Mcdonald's

McDonald's Corporation (MCD) is the world's leading global food service retailer. Its "golden arches" and Ronald McDonald mascot is the most famous trademark recognized worldwide. The corporation was founded by Ray Kroc and is based in Oak Brook, Illinois. The Corporation's expansion is over 30,000 local restaurants in 119 countries, serving 50 million people each day. Approximately 70% of McDonald's restaurants are owned and operated by independent entrepreneurs. McDonald's opens a new restaurant every three hours and has twice the market share of its closest U.S. competitor Burger King.

McDonald's maintain its competitive advantage by constantly creating new items to its menu. With the introduction of new salads for adults and began offering fruit and milk for kids in their Happy Meals. Its corporate goal is to drive long-term, sustainable, profitable growth and increase shareholder value. They will achieve this goal by continuing to focus on their customers and maintaining financial discipline. (www.Mcdonalds.com)

With Americans always on the go, the fast food industry has become an integral part of our lives. The four market leaders in the fast food industry are McDonald's Corporation, Yum! Brands, Burger King, and Wendy's International, Inc. McDonalds' additionally operates Boston Market, Aroma Cafй, Donato's Pizza and Chipotle Mexican Grill. The industry is very competitive with numerous chains domination the market. McDonald's sales growth reported a climb 5.7% from a year ago, contributed to debit/credit cards.

Jim Cantalupo, McDonald's Chairman and CEO announced that its future projection is to sale Donatos Pizzeria back to its founder. They will discontinue its non-McDonald's brands outside the U.S and retain its minority investment in Pret A Manger. They intend to exit its domestic joint venture with Fazoli's. The company's objective is

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