer (B2C) marketing also requires knowing the wants and needs of the intended audience but it also requires an in-depth understanding of the company's internal dynamics, including: competitors, costs, supply chains, distribution, technology

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    Essay Length: 1,233 Words / 5 Pages
    Submitted: March 7, 2011
  • Marketing 4 P's

    Marketing 4 P's

    Marketing Mix Four P's The four P's of marketing was first introduced by Jerome McCarthy back in the 1960's.The suggestion was introduced to the marketer as an aide in marketing strategy and planning. Although McCarthy's Four P's was implemented to aid the marketer in his or her planning and strategies, Robert Lauterborn then suggested an idea in which the Four P's can be used to take the consumers into consideration. The Four P's of Marketing

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    Essay Length: 769 Words / 4 Pages
    Submitted: March 7, 2011
  • My Travel Marketing Strategy

    My Travel Marketing Strategy

    Introduction There are many elements to developing a marketing strategy. However, each element of a marketing strategy should in essence add customer value to the products or services being offered. Indeed the main purpose of marketing management is to bridge the gap between the multiple divisions of an organization and the internal and external business environment. The marketing management is accountable for various activities such as product development, promotion, pricing and distribution decisions, as well

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    Essay Length: 1,971 Words / 8 Pages
    Submitted: March 7, 2011
  • Global And Domestic Marketing Decisions

    Global And Domestic Marketing Decisions

    Global and Domestic Marketing Decisions Many organizations conduct both domestic and global marketing decisions on a daily basis. Wal-Mart is an organization that is familiar with the high-level domestic and global environmental factors that may influence the marketing decisions. Technology plays an important part in the decision making for all organizations. Using the internet to generate international sales in countries that are not going through a downturn opens up many opportunities. Social responsibility and ethics

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    Essay Length: 611 Words / 3 Pages
    Submitted: March 8, 2011
  • Marketing

    Marketing

    Customers benefit from online marketing in many ways. It is interactive, immediate and provides access to an abundance of comparative information about products, companies and competitors. Marketers also benefits from online marketing. For them, it helps consumer relationship building, reduces costs, increases efficiency, provides more flexibility and is in the form of the Internet, a global medium that enables buyers and sellers in different countries to interact with each other in seconds. Businesses can conduct

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    Essay Length: 414 Words / 2 Pages
    Submitted: March 8, 2011
  • Marketing Proposal Project

    Marketing Proposal Project

    Verizon Project Proposal Child Alert MKT421 Verizon- in General From the Verizon web page, "Verizon Communications.... is one of the world's leading providers of high-growth communications services. Verizon companies are the largest providers of wire line and wireless communications in the United States, with nearly 135 million access line equivalents and over 30 million wireless customers. Verizon is also the world's largest provider of print and online directory information. A Fortune 10 company with more

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    Essay Length: 5,426 Words / 22 Pages
    Submitted: March 8, 2011
  • Marketing Audit Overview

    Marketing Audit Overview

    The approach to my marketing audit will consist of the following key points. The way in which the audit information acquirement will take place. The various sources of information and how this information will be obtained from these sources. The proposed time frame for data acquisition The expected challenges that might be faced related to gathering information. The type of data I plan to use, and the type of analysis against this data. I this

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    Essay Length: 505 Words / 3 Pages
    Submitted: March 8, 2011
  • Government Intervention In National Markets

    Government Intervention In National Markets

    Government intervention in national markets. Angola is one of those countries that is full of such examples. It is also full of contradictions and inefficiencies that dictate that more than often these interventions are only temporary on not fully abided by. Angola's socialist turned capitalist market is full of such regulated areas where government intervened directly much to the disarray of the market. I can remember a time when you couldn't import tires into the

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    Essay Length: 1,175 Words / 5 Pages
    Submitted: March 9, 2011
  • Environmental Factors Of Marketing

    Environmental Factors Of Marketing

    Environmental Factors of Marketing This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry's marketing decisions. The

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    Essay Length: 1,332 Words / 6 Pages
    Submitted: March 9, 2011
  • Nucor Marketing

    Nucor Marketing

    Nucor Corporation Table of Contents Chapter 1 Executive Summary Page 3 Chapter 2 Market Focus Page 4 Chapter 3 Human Resource Focus Page 7 Chapter 4 Management of the Market Mix Page 10 Chapter 5 Business Results Page 13 Appendix Page 16 References Page 19 Executive Summary Nucor Corporation has been ranked by Business Week as number one in their list of top fifty performers of 2005. How is it possible that the largest

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    Essay Length: 3,784 Words / 16 Pages
    Submitted: March 9, 2011
  • Marketing Strategies

    Marketing Strategies

    Index. • Product Research and development • Positive Thinking and Effective Marketing Go Hand in Hand: • Marketing Mix • Validity of dead sea products and their health benefits. • Acne Aging and skin problems Arthritic Disorders • Balneotherapy Bromine • Cellulite Calcium Chlorine • Dandruff Dry skin • Firming Breasts • General Stress • Hair • Insomnia Iodine • Magnesium • Pelotherapy Potassium Psoriasis • Rheumatism • Skin Skin Allergies Skin problems Sodium Sulfur

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    Essay Length: 6,304 Words / 26 Pages
    Submitted: March 9, 2011
  • Marketing Mix

    Marketing Mix

    Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com, the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). "The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place,

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    Essay Length: 1,481 Words / 6 Pages
    Submitted: March 9, 2011
  • Environmental Factors Of Marketing

    Environmental Factors Of Marketing

    Environmental Factors of Marketing T.I University of Phoenix MKT 421 Harry Caldwell 06/24/2006 Environmental Factors For a company to gain or maintain a sustainable competitive advantage, the organization must be ever vigilant, watching for changes in the business environment. The organization must also be agile enough to alter its strategies and plans when the need arises (Wikipedia, 2006). In today's business world, organizations must look at international markets for new opportunities. For a business to

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    Essay Length: 1,007 Words / 5 Pages
    Submitted: March 9, 2011
  • Marketing Define

    Marketing Define

    Marketing Defined America is the land of opportunity. Each one of us, given the foresight and the determination, has an equal opportunity to become a part of history. This may present itself in many ways. A humanitarian. An artist. A scientist. A politician. An icon in the business world. While few of us will have the chance to sing at the Metropolitan Opera or be awarded the Nobel Peace Prize, the world of business offers

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    Essay Length: 762 Words / 4 Pages
    Submitted: March 9, 2011
  • Marketing

    Marketing

    eBay in 2002: The Challenges of Sustained Growth By Group 1 4849198 Mr. Wuttichai 4849073 Ms. Piyanee 4849078 Ms. Salita 4849195 Ms. Rachna Presented to A. James P. Fitzpatrick MGMG509: Strategic Management College of Management, Mahidol University Company Background eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: March 9, 2011
  • Notas De Marketing Fiat Stilo

    Notas De Marketing Fiat Stilo

    earnings performance and to become more competitive. This effort is aimed at: -- updating its product line to improve its presence in more profitable market segments, including entry in segments where Fiat Auto currently does not have a presence -- increasing sales on European markets, thereby reducing its dependence on the Italian market -- increasing sales through more profitable channels. In view of these goals, Fiat Auto undertook a tough, detailed plan of action at

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    Essay Length: 451 Words / 2 Pages
    Submitted: March 10, 2011
  • Real Estate Market Trends

    Real Estate Market Trends

    Real Estate Market Trends Introduction Market forces play a large role in the real estate market. In recent years, 2002 to the present to be precise, there has been an increase in new home construction in order to meet consumer's demand for homes as the resale market cannot support the current need. This trend appears to be leveling out according to an article that appeared in U.S. Newswire on April 12, 2005 titled "National Association

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    Essay Length: 614 Words / 3 Pages
    Submitted: March 10, 2011
  • Understanding Marketing

    Understanding Marketing

    Understanding Marketing Ben Yoder July 15, 2006 AIU Online Abstract A company cannot truly grow without a great marketing program. Marketing has evolved with the internet. Companies can now track customers much easier, filling their needs and wants. Companies realize that building a strong customer relationship is more important then mass marketing and having many customers. They are finding that retaining existing customers is more efficient then having more customers who are not repeat

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    Essay Length: 2,007 Words / 9 Pages
    Submitted: March 10, 2011
  • What Is Marketing

    What Is Marketing

    What is Marketing? According to (Kotler, 2003) "Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude and potential profitability, determines which target markets the organisation can best serve, decides on appropriate products, services, and programs to serve these chosen markets, and calls upon everyone in the organisation to think and serve the customer." The goals are to create value by offering superior solutions, save the buyer time and

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    Essay Length: 1,547 Words / 7 Pages
    Submitted: March 10, 2011
  • "Using Perceptual Maps In Marketing" Simulation

    "Using Perceptual Maps In Marketing" Simulation

    "Using Perceptual Maps in Marketing" Simulation Lifestyle image is an important attribute to Thorr Motorcycles, Inc. because it can influence customer to purchase a Cruiser Thorr due to what it represents. The perceptual map is a visual representation of a customer's opinion of the brand. The Lifestyle Image that the Cruiser Thorr represents is freedom, masculinity, and mobility. With the decline of sales, Thorr Motorcycles will need to change the consumer image in order

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    Essay Length: 1,114 Words / 5 Pages
    Submitted: March 10, 2011
  • Banking

    Banking

    Services of HSBC bank Ð'* Credit cards Exclusive credit card benefits: Save 2.5% fuel surcharge: HSBC credit cards have offered you a refund of the additional 2.5% fuel surcharge any place, any pump across India. Experience the freedom and power to fill up the fuel tank anywhere - at absolutely no extra cost and without the need to carry a large amount of cash. Secure Online Payment: You can now avail of HSBC's new secure

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    Essay Length: 1,357 Words / 6 Pages
    Submitted: March 10, 2011
  • Marketing

    Marketing

    The American Marketing Association suggests that Marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." Another definition, perhaps simpler and more universal, is the process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to another person's, society's or organization's value. Simply, if it doesn't facilitate

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    Essay Length: 1,357 Words / 6 Pages
    Submitted: March 11, 2011