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  • A Relational Study On Customer Satisfaction, Trust , Switching Barriers And Over All Customer Retention In The Context Of Unitrend Ltd.

    A Relational Study On Customer Satisfaction, Trust , Switching Barriers And Over All Customer Retention In The Context Of Unitrend Ltd.

    Acknowledgement In the preparation and finish this internship report, I acknowledge the encouragement and assistance given by a number of people and institution. I am most grateful to the Unitrend management to give me the opportunity to complete my internship in their organization. I would like to convey my thankfulness to my supervisor Mr. Abul Bashar , for sharing his ideas and interests with me about my study. He always gave me his suggestions in

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    Essay Length: 4,148 Words / 17 Pages
    Submitted: December 28, 2010
  • Case Study: P & G Scope Vs Plax

    Case Study: P & G Scope Vs Plax

    Define the problem Plax entering the market in 1998 has seen a significant attainment in market share in which the competition lead by P&G, Scope, has 32%. With Plax's attainment in two years time, P&G sees the potential of losing market shares in the product category. She is concerned that with all the competitions such as Listerine following suit of Plax's new position for the product category of "Plaque fighter" in addition to fresh breath

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    Essay Length: 948 Words / 4 Pages
    Submitted: December 28, 2010
  • Omnitel Case Study

    Omnitel Case Study

    Executive Summary Omnitel Pronto Italia (Italy’s second mobile phone service provider) is faced with an opportunity to introduce a new market driven strategy. One problem it faces is in differentiating itself from Telecom Italia Mobile (TIM), a state owned and operated provider who until Omnitel’s entrance into the market had a monopoly over the Italian telecommunications market. The second issue is implementing a pricing strategy and plans that TIM will not view as price

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    Essay Length: 1,525 Words / 7 Pages
    Submitted: December 29, 2010
  • Comparison Between Kpmg Integrity Study Of 2005-2006 And Acfe Report To Thenation

    Comparison Between Kpmg Integrity Study Of 2005-2006 And Acfe Report To Thenation

    In my comparison between KPMG integrity study of 2005 2006 and ACFE 2006 report to the Nation, I found both reports to have very different styles. The ACFE report concentrates on the organization as a whole. It focuses on how occupation fraud is committed and the effect that it has in the organization. Based on ACFE-2006 report findings, "the typical organization loses 5% percent of its annual revenues to occupational fraud, roughly $652 billion

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    Essay Length: 700 Words / 3 Pages
    Submitted: December 29, 2010
  • Case Study Of One Heat Recovery Ventilators Manufactory

    Case Study Of One Heat Recovery Ventilators Manufactory

    We are operating a 65,000-square-foot manufacturing plant to produce mainly heat recovery ventilators (HRV). Our planet manager, Patrick, discovered a serious quality problem with our main product line. The foam insulation in a batch of HRVs had begun to delaminate, making the likelihood of equipment malfunction very high. We have two types of HRV: residential and commercial. A typical HRV residential unit costs between $550 and $0. According to the records, approximately 60 %

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    Essay Length: 434 Words / 2 Pages
    Submitted: December 29, 2010
  • Shrimp Cultivation In Coastal Areas. A Case Study On Bangladesh

    Shrimp Cultivation In Coastal Areas. A Case Study On Bangladesh

    Shrimp Cultivation in Coastal Areas By Nasiha Musarrat Submitted to: Dr. Syed Naimul Wadood Assistant Professor Department of Economics North South University Eco 260 Fall 2007 Dated: December 17, 2007 Preface The paper I am beginning to write is a partial requirement of the Environmental Economics Course (Coded Eco 260) under the guidance of my faculty, Dr. Naimul Wadood. I am writing this paper to enlighten people about not believing everything negative written in the

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    Essay Length: 6,725 Words / 27 Pages
    Submitted: December 29, 2010
  • Hmv Case Study

    Hmv Case Study

    HMV Mini case study HMV is a Retail company, originally known as His Master's Voice. The stores are currently the largest in the UK music retail industry. In 1921 the Gramophone Company opened its first HMV shop in London. In 1998, HMV media acquired Waterstone's for Ј300 million. Three years later HMV Group plc was floated on the London stock exchange. HMV focuses on providing its customers with access to the widest possible range

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    Essay Length: 1,295 Words / 6 Pages
    Submitted: December 31, 2010
  • Legal Studies 3/4

    Legal Studies 3/4

    VCAA 2001 Question 8 A. Discuss the strengths and weaknesses of parliament as a law-maker. Illustrate your answer with a comparison of law-making by courts. (12 marks) Parliaments primary role is to make laws on behalf of the community as the need arises. Parliament can also change the law as the need arises. Eg//cloning. As parliament only sits for a small portion of the year they cannot always change the law as the need arises.

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    Essay Length: 1,850 Words / 8 Pages
    Submitted: December 31, 2010
  • Business Policy - Rover Honda Case Study Analysis

    Business Policy - Rover Honda Case Study Analysis

    Introduction What are "core competencies" ? - Core competencies are those capabilities that are critical to a business achieving competitive advantage. - The starting point for analysing core competencies is recognising that competition between businesses is as much a race for competence mastery as it is for market position and market power. - Senior management cannot focus on all activities of a business and the competencies required to undertake them. - So the goal is

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    Essay Length: 625 Words / 3 Pages
    Submitted: December 31, 2010
  • Nordstrom Case Study

    Nordstrom Case Study

    This case describes the great success of the Nordstrom shoe stores across the United States. Nordstrom grew to be the largest independent shoe store in the United States. Their motto is "Nobody does it better than Nordstrom". The company became so successful that local governments supported and subsidized the opening of Nordstrom in their cities, as a means of city development and fighting unemployment. The company has developed an excellent reputation for customer service, despite

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    Essay Length: 409 Words / 2 Pages
    Submitted: December 31, 2010
  • Omnitel Case Study

    Omnitel Case Study

    Omnitel Case Study The Italian consumer perceived the cellular phone was a possession that was both expensive and exclusive, something that only people of a certain stature had the right to own. Italians, as fashion conscious people, liked to show off to their friends that they have the most fancy, most expensive, most technologically advanced handset available. Above that phones were used as an expression of one's personality. 1. TIM - Telecom Italia Mobile, during

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    Essay Length: 711 Words / 3 Pages
    Submitted: January 1, 2011
  • Omnital Case Study

    Omnital Case Study

    Omnitel Pronto Italia Free Essay, Term Paper and Book Report OMNITEL PRONTO ITALIA 1)Competitive Advantage Focus on Customer service : *Polite Operator *Minimum waiting time *One stop calling - trained operator 2) Why did the launch not performed? Due to the fact that: *The business is at its infancy *Cellular culture is not The customer didn't appreciate enough thedeveloped yet ( low penetration ) Onmitel didn'tCustomer Service *There is not enough territory coverage Onmitel didn't

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    Essay Length: 284 Words / 2 Pages
    Submitted: January 1, 2011
  • Ums Case Study

    Ums Case Study

    Unique Mining Service (UMS) Company Background Unique Mining Services Public Company Limited (hereinafter referred to as ("Company" or "UMS"), established by Unique Gas & Petrochemicals Public Company Limited (hereinafter referred to as "UPG") and Mr. Somboon Siriphaiboonphongs, who holds the shares in percentage of 51 and 49 respectively, has duly been registered as a company on 17 March 1994, with its initial registered capital of 1 million bath. At first, the Company dealt in a

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    Essay Length: 2,350 Words / 10 Pages
    Submitted: January 1, 2011
  • Innovation

    Innovation

    ANALYSING CREATIVITY PRODUCT: SACHET OF CHIK SHAMPOO Pre innovation: shampoo bottle for urban cities and educated people. Price: around Rs.100 for 100 ml bottle Product of MNC like HLL, P& G, avon, amway, etc Innovation Creativity: idea of selling product like shampoo in sachet at price of just 50 paisa and targeting rural market. Here's a classic example which illustrates this perfectly: CavinKare's Chik shampoo in 50-paise sachets - a huge success which redefined shampoo

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    Essay Length: 793 Words / 4 Pages
    Submitted: January 1, 2011
  • A Study Of The Gilded Age

    A Study Of The Gilded Age

    A Study of Social and Economic Aspects of the Gilded Age Henry James and Abraham Cahan lived in the turn of the twentieth century, where social and economic corruptions were gilded by the extreme wealth of the few. This period also marked the beginning of a distinction between the European and American culture. Both authors artistically create in their stories the tragedy and drama of Americans in Europe and Europeans in America. James lived comfortably

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    Essay Length: 2,241 Words / 9 Pages
    Submitted: January 1, 2011
  • Study On India's Population

    Study On India's Population

    A Study On India's Population a. Size of the population compared to the world population The world has a population of 6 billion. India alone has a population of 1 billion approximately. India accounts for 16% of the world's population approximately. b. India 's geographic area compared to the world geographic area? What percentage is India 's geographic area and density of population? By area, India is the seventh largest country in the world. It

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    Essay Length: 1,553 Words / 7 Pages
    Submitted: January 2, 2011
  • Case Study: Proctor And Gamble

    Case Study: Proctor And Gamble

    Case study : Proctor and Gamble Can you name the best marketing company in the world? It is a very difficult question. Too often we confuse big revenues, innovative products, famous brands or remarkable ad campaigns with marketing excellence. Don't get me wrong: all of the above are wonderful corporate assets, but they do not necessarily denote marketing excellence. A truly great marketing organisation displays excellence in all fields of our discipline. And that is

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    Essay Length: 618 Words / 3 Pages
    Submitted: January 2, 2011
  • Product Placement On American Idol A Study Of Burke's Pentad And Barthes Semiotics Theory

    Product Placement On American Idol A Study Of Burke's Pentad And Barthes Semiotics Theory

    In this world of mindless sitcoms and gratuitous soaps there is one show that will make you think. When shows like Survivor and Apprentice make you cheer for the strong, rich, good-looking person there is one show that allows you to cheer for the little guy. That show is American Idol. When there are new soft drinks, coming out every day in flavors that you have never heard of, there is one soft drink that

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    Essay Length: 1,347 Words / 6 Pages
    Submitted: January 2, 2011
  • Critical Thinking Case Study

    Critical Thinking Case Study

    Critical Thinking Case Study Table of Contents Executive Summary 3 Introduction 4 Discussion/Analysis 5 Problem Definition 5 Problem Solutions 6 Conclusion and Recommendations 9 Rational for Proposed Solutions 9 References Cited: 11 Executive Summary Faith Community Hospital is committed to providing health services to the community in which they serve. Their goal is to be able to do this by collaborating with partners who share the same vision and values. This is defined in their

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    Essay Length: 2,098 Words / 9 Pages
    Submitted: January 2, 2011
  • Company Study-Canon

    Company Study-Canon

    CANON MARKETING PHILIPPINES INC. A STUDY PRESENTED FOR FINAL/ ORAL DEFNSE IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE CURRICULUM BUSINESS RESEARCH NOVEMBER 3, 2006 ACKNOWLEDGEMENT I wish to express my gratitude and profound appreciation to those people who in their own way help me accomplish this thesis as a requirement for the curriculum Business Research. To Ms. Domingo, my adviser, for her valuable assistance, suggestions, and knowledge shared in the realization of this thesis.

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    Essay Length: 8,608 Words / 35 Pages
    Submitted: January 3, 2011
  • Cost Improvement By Design Innovation

    Cost Improvement By Design Innovation

    Company : Agilent Technologies Product : Optical Mouse for Personal Computers Year of Introduction : 1999 Aspect Modified : Introduced a tiny Infrared Camera Sensor in the Mouse Customer Value Created : Optical mice have several benefits over track-ball mice: * No moving parts in mouse means less wear and a very low chance of mechanical failure. * There is no way for dirt to get inside the mouse and interfere with the tracking sensors.

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    Essay Length: 291 Words / 2 Pages
    Submitted: January 3, 2011
  • Case Study

    Case Study

    For more information visit frogdesign.com CASE STUDY Challenge Blockbuster's relationship with its public has always been mediated by the retail environment. Yet with the recent advent of online rental services, the question became how to translate that balance of authority and familiarity into the digital market. Blockbuster came to frog to conceptualize, design, and create a new user-friendly website that would raise online capabilities to the quality of service the brand was known for. The

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    Essay Length: 538 Words / 3 Pages
    Submitted: January 3, 2011
  • Starbucks Case Study

    Starbucks Case Study

    Introduction Starbuck’s strategy focused on three components; high-quality coffee, intimate service, and ambient atmosphere. Starbucks worked closely with growers in Africa, South and Central America, and Asia-Pacific regions to insure the quality of its product. Starbucks called all employees' "partners" and worked hard to train them with the skills necessary to best serve the customer. The atmosphere at Starbucks was crafted after the European-style espresso bar. The company goal was to create ambience through the

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    Essay Length: 1,629 Words / 7 Pages
    Submitted: January 4, 2011
  • News Corporation

    News Corporation

    The News Corporation Executive summary The present paper analyses the current environmental and industry factors of the TNC, one of the leading companies in the global media business. This analysis produces the holistic view of the macro factors that affect the industry players and the company. Basing on the industry and business environment analysis the paper reviews current opportunities and threats, strengths and weaknesses. The paper reviews the competitive environment and the way the company

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    Essay Length: 3,991 Words / 16 Pages
    Submitted: January 4, 2011
  • Marketing Innovation

    Marketing Innovation

    Marketing Innovation Strategy Marketing Innovation is a multifaceted occurrence, which can be operated in different ways. According to Doyle (1998) “Innovation in marketing is the latest analysis of the best practice and a unique collection of the empirical material describing both systems innovation and the launch of new product.” Refer to the article of Danaya Thongsima, the innovation studies have been composed of several diverse groups of researchers such as economists, management technologies, organizational sociologists

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    Essay Length: 310 Words / 2 Pages
    Submitted: January 4, 2011

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