Brands

Brands

Brands and logos have taken over today's mainstream. Every type of good or service has either a brand name or a logo that defines them against any of the competition.

They are names and logos that anyone can recognize. Anything from clothes, to food, or even a radio station, it has to carry some type of a symbol or name that is recognizable. This is what keeps them separated against the rest of their industry, and keeps the consumer able to decide which is better quality, and which is a better buy.

Advertising has become a multi-billion dollar industry. Everything needs to be advertised one way or another to keep the knowledge of what they are offering spreading.

Whether it be by an ad in a magazine, or a billboard, or a television commercial, it all has to be designed and produced and created and someone has to be paid to do that.

Each ad is designed to be targeted at a certain type of audience. Whether it be a can of pop or a car, it has a certain kind of audience that it is being marketed for.

There are many different ways people use ads to appeal to audiences. Some use approaches to appear to your feelings, using emotions in their ads to draw some type of a connection to you or a past emotion that you had to get you to buy their product. Some use a person, such a celebrity that is popular at the time, to endorse their product. Some use an activity that people like to do to sell their product saying that you have to use their product while performing an activity to enjoy it to its full potential.

In this ad for SKOAL Smokeless Tobacco, they have a man fishing with a big smile on his face and catching a big fish, and saying "Catch the next big juicy flavor". It's as if they are saying if you chew their type of tobacco you'll have more fun when you are fishing and you will catch a really big fish. They are using the activity