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Globalzation

Essay by   •  November 25, 2010  •  758 Words (4 Pages)  •  1,114 Views

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In today's world there are signs of McDonaldazation everywhere. It is impossible to go anywhere and not see sings of its ever growing presence. McDonaldzation is something that all must scum to. My position is, it brings familiar sights, looks, and even tastes in our rapidly growing and ever changing world. Without out it where would we be?

The time that I spent at McDonalds, I noticed a few keys things. The first and most obvious is familiarity. Just about every McDonalds on the face of the planet is the same. You have a fast moving line, people rushing in and out. People ordering by simply just saying a number. I came to the conclusion most people have in mind what they are going to order way before they step foot in an actual McDonalds. The reason for this is because the menu never changes. If in fact the menu does change, it is so slight that it goes unnoticed. Familiarly comes into to play there. They make people get so familiarized with the menu they hardly have to look at it to order. Another example I want to point out is the color scheme. Just about every single McDonalds has the same color scheme. The same cheap plastic tray, booths, tables, they are the same color everywhere you go. Once again the make a familiar so you do not feel out of place at any McDonalds, where it be in Las Vegas or New York. Familiarity in my opinion is the hugest factor in McDonalds success.

The next most obvious thing I noticed is the control. McDonalds has a lot of control. Not only are the workers controlled but the customers are controlled as well. I noticed several interactions between the person that was taking the order and the costumer. The same thing was repeated every time; there was not even a change in voice or expression. This is a good example of the workers on controlled to say the something, somewhat like a machine. I believe this leads to equality, it makes all the customers feel equal. Disregarding their social status. The customers are controlled in much the same way the workers are. They pick up there own food, it is not brought to them like at normal restraints. They then sit down eat and clean up after them selves. I noticed people doing it without even thinking twice, picking up all there trash and carrying it on their tray to the waste basket. This is done every time someone chooses to eat at a McDonalds. This shows exactly how powerful McDonalds control is, they have condition the customer to pick up after them selves.

The other place of business

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