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  • Nokia Product Categories

    Nokia Product Categories

    MARKETING MANAGEMENT November 2007 Nokia cell phones have been arranged into four different categories, according to use, price, need etc. The four categories are Multimedia, Business, Lifestyle and Connect and each category contains several different phone models. Here for this exercise, I shall evaluate these different business units in relation to the 4Ps model of marketing. 1) In what way are the 4P issues different in Nokia's different mobile phone business units? The business units

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    Essay Length: 2,218 Words / 9 Pages
    Submitted: December 30, 2010
  • Product Mix

    Product Mix

    A Product Mix Rooted in History and Culture Developing an appropriate product mix is key to Gallardo's achieving its growth ambitions and to successfully move to sell and market its products south of the border in Mexico. We know for certain that people in Mexico still place flavor above convenience, so developing products that are only convenient would lead to certain failure for Gallardo's in Mexico. To date, the company has achieved its success by

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    Essay Length: 1,228 Words / 5 Pages
    Submitted: December 30, 2010
  • Federated Insurance Companies

    Federated Insurance Companies

    Federated Insurance Companies Industry Analysis Under the North America Classification System, Federated Insurance belongs to Direct Life, Health, and Medical Insurance Carriers Industry which accounts for the 52411 industry code. According to the 2002 national census, there are around 13,004 organizations with total revenue estimated in $ 5,029,387. The industry is highly concentrated and competitors are primarily in the Property & Casualty Insurance industry. Among the company's top competitors, we can identify big names; including

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    Essay Length: 551 Words / 3 Pages
    Submitted: December 30, 2010
  • Bjorn Sailboat Company

    Bjorn Sailboat Company

    Running head: PROJECT PLAN FOR WHITBREAD WORLD SAILBOAT RACE Project Plan for Whitbread World Sailboat Race Most project durations are flexible to an extent. Bjorn Erickson is faced with the most difficult task of a defined end date and budget. Bjorn must work to look at all the possibilities to cut time while maintaining cost. The process proves to be difficult not only for Bjorn but any project leader. "Project acceleration typically comes at a

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    Essay Length: 1,477 Words / 6 Pages
    Submitted: December 30, 2010
  • Starbucks Company Analysis

    Starbucks Company Analysis

    Catching the Starbucks Fever Starbucks History Starbucks opened operations in Seattle's Pike Place Markets in 1971 with the future aim of providing coffee to a number of restaurants and surrounding bars. With the recruitment of Howard Schultz who led the marketing and retail efforts of Starbucks in 1982, the company took a change in direction through the views of Schultz, who after visiting Italy tried to adapt the same principles in order to a strong

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    Essay Length: 9,818 Words / 40 Pages
    Submitted: December 30, 2010
  • Hay And Barnabas Company: Adjustments And Classifications

    Hay And Barnabas Company: Adjustments And Classifications

    Hay and Barnabas Company: Adjustments and Classifications Adjustments are necessary before preparation of financial statements. There are five that need to be completed for Hay and Barnabas. Each adjustment has an effect on the accounting equation. The following will show the affects of each transaction reflected in the T accounts for each. The first consideration is the equipment that was purchased for eight hundred and forty thousand on January 1, 2003. According to the information

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    Essay Length: 902 Words / 4 Pages
    Submitted: December 31, 2010
  • Yankee Candle Company

    Yankee Candle Company

    Yankee Candle Company History A simple gift from a young man to his mother is responsible for the birth of a successful company. That young man was Mike Kittredge he melted crayons to create a candle for his mother for Christmas. The creation was an instant hit with friends and neighbors and he found it difficult to keep up with the demand. The result of that simple gift to his mother turned into a multimillion

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    Essay Length: 1,322 Words / 6 Pages
    Submitted: December 31, 2010
  • Happy Workers Are More Productive Workers

    Happy Workers Are More Productive Workers

    Introduction There are many different opinions about the relationship between happiness and productivity. But does employee happiness affect his or her performance thus increasing productivity? Well that hasn't been proven and there aren't any researches proving that happiness has effect on productivity. "In addition, even though no clear defined theoretical justification for a job satisfaction-performance relation, over time, this supposed happy-productive worker thesis came to be considered as fact by many" (Wright et al., 2002).

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    Essay Length: 2,219 Words / 9 Pages
    Submitted: December 31, 2010
  • Apple Swot

    Apple Swot

    Strengths 1. Apple's current success is due to many reasons. Firstly, it is a well-established brand ("Apple Computer: "Logo"", 2005, para. 1) and has a committed, loyal and fanatical base of customers due to its commitment to satisfy its loyal customers by coming up with new products. Some of these customers even queue up in bad weather to purchase a new product on the day of its release. 2. Secondly, Apple has not only

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    Essay Length: 737 Words / 3 Pages
    Submitted: December 31, 2010
  • Production Of An Injectable 2m Na2so4 Solution

    Production Of An Injectable 2m Na2so4 Solution

    Production of an Injectable 2M Na2SO4 Solution JOHN SMITH ABSTRACT: As we head into the 21st century, the pharmaceutical industry requires more efficient processes for the production of excipients used in commercial injections. The following design attempts to maximize the production rate of a 2M sodium sulfate solution to 2000 gallons/day without compromising the purity required by the FDA of the solution. The design minimizes the quantity of moving parts using a single Mark III

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    Essay Length: 7,418 Words / 30 Pages
    Submitted: December 31, 2010
  • Kristen's Cookie Company

    Kristen's Cookie Company

    KRISTEN'S COOKIE COMPANY (A1) The overview of the process: QUESTION 1 If we make a table, we can see that the minimum time to fill a rush order is 26 minutes. ACTIVITY RESOURCE TIME START TIME FINISH TIME Order Entry E-mail 0 minutes 00:00 00:00 Wash Bowl, Mix Self 6 minutes 00:00 00:06 Fill Tray Self 2 minutes 00:06 00:08 Start Oven Roommate 1 minute 00:08 00:09 Baking Oven 9 minutes 00:09 00:18 Remove Roommate

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    Essay Length: 1,063 Words / 5 Pages
    Submitted: December 31, 2010
  • Lean Principles And Software Production:

    Lean Principles And Software Production:

    Introduction: Lean operating system or lean principles has been implemented in countless manufacturing companies and also adapted for industries as diverse as insurance and healthcare. Lean principles were developed as Toyota production system by Toyota motor company earlier known as Toyoda. The concept behind lean principles is to produce goods using less of everything compared to mass production: less human effort, less manufacturing space, less investment in tools, and less engineering time to develop a

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    Essay Length: 1,473 Words / 6 Pages
    Submitted: January 1, 2011
  • The Analysis Of Westjet'S Company Personality

    The Analysis Of Westjet'S Company Personality

    WestJet Airlines Ltd is a Canadian low-cost carrier based in Calgary, Alberta, that flies to most major cities in Canada and 11 cities in the United States. WestJet is the second-largest Canadian carrier behind Air Canada . The company's personality can be illustrated by its organizational structure, culture, values and the communication with the public and its employees. The culture and structure of WestJet is very much entrepreneurial. There are few levels of management, keeping

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    Essay Length: 660 Words / 3 Pages
    Submitted: January 1, 2011
  • Trend Analysis El Paso Cgp Company

    Trend Analysis El Paso Cgp Company

    El Paso CGP Company History El Paso CGP incorporated in Delaware in 1972 as a successor to a company founded in 1955. On Jan. 29, 2001, Co. merged with The Coastal Corporation, which was my initial choice of a company to research. They adopted their present name one-day after the merger, on Jan. 30, 2001. El Paso's principal operations include the transportation, gathering, processing and storage of natural gas, the exploration, development and production of

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    Essay Length: 983 Words / 4 Pages
    Submitted: January 2, 2011
  • Product Placement On American Idol A Study Of Burke's Pentad And Barthes Semiotics Theory

    Product Placement On American Idol A Study Of Burke's Pentad And Barthes Semiotics Theory

    In this world of mindless sitcoms and gratuitous soaps there is one show that will make you think. When shows like Survivor and Apprentice make you cheer for the strong, rich, good-looking person there is one show that allows you to cheer for the little guy. That show is American Idol. When there are new soft drinks, coming out every day in flavors that you have never heard of, there is one soft drink that

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    Essay Length: 1,347 Words / 6 Pages
    Submitted: January 2, 2011
  • Company Introduction And Analysis Paper

    Company Introduction And Analysis Paper

    Company Introduction and Analysis Paper on Wal-Mart By: Team A ECONOMICS FOR BUSINESS I - ECO/360 June 13, 2005 Abstract Wal-Mart has grown to be one of the biggest corporations in the world, employing 1.3 million workers worldwide in 2003 in over 4,300 stores with sales around $256 billion. They sell everything from clothing, tools, toys, electronic goods, appliances and groceries. A major force behind its success was the vision, enterprise and daring of its

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    Essay Length: 2,395 Words / 10 Pages
    Submitted: January 2, 2011
  • Pharmaceutical Company Analysis

    Pharmaceutical Company Analysis

    Industry Overview The Pharmaceutical industry is composed of companies that research, develop, produce, market, and sell chemical or biological substances for medical or veterinary use; these products include: prescription, generic, and over-the-counter drugs; vitamins and nutritional supplements; diagnostic substances. The companies also develop and manufacture drug delivery systems. The U.S. Pharmaceutical industry is the world leader in pharmaceutical research and drug production, with worldwide sales expected to reach $650 billion in 2006 (Pharma Executive). The

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    Essay Length: 5,531 Words / 23 Pages
    Submitted: January 2, 2011
  • Boeing Company Swot Analysis

    Boeing Company Swot Analysis

    Boeing Commercial Airplanes Group: Decision 2001 I. Current Situation A. Financial Performance - During the past five years, revenues continued to increase, but organizational difficulties caused erratic profitability and due to the engineer's strike, it had come downhill in 2000. B. Strategic Posture 1. Mission-Vision - For people to work together as a global enterprise for aerospace leadership. 2. Objectives - The Company wants to dominate the world's aircraft market as it once used to.

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    Essay Length: 1,225 Words / 5 Pages
    Submitted: January 2, 2011
  • Webdesign Company Business Plan

    Webdesign Company Business Plan

    Table of Contents Basic Information 2 Chapter 1 - Introduction 3 Chapter 2 - Summary 3 Chapter 3 - About Us 4 3.1. Vision 4 3.2. Mission 4 3.3. Values 4 3.4. Objectives 4 3.5. SWOTs 4 3.6. Strategies 5 3.7. Goals/Targets 6 Chapter 4 - Product/Service Descriptions 6 4.1. General Descriptions 6 4.2. Key Features 7 4.3. Main Benefits 7 4.4. Pricing Plans 7 4.5. Competitors' Offerings 8 4.6. Competitive Assessment 8 Chapter 5

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    Essay Length: 5,449 Words / 22 Pages
    Submitted: January 2, 2011
  • The Slade Company

    The Slade Company

    The clocking problem Despite apparent success of Slade Company, the manufacturer faces problems in the plating department. The production Manager, Ralph Porter, is concerned about dishonesty among employees, abusing the clocking system for logging in the work hours. The typical workweek in the department is 60 hours, with the first 40 hours paid on a straight time basis while additional hours were paid 50% higher (100% higher for week-end work). Classic days are worked from

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    Essay Length: 734 Words / 3 Pages
    Submitted: January 2, 2011
  • Chang Koh Ptd Company

    Chang Koh Ptd Company

    Questions: 1) Comment on the fixed salary system that Andrew adopted from his former employer. Why was this system not effective for motivating the plant workers? 2) Do you think that scrapping the fixed salary system and replacing it with the piece rate system was a good idea? What are some of the strengths and weaknesses of the piece rate system? 3) Why was Andrew unsuccessful in his efforts to improve product quality? Do you

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    Essay Length: 3,274 Words / 14 Pages
    Submitted: January 3, 2011
  • Benetton's Company Background

    Benetton's Company Background

    Benetton was founded as a single shop in Italy in 1965. Three years later the company expanded into France. Eventually, Benetton spread throughout Europe and by 1979 it was established in the United States. Benetton Group S.p.A is a unique global group that is a part of a larger organization known as the Edizione Holding Group. This is the holding company through which the Benetton family has ownership in many different businesses including hotels, publishing,

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    Essay Length: 351 Words / 2 Pages
    Submitted: January 3, 2011
  • Company Study-Canon

    Company Study-Canon

    CANON MARKETING PHILIPPINES INC. A STUDY PRESENTED FOR FINAL/ ORAL DEFNSE IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE CURRICULUM BUSINESS RESEARCH NOVEMBER 3, 2006 ACKNOWLEDGEMENT I wish to express my gratitude and profound appreciation to those people who in their own way help me accomplish this thesis as a requirement for the curriculum Business Research. To Ms. Domingo, my adviser, for her valuable assistance, suggestions, and knowledge shared in the realization of this thesis.

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    Essay Length: 8,608 Words / 35 Pages
    Submitted: January 3, 2011
  • Explain How The Product Life Cycle Can Be Applied To An Industry Of Your Choice

    Explain How The Product Life Cycle Can Be Applied To An Industry Of Your Choice

    The product life cycle (PLC) describes the stages a new product goes through from beginning to end. PLC includes four major stages: market introduction, market growth, market maturity and sales decline. I decided to take an industry of cameras production as an example. I will show an application of PLC to the period, when cameras producers introduced such new product as digital cameras. In the market introduction stage, when this type of cameras were introduced

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    Essay Length: 701 Words / 3 Pages
    Submitted: January 3, 2011
  • Comparing Productions Of Hamlet

    Comparing Productions Of Hamlet

    Since William Shakespeare began his career as a playwright, many others have attempted to produce their own versions of his plays. One play which has been produced time and time again is Hamlet. Whether Hamlet is performed live or simply a movie, each production has its own unique spin on the stories within the play, and each has its own “feel”. Michael Almereyda’s Hamlet places the story in modern day New York City, with Ethan

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    Essay Length: 1,515 Words / 7 Pages
    Submitted: January 4, 2011

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