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  • Werbeartikel Als Instrument Der VerkaufsfцRderung (Promotional Items And Sales Promotion)

    Werbeartikel Als Instrument Der VerkaufsfцRderung (Promotional Items And Sales Promotion)

    INHALTSVERZEICHNIS ABKЬRZUNGSVERZEICHNIS II ABBILDUNGSVERZEICHNIS III 1. EINLEITUNG 1 1.1. Problemstellung 1 1.2. Zielsetzung und Forschungsfragestellung 2 1.3. Aufbau und Methode 2 2. DIE VERKAUFSFЦRDERUNG 3 2.1. Begriff und Einordnung in den Marketing-Mix 3 2.2. Ebenen und Instrumente der Verkaufsfцrderung 4 2.2.1. Verbrauchergerichtete Verkaufsfцrderung (Consumer Promotion) 4 2.2.2. Handelsgerichtete Verkaufsfцrderung (Trade

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    Words: 2,694  •  Pages: 11
  • West Indies Yacht Club: When Cultures Collide

    West Indies Yacht Club: When Cultures Collide

    Case Analysis: West Indies Yacht Club Resort: When Cultures Collide The British Virgin Islands (BVI’s) are made up of thirty-six islands, less than half of which are actually inhabited. Though the government of the British Virgin Islands has restricted development and growth, the vacation and tourism industry has ceased to

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    Words: 2,926  •  Pages: 12
  • West Point Market

    West Point Market

    Introduction The West Point Market was founded in 1936 by 3 partners, John Seiler, Harry Anderson, and Harold Dwight Vernon in Akron, Ohio. With an investment of $ 500.000 each and their special knowledge and skills, they founded the originally named Point Market with a width of 3000 square feet

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    Words: 3,345  •  Pages: 14
  • West Wind

    West Wind

    Questions for Session 7 California Company (the yogurt manufacturer): This West Coast company's CEO, Milo Winston, wants to exchange his old King Air 200 for Atlantic's Westwind. His King Air 200 is priced at $1.9 million and has agreed to buy the Westwind for $3.8 million if he is given

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    Words: 565  •  Pages: 3
  • Western Dialysis

    Western Dialysis

    Executive Summary Western Dialysis Clinic is an independent, non-profit full service rental dialysis clinic. The clinic currently provides two types of treatments, which include Hemodialysis (HD) and Peritoneal (PD). The existing system used by Western Dialysis Clinic is the traditional ratio-of cost-to-charges (RCC) method. Under this system the traceable supply

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    Words: 1,794  •  Pages: 8
  • Western Dialysis Clinic

    Western Dialysis Clinic

    Advanced Management Accounting, R. S. Kaplan, A. A. Atkinson, International Edition, Third Edition, Prentice Hall International, Inc, 1998 p. 116. Answer all four requirements of the case study. In addition to these requirements you are recommended to exhibit your ability to: 1) Critically evaluate the advantages and drawbacks of traditional

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    Words: 2,747  •  Pages: 11
  • Western Europe Analysis

    Western Europe Analysis

    REGIONAL ANALYSIS CHECKLIST WESTERN EUROPE 1. Name all the countries in the region a. Give a brief economic history (past 50 years) of each country France: - One of the members who helped the creation of the European Economic Community (EEC) in 1957. - In January 2002, the Euro replaced

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    Words: 1,417  •  Pages: 6
  • Western Utilities Company

    Western Utilities Company

    Western Utilities a privately owned utility company currently faced with financial inefficiencies resulting from an expansion of its facilities. MBO is being implemented by John Givens and Hilda Hirsh to identify key standards with which to control performance. President Robert Delgado has personally asked them to raise the standard of

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    Words: 256  •  Pages: 2
  • Westerners Doing Business With China

    Westerners Doing Business With China

    Westerners doing business with China PERSONAL SKILLS DEVELOPMENT An essay about Cross Cultural Differences Table of Contents 1. Introduction ............................................................................................................3 2. Chinese Economy......................................................................................................4 3. Differences between Chinese and German Business Culture...................6 4. Chinese Values and Negotiation Style...............................................................9 5. Conclusion.................................................................................................................10 6. Appendix....................................................................................................................11 List of References...................................................................................................................15 1. Introduction The remarkable economic growth

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    Words: 2,538  •  Pages: 11
  • Westpac

    Westpac

    Westpac BML case - exam preparation - printed 27 May 2006 Obtaining ACCC approval This was obtained for two reasons: ▪ in light of Wallace enquiry, ACCC accepted W's submission that market should be segmented into six product markets for retail banking, and that "substantial lessening of competition" test could

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    Words: 434  •  Pages: 2
  • Weymouth Steel Corporation

    Weymouth Steel Corporation

    WEYMOUTH STEEL CORPORATION Weymouth Steel Corporation is currently in the sort of dilemma which may turn into a disaster for the company. However, given the situation if the top management is able to inspire its employees (who survive this downsizing) with a vision and hope for the rejuvenation of the

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    Words: 992  •  Pages: 4
  • Wharehouse One

    Wharehouse One

    Abstract Warehouse One focuses on a female-owned and operated business with its offices in an inner city location in Kansas City, Missouri. Founder and CEO, Mary Lou Jacoby, is dissatisfied with the company's growth rate. She has a current opportunity to develop the forklift market in the US and in

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    Words: 488  •  Pages: 2
  • What A Manager Does

    What A Manager Does

    What a manager does and how it is done can be categorized by Henri Fayol's four functions of management: Planning, Organizing, Leading and Controlling. What a manager can change falls distinctively into the three categories stated in the definition of change: people, structure, and technology. The manager can make alterations

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    Words: 2,837  •  Pages: 12
  • What Are Mutual Funds

    What Are Mutual Funds

    A mutual fund is a common pool of money into which investors with common investment objectives place their contributions that are to be invested, in accordance with the stated objective of the scheme. The investment manager invests the money collected into assets that are defined by the stated objective of

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    Words: 297  •  Pages: 2
  • What Are The Differences In Leadership At Green River And Fmc Aberdeen?

    What Are The Differences In Leadership At Green River And Fmc Aberdeen?

    What are the differences in Leadership at Green River and FMC Aberdeen? Green River's leadership is hierarchical and referred to autocratic/authoritarian style with the control (all decision made at the top) coming from the top management, often employing authoritarian leadership style versus participatory model (like Aberdeen), with particpatory/transformative leadership style.

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    Words: 1,468  •  Pages: 6
  • What Are The Key Problems Involved In Maintaining The Competitive Advantage In A Growing Industry Or Environment.

    What Are The Key Problems Involved In Maintaining The Competitive Advantage In A Growing Industry Or Environment.

    The Three pure generic competitive strategies are cost leadership, differentiation and focus. Each factor has its own advantages and disadvantages. A company should balance these factors in order to be successful. For growing industries, there are several other sub factors like chaining, franchising, etc. Our article will focus primarily on

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    Words: 763  •  Pages: 4
  • What Are The Motivating Characteristics Of Work? Discuss With Reference To Well-Known Theories Of Work Motivation.

    What Are The Motivating Characteristics Of Work? Discuss With Reference To Well-Known Theories Of Work Motivation.

    Motivation is a very important aspect of our everyday life, as our motives are major determinant of our behaviour in work, at home, everywhere. The subject of motivation covers many question from different areas e.g. areas associated with business: �What stimulates people at work?’ �What drives people to do the

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    Words: 2,274  •  Pages: 10
  • What Can Brown Do For You

    What Can Brown Do For You

    United Parcel Service Incorporated was formerly known as United Parcel Service of America. The principal activities of the group are express carrier, package delivery and provision of specialized transportation and logistics services. The primary business of the group is the time-definite delivery of packages and documents throughout the United States

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    Words: 702  •  Pages: 3
  • What Causes House Prices To Rise In The Uk Market

    What Causes House Prices To Rise In The Uk Market

    Housing markets are peculiar for a number of reasons. First, houses take time to build, so when demand rises, supply can only respond with a considerable lag What causes house prices to rise? Prices rise through a combination of factors on both the supply and demand side of the housing

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    Words: 401  •  Pages: 2
  • What Do Users Of Financial Reports Want

    What Do Users Of Financial Reports Want

    Purpose This Executive Report summarizes a series of interviews with preparers of financial statements and commercial and investment bankers that sought to answer the question, what do users of private company financial statements want? It has been prepared with Financial Executives International’s Committee on Private Companies for FEI members and

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    Words: 8,993  •  Pages: 36
  • What Gets Measured Gets Done

    What Gets Measured Gets Done

    WHAT GETS MEASURED GETS DONE Tom Peters was one of first business gurus who acknowledged the importance of using quantitative measures for ensuring that work is done and even results can be improved. In his article “What gets measured gets done” published in 1986 (Peters, 1986) he is giving examples

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    Words: 1,495  •  Pages: 6
  • What Is "Porter's 5 Forces Analysis"?

    What Is "Porter's 5 Forces Analysis"?

    Porter identified five competitive forces that shape every single industry and market. These forces help us to analyze everything from the intensity of competition to the profitability and attractiveness of an industry. The following image shows the relationship between the different competitive forces. Threat of New Entrants - The easier

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    Words: 460  •  Pages: 2
  • What Is A Merit Good?

    What Is A Merit Good?

    A merit good is a good that is deemed intrinsically desirable by society due to its positive externalities. An example of a merit good is education. Education confers private benefit to the individual as there is personal satisfaction in gaining skills or knowledge. Furthermore, education allows an individual to get

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    Words: 300  •  Pages: 2
  • What Is A Pest Analysis?

    What Is A Pest Analysis?

    Introduction In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). The “radical and ongoing changes occurring

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    Words: 2,221  •  Pages: 9
  • What Is A Project?

    What Is A Project?

    As organizations have recognized the important of projects to their success, project management has become a focal point of improvement efforts. Project management applies principles, concepts, tools and techniques to improve project performance and organizational effectiveness. Project management adds value by improving the probability of consistently successful projects. What is

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    Words: 848  •  Pages: 4
  • What Is A Resume

    What Is A Resume

    A resume is a professional advertisement about yourself that describes what you have done in the past into what you aim to do in the future. It should be clear and influentially display your qualifications and set you apart from the competition. "Why the employer should hire you, is the

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    Words: 307  •  Pages: 2
  • What Is A Sweatshop

    What Is A Sweatshop

    What is a sweatshop? The term "sweatshop" was first used in the late 19th century to describe aspects of the tailoring trade, but sweatshop conditions exist in other industries as well. (Cara Metz 1991) A sweatshop can be described as a lousy place to work. Workers can experience exploitation in

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    Words: 295  •  Pages: 2
  • What Is Accounting

    What Is Accounting

    "What is Accounting?" The four companies I chose to invest in are CIBC (CM), Canadian pacific rail way (CP), Enbridge (ENB) and Telus (T). Each and every company has influenced me in one way or other to make me invest in their stocks. I wanted a safe investment that can

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    Words: 687  •  Pages: 3
  • What Is Ad And Disad Of Globalization?

    What Is Ad And Disad Of Globalization?

    AE 100 Essay In the last 20 years, globalization is a very buzz-word which people can head it from government, business, and media. Therefore, as a buzz-word, people give it a common definition: ÐŽoa rapid increase in international trade and investment in the last 20 years which is breaking down

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    Words: 428  •  Pages: 2
  • What Is An Entrepreneur?

    What Is An Entrepreneur?

    What is an Entrepreneur? Debated for many years, this vital question to the study of entrepreneurship continues to be criticised and analysed by some of the worlds leading researchers. The term entrepreneur comes from the French word entreprendre, which means to under take or to go between. Entrepreneurship did not

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    Words: 2,056  •  Pages: 9
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