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Autor: anton • May 29, 2011 • 3,040 Words (13 Pages) • 456 Views
Internet is one of the significant communication channels that businesses, industries, and organizations used. Our group decided for our paper to concentrate on the online banking industry. Before analyzing commercial bank websites, understandings internet users' behavior is crucial.
The banks that we chose to study are Siam Commercial Bank (Thailand), La Banca Popolare Di Milano, or BPM (Italy) and Commerce Bank (United States). We have picked these banks because each one is situated in a different continent in the world. Analyzing the different world banks can help us to compare differences in website style in the e-commerce banking industry. For each website, after an overview of the bank's history, we analyzed certain parameters which we feel are important towards evaluating the efficiencies of the website. The parameters are as followed: Appearance, Accessibility, Extra Features, E-Banking Services and Security.
1. Commerce Bank opened its first bank in the 1970's in Marlton, New Jersey. Today there are more than 400 branches in New Jersey, New York, Connecticut, Pennsylvania, Delaware, Washington, DC, Virginia, Maryland, and Florida. Commerce Bank's headquarters is located in Cherry Hill, New Jersey and is traded on the New York Stock Exchange. Commerce believes they are "America's Most Convenient Bank''. Their competitive strategy is to give their customers the ability to have things their way, which allows for "convenience and quality financial services wherever, whenever and whatever the matter." Commerce is open for banking 7 days a week, both online and at a branch. The online services include all online banking and stock trading. They provide 24-hour customer service.
2. Siam Commercial Bank Company Capital Limited, a full-fledged commercial bank, was founded in January 30, 1906. Today, Siam Commercial bank's (SCB) branches are almost eight hundred, which is the highest among the competitors. In retail market, SCB entrusts employees who are positioned in each branch at different areas to make relationships and sell financial products to customers, such as deposits, loans, personal investment, credit cards, debit cards, car leasing, and insurances. In the corporate market, the branches are functioned to use to connect with firms in each area, and then those customers are dispatched to head branches in each area. The products for corporate market are syndicate loan, which is divided to different industry, and investment.
3. The Banca Popolare di Milano is a limited-liability cooperative society founded in Milan in 1865, and is the leader of the Bipiemme group, which includes also banks from Ireland and Luxembourg. At the present time, it is among the first ten banks in Italy in terms of capitalization and has more than 6,000 employees, over 1,400,000 customers, 702 branches and a cash reserve of almost 60 billions euro (80 billions dollars). The number of shareholders recently went over 130 thousands. Banca Popolare di Milano is quoted in the Borsa di Milano market and is present in the S&P Mib index. In the last 5 years, both earnings and dividends have continuously risen. In the last two months the BPM stock price has increased by 19%.
In regards to the appearance of each website, we noticed that Commerce Bank webpage is cluttered with a lot of different information on the website. Also, it is very colorful with the red, white and blue of the national flag. The Siam Bank website had the traditional cultural colors which were regionalized to the specific Asian users. The Thailand website had a lot of purple which make the bank different among competitors. La Banca Popolare Di Milano website offers a white background with a picture of a smiling couple, in which the prevailing colors are the green and orange of the bank's logo. Clearly, the message that the website wants to send to surfers is that they can trust the bank and feel safe.
ACCESSIBILITY and E-BANKING
1. Siam Commercial Bank Website (www.scb.co.th)
SCB EASY NET consists of banking services, bill payment and e-bill, mobile top up and online shopping, SCB credits card info SCB easy fund, and international fund transfer. As for banking services, SCB credit card, and bill payment and e-bill make the company reduce costs for updating balance, book costs, and invoices fee for sending to customers. The Mobile top up and shopping online helps the company to reach new markets, but the online shopping via the bank's website is not implemented, preparing to foster e-commerce trend. The Mobile top up is the distribution which allows customers who use mobile in prepaid system to recharge money online. SCB is the first company which launched these services. The company's new partners - AIS and DTAC are the two big companies in communication industry. For mutual fund services, the company and subsidiary, SCB asset management provides services for selling and buying units trusts via its branches in IPO, and then customers who want to sell those unit trusts are able to sell them via this site. Furthermore, the mutual fund services also accommodate the sell information such as prospectuses, net asset value for each fund, past performances, and mark to market value.
SCB BUSINESS NET offers e-banking services leveraging leading- edge technology that empowers cash management for business and corporations. This service provides business to monitor account, transfer payment on demand under control, stop checks, see interest rate and secure messaging. This service has a potential to help the company to extent income from old corporate customers. In other words, the company can use this service for its customers having problems in cash management system. Consequently, quality of the bank is enhanced.
SCBePP: The Company has selected CheckFree i-Series to deliver Thailand's first bank -hosted, business-to-business electronic invoicing and payment (EIP) service based on an industry-leading electronic invoicing solution. This is a strategic service which has been launched to serve B2B customers, enhance cash management, increase market competitiveness and customer satisfaction, all in accomplishment of mission statement to be region's "bank of choice." The first time commenced this service with old 100 corporate customers, and next step is to invite corporate internet banking customers to pay their invoices online, after that to expand to new subscribers.
SCB Trade: this service can facilitate the customers who want to do business in foreign country to obtain