Marriott International

Marriott International provides a great example for presenting how a company’s objective is translated to IT architecture and then to IT infrastructure.

As stated, IT architecture provides a blueprint for translating business strategy into a plan for IS and IT infrastructure is everything that supports the flow and processing of information in an organization, including hardware, software, data, and network components(Pearlson page #).

Marriott’s integrated global reservations system and Internet platform was developed through the collaboration of two groups, Marriott’s technology organization (called Information Re- sources or IR), which is responsible for the design, development and support for all sales and marketing systems including MaRsHa, and the ecommerce group, which manages and sup- ports all of Marriott’s electronic sales and marketing channels. together, these groups deployed robust reservations capabilities that scale easily to meet the company’s growth targets as well as handle high-volume Internet tra c. ose enhancements were backed with leading-edge Web functionality that attracts and holds customers, enabling the Internet to generate signi cant revenues and drive customer preference. Marriott builds its success through technology agility, implementing a system once, and then re-purposing it successfully across the enterprise.

With MaRsHa’s core technology functioning e ectively by the early 2000s, Marriott took its reservations and marketing strategy a step further by developing an infrastructure roadmap to support Marriott’s overall ecommerce objectives.

Marriott International Integrated Global Reservations system and Web Presence. (2006). Retrieved February 23, 2016, from www.cwhonors.org

Marriott International provides a great example for presenting how a company’s objective is translated to IT architecture and then to IT infrastructure.

As stated, IT architecture provides a blueprint for translating business strategy into a plan for IS and IT infrastructure is everything that supports the flow and processing of information in an organization, including

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