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Sales Intelligence

Essay by   •  November 8, 2017  •  Research Paper  •  2,006 Words (9 Pages)  •  686 Views

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SALES INTELLIGENCE

  1. An interview to the general director of Stef Logistique Restaurant about differences in serving multinationals or local restaurants.[1]

The World of Restauration Hors Foyer (RHF) is very disparate. It goes from the various communities (schools, hospitals …) to the multitude of small restaurants or bistros, to the major food chains such as Mac Donald’s, Quick or Flunch. Logistics organizations are therefore very diverse. “Two main scenarios must be distinguished: either the RHF works with wholesalers who also take on the logistics functions, or, especially for large chains, it structures its own logistics and in this case can call on service providers, “explains Jacques Lemaistre, CEO of Stef Logistique Restauration.

  1. Stef serves the transnational consumer goods company Unilever in order to reconcile contradictory objectives: reduced CO2 emissions and more frequent deliveries to retailers[2]

Manufacturers of consumer goods must reconcile contradictory objectives: reduced CO2 emissions and more frequent deliveries to retailers. The pooling of transport resources, which increases load factors while cutting costs, offers a solution. STEF’s innovation was to offer Unilever and two other manufacturers using the STEF Plessis-Belleville logistics platform, to mutualisation transport resources without increasing operational constraints. This solution enables Unilever and manufacturing partners to benefit from savings derived from this mutualisation without the drawbacks of a shared flow management, independently of volumes delivered.

  1. A report about two of Stef’s major clients[3].

Auchan has reported lower-than-expected growth for its fiscal first half, hurt by weakness in its home market where it is caught up in a price war with Carrefour and others. It reported 25.9 billion euros ($30.81 billion) in sales during the period.

In France alone, the source of a third of its retail business, revenue fell 1.8 percent to 8.522 billion euros, dragged down by falling sales in the highly competitive hypermarket arena.

European leader Carrefour on Wednesday 2/9 reported weaker-than-expected first-half earnings as intense retail competition weighed on its margins and it warned profits could slump 12 percent in the full year.

  1. NESTLE, PEPSICO, STEF and TRI-VIZOR WIN THE « EUROPEAN GOLD MEDAL FOR SUPPLY CHAIN AND LOGISTICS – PROJECT OF THE YEAR»[4]

Nestlé and PepsiCo shared the storage, co-packing and distribution of fresh and chilled food products to their retail customers in Belgium and Luxembourg. Nestlé and PepsiCo selected STEF to be their common logistics services operator. TRI-VIZOR acted as the “independent agent” guaranteeing the neutrality of their joint operation and its adherence to competition rules. Through the consolidation and proactive synchronisation of part of Nestle and PepsiCo’s loads, the crosscompany cooperation thus developed significantly cut costs and, more importantly, reduced CO2 emissions.

PURCHASING INTELLIGENCE

  1. The opening of a new warehouse built by the supplier Pitch Promotion.[5]

On 4 July, the European cold refrigeration operator, Stef, inaugurated a new site dedicated to the direct delivery of distribution platforms and catering for out-of-home restaurants in France in Darvault, Seine-et-Marne on behalf of agri-food manufacturers. This project, which is part of an operation supported by the State, was made possible thanks to the combined actions of the departments of the Prefecture and the Seine-et-Marne Departmental Council, Pays de Nemours, as well as teams of Pitch Promotion, general contractor.

  1. Toyota signs a contract with Stef to manage its truck fleet[6]

In 2015, STEF initiated a major programme to redesign its business model for the management of its material handling equipment in Europe. A tender was launched with key market leaders to choose a partner to accompany the Group during this transition. In December, Toyota Material Handling won the tender with an efficient and innovative service offering to improve working conditions, equipment productivity and maintenance. Toyota Material Handling Europe will contribute important human resources to support STEF’s management of their truck fleet.

  1. Supplier Renault projects the largest all-electirc truck of the Midlum type for Stef.[7]

Developed by Renault Trucks on a Midlum vehicle chassis in partnership with PVI and IFP Énergies nouvelles, this 16 t vehicle emits no CO2 and generates no noise nuisance when in motion. It was operated under real life conditions by logistics specialist STEF on behalf of its client Carrefour France until the end of December 2013. After delivering fresh and frozen goods for 18 months and covering a total of 16,000 km, technical and environmental appraisals are both particularly positive.

KEYWORDS (CLIENTS AND SUPPLIERS):

Netko, Burger King, La Meridionale, Group Le Duff, KFC, Pizza Hut, Grupo Vips, Quick, Tavazzano platform, Gilbert Dupont, KS Construction, Toyota, Darvault, Pitch Promotion, Unilever; Auchan, Carrefour, Emmi, assets, leases. Chateauborg, coimbra

LEGAL AND GOVERNMENTAL INTELLIGENCE

  1. OBJECTIVE CO2[8] 

The activity of STEF is highly regulated and has to do with perishable or sensitive products and come in direct contact with populations. The company has therefore always been concerned by the issues which come today under the umbrella of sustainable development. One of the main themes is the respect of the environment, that means less pollution and less greenhouse gas emission. Thanks to its commitment on this theme, the company obtained on September 2016 the label OBJECTIVE CO2, STEF has been able to reduce its greenhouse emission of 20%. The permormance has been measured according to the HBEFA European guidelines (emission= traffic activity x emission factor).

  1. HYGIENE-PACKAGE[9] 

STEF's Health Control Plan (HCP) describes the measures taken to ensure the health and safety of the Group's activities regarding potential biological, physical and chemical risks. The HCP is part of the European regulation called the "Hygiene Package". In applying this regulation, STEF has implemented measures to control this risk through its HCP that uses the protocol HACCP, a systematic preventive approach to food safety from biological, chemical, and physical hazards in production processes that can cause the finished product to be unsafe, and designs measurements to reduce these risks to a safe level.

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