Entrepreneurial Marketing Speech

Entrepreneurial Marketing Speech

Tia U. Robinson

ENTR 550 Entrepreneurial Marketing

April 10, 2016

Professor Erin McLaughlin

Hello and welcome. My name is Tia Robinson and the chief executive officer of my company has asked me to speak today about Eco-Friendly Nursery’s entrepreneurial marketing. I presently fill the position of the corporation’s marketing vice president. Here at the Eco-Friendly Nursery, we dedicate ourselves in nurturing, cultivating, fostering and selling environmentally friendly plant life and flowers. As a result of Eco-Friendly Nursery’s success, the chosen topic for today will be in relation to the process of entrepreneurial marketing. For new ventures, marketing is vital for numerous reasons. I will begin by speaking about the true definition of marketing. “Marketing is activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion,” (“Marketing”, 2016). It is vital for any kind of business, brand-new or long-standing, to properly market their business so as to acquire acknowledgement in the business and to grasp their aimed for market. Personally, I discovered that doing a four point marketing strategy thrives better as you are conducting a new venture. These four points would deliver the service or product your business is offering, distribution channels, the cost of the service or product and your method(s) of advertising. Throughout Eco- Friendly Nursery’s marketing process, I took a detailed and thorough look at what I would be undertaking for the business regarding how to catch the eye of prospective consumers. The knowledge that I have about Eco- Friendly Nursery, I searched for those individuals who had the available yard space and who were able to meet the expense of spending more time on environmental friendly and organic products; my theory was females, ages 35 and up from the suburban communities. From there, I incorporated splitting up consumers who appreciate the ecosystem and nature, and retailers who desire to offer eco-friendly planting supplies. I also explored an assortment of delivery networks and the competition. This information was introduced to the company’s chief executive officer so that he could give his contribution. As a reminder, even though you may be the subject matter whiz in the marketing area, make sure the managerial crew is aware of your plans. At this point, every person is a consumer in some way and may present a little motivation and beneficial perceptiveness to your work.

        As for new businesses, my recommendation would be to not pursue a marketing strategy that is geared towards businesses for the reason that their businesses are at present established and well recognized with consumers. These businesses marketing approaches have a tendency to concentrate on retention and communicating with new populaces by changing their products. Also, companies that are much bigger have a tendency to have a greater financial plan than startup businesses. Startup businesses require a strategy that assists in obtaining drive in notoriety. The significant dissimilarity is that a lot of businesses are more sizable than a lot of startup businesses; the bigger companies have the funds to increase their marketing so that it reaches a greater number of people.

        Throughout my original brainstorming, I collected concepts from various resources. Since being environmentally welcoming is a way of life transformation, I needed to search and collect concepts from this kind of populace. My study mostly consisted of the fine points in relation to my targeted populace; what’s the best way to contact them, who are they, what’s their income level and where do they reside. I chose to center our marketing on females in suburban communities for the reason that they have a tendency to have a lot of available garden space and they take pleasure in their yards appearance. This is unquestionably in likeness to people in the city that really do not have the available space.  Once my study was completed, I sought to obtain acknowledgement in the market. A number of the simple and inexpensive techniques that I originally obtained recognition was by way of negotiating and bargaining with other companies and social media; both of which cost nothing. I presented myself to numerous local establishments in close proximity to our business and provided marketing space; either by leaving their pamphlet or leaflet on our register counters or in front of the store window. In exchange, they would return the favor. Our sales papers, pamphlets and leaflets have all the company’s information on it as well. This is so the consumers or prospective consumers can notice our newest deals, information in relation to our business’s goal, and to look at information on our store’s website.