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  • Marketing Plan

    Marketing Plan

    McBride Financial services is a mortgage lender that provides loans for home purchasing and refinancing. McBride Financial Services' mission is to be the preeminent provider of low cost mortgage services. With a great a marketing plan we can make that statement true and prove that McBride Financial Services will be the preeminent provider for low cost mortgage services. Establishing a marketing plan McBride Financial services will be able to expand their operations, offer new products,

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    Essay Length: 777 Words / 4 Pages
    Submitted: June 8, 2011
  • A Review Of The Literature On The Topic Of Market Orientation And The Firm With Reference To Three Articles.

    A Review Of The Literature On The Topic Of Market Orientation And The Firm With Reference To Three Articles.

    A Review of the Literature on the Topic of Market Orientation and the Firm with reference to three articles. Word count: 2,990 Introduction Because the focus on market orientation has steadily increased over the last decade, academicians and marketing managers have begun to debate the effectiveness of market orientation as a profit enhancing strategy. Researchers and marketing managers are attempting to measure the benefits and costs associated with the implementation of market orientation. For researches

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    Essay Length: 2,983 Words / 12 Pages
    Submitted: June 8, 2011
  • Market&Brand Management

    Market&Brand Management

    MARKET&BRAND MANAGEMENT Vault Career Guide to Marketing & Brand Management Looking for a new challenge? The Vault Job Board has thousands of top marketing jobs for all experience levels. Visit www.vault.com. xi INTRODUCTION 1 Functional Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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    Essay Length: 3,832 Words / 16 Pages
    Submitted: June 8, 2011
  • Perceptual Maps In Marketing: Thorr Motorcycles

    Perceptual Maps In Marketing: Thorr Motorcycles

    Perceptual Maps in Marketing: Thorr Motorcycles Thorr Motorcycles is a company plagued with waning sales of their products. Thorr must make some decisions to boost their sales. With the use of a perceptual map, Thorr will be able to develop a visual representation that will act as a guide to assist the company in regaining their sales and their place in the market. Thorr Motorcycles is suffering from decrease in the sales of the Cruiser

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    Essay Length: 1,236 Words / 5 Pages
    Submitted: June 8, 2011
  • Foreign Exchange Markets

    Foreign Exchange Markets

    This lecture will provide a summary of the world's major foreign currency exchange markets. It will inform you on what money markets are, where the major exchange markets are as well as why they exist. It will also provide information on the gold standard. The lecture will explain what the gold standard is and present positive and negative aspects of using the gold standard. Money markets are places where moneys can be bought sold or

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    Essay Length: 980 Words / 4 Pages
    Submitted: June 8, 2011
  • Toyota Stock Market

    Toyota Stock Market

    1. Company Background/History: One of America's most successful car businesses started in southern California. Back in October 1957 Chrome and tailfins were on top of the American automotive design game. It wasn't too long after that Toyota introduced the Corona in 1965. This car was an instant hit with Americans all over the country. All throughout the 1970's Toyota was the top selling import brand car in America. However in the 1980's they switched their

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    Essay Length: 342 Words / 2 Pages
    Submitted: June 9, 2011
  • Mobile Marketing

    Mobile Marketing

    An Outlook of Mobile Commerce Driven by a widespread understanding of the Internet's capabilities, the power of electronic commerce, and advances in wireless technologies and devices, mobile commerce (m-commerce) is rapidly approaching the business forefront. Mobile commerce is defined in the academic literature in the areas of management information systems, management, finance, accounting, as well as marketing. Each area has its own distinctive point of view as to what constitutes mobile commerce. Some definitions overlap,

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    Essay Length: 850 Words / 4 Pages
    Submitted: June 9, 2011
  • Toyota Marketing Mix 4 P's

    Toyota Marketing Mix 4 P's

    Price Since 2003, Toyota has taken over to become the world's number two carmaker and they are not very far behind GMC, the number on US carmaker. With their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices, but the brand and

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    Essay Length: 2,877 Words / 12 Pages
    Submitted: June 10, 2011
  • Market Potential Of Power Transmission & Distribution Products

    Market Potential Of Power Transmission & Distribution Products

    Company Manufacturing PTD Products (In Alphabetical Order) No. Company 1 Alliance Electricals Private Limited 2 AREVA 3 Asea Brown Boveri Limited (ABB) 4 Bharat Electrical Industries 5 Bharat Heavy Electrical Limited 6 Biecco Lawrie Limited 7 BPL 8 Chowdhury Industries 9 Crompton Greaves Limited 10 Eastern Transformer 11 Easun Reyrolle Limited 12 Elpro (Acquired by Siemens) 13 GK Electricals 14 G Nandy & Company 15 IMP Power Limited 16 Laxmi Engineering 17 Marsons Limited 18

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    Essay Length: 1,743 Words / 7 Pages
    Submitted: June 10, 2011
  • Changing Role Of Marketing

    Changing Role Of Marketing

    The Changing Role of Marketing in the Corporation The Changing Role of Marketing in the Corporation Summarised by ONI AKINOLA STREAM 1 MBA 802 ASSIGNMENT INTRODUCTION Over the past two decades changes in the concept and practice of marketing have been fundamentally reshaping the field .Many of these changes have been initiated by industry in the form of new organisation types without explicit concern for their underlying theoretical explanation or justification. The purpose of this

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    Essay Length: 1,635 Words / 7 Pages
    Submitted: June 10, 2011
  • Marketing

    Marketing

    Marketing Market research is a very important component of a company's success. At Kudler Fine Foods (KFF), the marketing mix of product, price, place and promotion has the capability of creating new opportunities for the new catering service they will be providing to their customers. In this paper, I will asses the relative value of the two pieces of market research found on Kudler's intranet site. I will also explain the components of the marketing

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    Essay Length: 1,490 Words / 6 Pages
    Submitted: June 10, 2011
  • Marketing Differences Between B2b And B2c

    Marketing Differences Between B2b And B2c

    Introduction There issues in ethical, legal and regulatory subjects between business to consumer (B2C) and business to business (B2b) sites are comparable. Organizations have to understand the legal and ethical challenges and how to address problems that arise. Companies use numerous ways to advertise and collect or share information about consumers. Companies need to be certain the manner in which information is gained or contributed will not harm the business' reputation because it could ultimately

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    Essay Length: 757 Words / 4 Pages
    Submitted: June 10, 2011
  • Cross Cultural Marketing By Mncs In India

    Cross Cultural Marketing By Mncs In India

    Strategies adopted by MNC’s for Cross Cultural marketing in terms of India Introduction Marketing is commonly associated with endeavors such as branding, selling, and advertising, but it also encompasses activities and processes related to production, product development, distribution, and many other functions. Furthermore, on a less tangible level, marketing facilitates the distribution of goods and services within a society, particularly in free markets. Evidence of the pivotal role that marketing plays in free markets is

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    Essay Length: 3,132 Words / 13 Pages
    Submitted: June 10, 2011
  • Marketing

    Marketing

    1. What is a sustainable competitive advantage? To achieve a temporary competitive advantage is hard to do but to develop a competitive advantage into a sustainable competitive advantage is even harder to do, because this means that the company must possess value-creating things or capabilities that cannot be duplicated or imitated by other firms, nor can they made redundant -overbodig- by developments in the environment Therefore SCA could be defined as the prolonged -verlengd- benefit

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    Essay Length: 288 Words / 2 Pages
    Submitted: June 11, 2011
  • Apple Ife Matrix Analysis

    Apple Ife Matrix Analysis

    Apple IFE Matrix Analysis It was pretty surprising to me to find that all the different groups came up with fairly similar ratings in their IFE matrix for Apple Inc. My group, management, had the second highest rating at a 2.78 and I felt that we were fairly critical of the different strengths and weaknesses for the company. The groups that pertained to a more financial aspect like finance and accounting seemed to have lower

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    Essay Length: 271 Words / 2 Pages
    Submitted: June 11, 2011
  • Samsung Marketing Report

    Samsung Marketing Report

    I. Positioning Statement Samsung embodies style and technology for the young professional, with its cutting edge design and superior connectivity features. Samsung's positioning statement is one that asserts its differentiation vis-Ðo-vis other mobile phone providers. In the local market where myriad choices abound, Samsung's sleek exterior design, accompanied by its selection of soft and hard features, render it an optimal purchase for the young, technologically updated professional. II. SWOT based on primary and secondary research

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    Essay Length: 6,938 Words / 28 Pages
    Submitted: June 11, 2011
  • Marketing Lebanese Wine

    Marketing Lebanese Wine

    1 Republic of Lebanon Fact Sheet Population: 3,925,502 (July 2007 est.) Age structure: 0-14 years: 26.2% (male 525,199/female 504,240) 15-64 years: 66.7% (male 1,255,624/female 1,361,265) 65 years and over: 7.1% (male 125,904/female 153,270) (2007 est.) Median age: total: 28.3 years Male: 27.2 years Female: 29.5 years (2007 est.) Population growth rate: 1.198% (2007 est.) GDP (purchasing power parity): $40.65 billion (2007 est.) GDP (official exchange rate): $21.58 billion (2007 est.) GDP - real growth rate:

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    Essay Length: 6,522 Words / 27 Pages
    Submitted: June 11, 2011
  • Marketing Sample

    Marketing Sample

    B. 4.0 Market Analysis Summary [back to top] Our market includes millions of people in this country and others who deal with Tasks X, Y, and Z. We find them in home offices and small offices everywhere, plus business schools and professional offices. The trends only favor our business with growing needs for people performing these tasks. According to research published last year by [source omitted], the market for [product area] is worth an estimated

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    Essay Length: 2,471 Words / 10 Pages
    Submitted: June 11, 2011
  • Marketing Plan

    Marketing Plan

    CAREERS AND WORK LIFE BALANCE AT COMPUCAN Student No. 2482529 Ausrimas Zlabys Tutor: Stephanie Gharner 1.1 INTRODUCTION Life has become more and more challenging and a rise in working families, people are finding that the needs between work and outside work-life are conflicting. The labour market are looking for more flexible working hours due to working famillies, which have lead to employees working shorter shifts, day shifts, night shifts and have time off for maternity

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    Essay Length: 1,752 Words / 8 Pages
    Submitted: June 11, 2011
  • Lvmh And Luxury Goods Marketing

    Lvmh And Luxury Goods Marketing

    LVMH and Luxury Goods Marketing 1. Bernaud Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. What strategy is evident here? LVMH or more specifically Bernaud Arnault wants luxury items to appeal to everyone, not just the wealthy and elite as in the past. The major issue in doing this is to keep the core luxury consumers, which means still keeping the product exclusive or exclusive feeling, while making the product

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    Essay Length: 757 Words / 4 Pages
    Submitted: June 12, 2011
  • Apple Computer, 2006

    Apple Computer, 2006

    Apple Computer was founded by Steve Jobs and Steve Wozniak, their mission was to bring an easy-to-use computer. Their first computer was the Apple II, which was a simple computer that consumers could use straight out of the box. The company's main competitive advantages are marketing, innovative hardware design, technical elegance and research and development. The PC industry is an industry that is always evolving and reinventing themselves in order to achieve more market share.

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    Essay Length: 1,174 Words / 5 Pages
    Submitted: June 12, 2011
  • Defining Marketing

    Defining Marketing

    The first things that cross people minds when introduced to marketing are the advertising and selling functions of marketing. But that is just the popular belief. Marketing has a lot more functions in a company's existence than to introduce and sell a new product. The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer

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    Essay Length: 1,069 Words / 5 Pages
    Submitted: June 13, 2011
  • Market Research -Secondary Research

    Market Research -Secondary Research

    Introduction Secondary data is data that already exists and has been collected by someone else for another purpose. Secondary research involves the investigation of secondary sources of data. Sources of secondary data can come from within the firm itself - this is known as internal secondary data. External secondary data, on the other hand, is data that has been published by other organisations What are internal sources of secondary data? Every department within an organisation

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    Essay Length: 555 Words / 3 Pages
    Submitted: June 14, 2011
  • Apple Tv

    Apple Tv

    AN ANALYSIS OF THE NEWLY RELEASED APPLE TV Prepared by: Industry Analyst Apple, Inc. April 30th, 2007 EXECUTIVE SUMAMRY Purpose This report is to analyze the new Apple tv after its release in January 2007. It will investigate the television accessory market to see how the Apple tv compares to similar products, as well as the capabilities and functionality of the newly released Apple tv. It will also determine which product is the best in

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    Essay Length: 3,012 Words / 13 Pages
    Submitted: June 14, 2011
  • Ethics In Marketing

    Ethics In Marketing

    Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. In a market economy, a business may be expected to act in what it believes to be its own best interest. The purpose of marketing is to create a competitive advantage. An organization

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    Essay Length: 2,563 Words / 11 Pages
    Submitted: June 14, 2011

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