Soccer: Why It Can'T Make

Soccer Ð'-- or football (or futbol), as it is called by the rest of the world outside the United States Ð'-- is surely the most popular sport in the world. Every four years, the world championship of soccer, the World Cup, is watched by literally billions all over the world, beating out the United States professional football's Superbowl by far. It is estimated that 1.7 billion television viewers watched the World Cup final between France and Brazil in July of 1998. And it is also a genuine world championship, involving teams from 32 countries in the final rounds, unlike the much more parochial and misnamed World Series in American baseball (that doesn't even involve Japan or Cuba, two baseball hotbeds). But although soccer has become an important sport in the American sports scene, it will never make inroads into the hearts and markets of American sports the way that football, basketball, hockey, baseball, and even tennis and golf have done. There are many reasons for this.

Recently the New England Revolution beat the Tampa Bay Mutiny in a game played during a horrid rainstorm. Nearly 5000 fans showed up, which shows that soccer is, indeed, popular in the United States. However, the story of the game was buried near the back of the newspaper's sports section, and there was certainly no television coverage. In fact, the biggest reason for soccer's failure as a mass appeal sport in the United States is that it doesn't conform easily to the demands of television. Basketball succeeds enormously in America because it regularly schedules what it calls "television time-outs" as well as the time-outs that the teams themselves call to re-group, not to mention half-times and, on the professional level, quarter breaks. Those time-outs in the action are ideally made for television commercials. And television coverage is the lifeblood of American sports. College basketball lives for a game scheduled on CBS or ESPN (highly recruited high school players are more likely to go to a team that regularly gets national television exposure), and we could even say that television coverage has dictated the pace and feel of American football. Anyone who has attended a live football game knows how commercial time-outs slow the game and sometimes, at its most exciting moments, disrupt the flow of events. There is no serious objection, however, because without television, football knows that it simply wouldn't remain in the homes and hearts of Americans. Also, without those advertising dollars, the teams couldn't afford the sky-high salaries of their high-priced superstars.

Soccer, on the other hand, except for its half-time break, has no time-outs; except for half-time, it is constant run, run, run, run, back and forth, back and forth, relentlessly, with only a few seconds of relaxation when a goal is scored, and that can happen seldom, sometimes never. The best that commercial television coverage can hope for is an injury time-out, and in soccer that happens only with decapitation or disembowelment.

Second, Americans love their violence, and soccer doesn't deliver on this score the way that American football and hockey do. There are brief moments, spurts of violence, yes, but fans can't expect the full-time menu of bone-crushing carnage that American football and hockey can deliver minute after minute, game after game. In soccer, players are actually singled out and warned Ð'-- shamed, with embarrassingly silly "yellow cards," for acts of violence and duplicity that would be smiled at in most American sports other than tennis and golf.

Third, it is just too difficult to score in soccer. America loves its football games with scores like 49 to 35 and a professional basketball game with scores below 100 is regarded as a defensive bore. In soccer, on the other hand, scores like 2 to 1, even 1 to 0, are commonplace and apparently desirable; games scoreless at the end of regulation time happen all the time. (In the 515 games played in the final phase in the history of the World Cup games through 1994, only 1584 goals have been scored. That's three

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